Updated Project Timeline: This is an ongoing project to maintain social media and generate content. We started all social media from 0 and are working on growing the community.
Highlights:
We created accounts for:
Twitter
Facebook
Instagram
Telegram
Discord
Reddit
YouTube
- We started creating marketing material to grow the the different communities, some examples:
- We created the article: Introducción a NEAR Protocol.
- We are currently planning a meetup, our target is 100 people.
- YouTube videos are in the works to better explain the benefits of NEAR
- Our Telegram channel is growing steadily and we have found that users are very interested in receiving answers to their questions using Telegram.
Metrics:
- Some social media metrics:
MEETUP 388 VIEWS 102 online
NFT Raffle
Link
Learnings:
We’ve learned that by far our target audience prefers interacting using Twitter and Telegram. Which makes sense, given the average age on Twitter. We’ve also found that our audience is partial to receiving information in Telegram, and getting questions answered quickly in this almost instant form. Due to this, we plan on changing our strategy to better focus our effort towards interaction on these two platforms. Of course other platforms will not be ignored, as it is important to have a presence on all major social media.
Actual numbers:
Twitter 127 followers
Facebook 25 followers
Instagram 13 Followers
Telegram 76 Subs
Discord 0
Reddit 0
YouTube 24 subs