Project Name: Marketing Proposal for Naksh
Project Status: In Progress
Project Accounting: Received amount in NEAR - 400N
Spent amount in total - 228N
Reserve - 172N
-
Discord and Telegram Moderator -
Nov - 46.5N
Dec - 26.5N
Jan - 20N
Feb - 20N
Total spent - 113N -
User testing Beta Version (1-1 Test) -
Users interacted with the platform in it’s testnet stage and reported back to us with bugs and other UI Fixes most of which are being rectified currently.
Incentives - 50N in total distributed
- User testing (General feedback and Reception of the traditional artwork/type of art on Naksh)
Reserved - 50N
Reached out to Silicon Craftsman regarding incentivising the group for the user test.
- Artist onboarding (Near Names + Manually creating Near Wallets for them)
Total Spent - Around 45N (setting up 23 artist wallets + market contract)
- Artist who created pre-sale NFT which is currently on Paras - Paid 20N
Metrics, Learnings and Highlights:
Metrics
Discord Community (Nov 18th 2021) - 100
Telegram Community (Nov 28th 2021) - 42
User testing consolidated list of fixes needed to be made here - https://docs.google.com/spreadsheets/d/196z_VwiPU_GtLyqmXIj16JqyMDJcohKvFD0_Qn18d7Y/edit?usp=sharingPre-sale token on paras (For early access users) -
Learnings
Since we were new to telegram and discord we took the help of a moderator to set it up as well as engage with the community. Although there was interaction we felt like it could be amped up with some community activities and more discourse and content that could be discussed on the channels. The moderator helping us did an amazing job with organizing the channels all but unfortunately we felt like interaction with the community could be improved upon hence, the reduction in payout for the previous and this month.
The User testing interviews gave us a list of functions, UI fixes and bugs that we have been working on rectifying and completing.
Highlights
We launched the beta version of the marketplace on the 15th of Feb at ETHDenver.
We have made around 42/100 sales on the pre-launch NFT on Paras.
Flying Rhino Guild has been managing our Socials since Dec 2021 and these are the latest metrics of the socials(Instagram and twitter)
We were able to meet a lot of the NEAR Community at ETHDenver as well as showcase our NFTs at the NEAR Maker’s Space and Satellite Maker’s Space there.
Thanks,
Team Naksh