Meta Pool Monthly Recap Report - February 2025
Prepared by: Meiji
Date: 01 March 2025
Overview
This report summarizes the marketing, outreach, and promotional activities conducted to increase engagement and visibility for Meta Pool within the Web3 and DeFi community.
Key Activities Conducted
- Competitor & Branding Research
• Created the MetaPool Competitor and Branding Database to analyze potential competitors, branding strategies, and market positioning.
• Researched Facebook groups and online communities relevant to Meta Pool’s target audience.
- Social Media Marketing & Twitter Engagement
• Twitter Activity:
• Posted promotional content featuring stIP staking as a gift alternative for Valentine’s Day.
• Engaged with Meta Pool’s community by using strategic hashtags:
• #StoryOfLove #ValentinesDay #CryptoLove defi
• Shared a staking link directing users to Meta Pool’s staking page.
• Twitter post reached 780 views with likes, retweets, and comments.
- Community Outreach & Promotions
• Facebook Community Engagement:
• Identified and engaged with key crypto communities on Facebook to promote Meta Pool.
• Posted promotional messages in groups such as Bitcoin Thai Community, Thailand Contribute Community, and Ethereum Thailand.
• Used networking to share the event invite link to encourage participation.
- Telegram & Private Messaging for Event Promotion
• Joined Ethereum Thailand & other crypto-focused Telegram groups.
• Shared event invitations and encouraged discussion around staking and DeFi.
• Conducted direct outreach (private messages) to key individuals to personally invite them to Meta Pool events.
- Event Promotion - Build Buddies Bangkok
• Co-organized and promoted Meta Pool’s Build Buddies meetup in Bangkok.
• Created and shared event details across multiple platforms:
• Telegram Groups
• Facebook Groups
• Twitter (X)
• Provided a Luma event sign-in link to facilitate smooth onboarding.
- Instagram Promotions & Profile Optimization
• Updated Instagram profile bio with a direct Meta Pool link for easy access.
• Posted Instagram stories to promote Meta Pool, ensuring clickable links for better engagement.
• Used Instagram posts and stories to increase traffic to Meta Pool’s website.
Performance Highlights
Twitter post reached 780 views
Promoted Meta Pool across multiple Web3 & DeFi communities
Successful event outreach through Facebook, Telegram, and private messages
Engaged directly with potential users to onboard them into Meta Pool
Expanded Meta Pool’s visibility through personal branding on Instagram
Partnerships
• Agentcoin – Exploring collaboration for co-hosting events and leveraging their agent network for Meta Pool promotions.
• Kasikorn Bank – Early discussions on potential DeFi integrations and exploring Meta Pool’s role in their ecosystem.
Feedback & Next Steps
What worked well?
• Direct one-on-one messaging was effective in securing engagement.
• Twitter post using Valentine’s Day & passive income angle attracted attention.
• Telegram community engagement helped boost awareness within niche groups.
Areas to Improve:
• Increase Twitter post engagement through more interactive content like polls and Q&A.
• Expand collaborations with key influencers to boost Meta Pool’s brand exposure.
• Automate follow-ups for event attendees to ensure long-term retention.
Conclusion
The activities conducted this month successfully increased Meta Pool’s exposure across social media and crypto communities. With continued engagement and targeted marketing strategies, Meta Pool can further expand its reach and grow its staking user base.
Next Steps: Continue social media engagement, expand outreach, and leverage event attendees for long-term community growth.
Attachments:
- Twitter Post Screenshot
- Facebook & Telegram Engagement Screenshots
- Instagram Profile & Story Promotions
- Private Message Conversations for Outreach