This is the fourth and final 2023 project under the GLOA x CDAO Creatives Constellation partnership. Past reports can be found here:
[Refer to GLOA x CDAO Project 1 report here - [REPORT] GLOA x CDAO 2023 Project 1: Monsoon Sessions Season 3]
[Refer to GLOA x CDAO Project 2 report here - [REPORT] GLOA x CDAO 2023 Project 2: South East Asia Web3 Roadshow]
[Refer to GLOA x CDAO Project 3 report here - [REPORT] GLOA x CDAO 2023 Project 3: Nepal Tour]
Project 4: India Blockchain Week @ Hard Rock Cafe
This project was the culmination of a year of efforts, inspired one year earlier, for India Blockchain Week 2022. In December 2022, GLOA co-founder SEA was a speaker at two Filecoin conferences, on behalf of FVM project, LEGACY (Preserving memoirs forever). While attending numerous meetups and receptions across the week, Sea observed a stated demand from many of the thousands of guests for some sort of afterparty - there were none.
This idea - via participating in Filecoin’s global FIL Orbit programme - led to testing what eventually became Robots & Animals - encompassing tech talks & workshops, integrated with inspiring art & music. This was a means of tech funding helping bolster collaborative arts & tech events. The concept took off across 2023, was backed mid-year by NEAR for the Creatives Constellation partnership, and Robots & Animals was brought to Nepal in November 2023.
These efforts led back to Bangalore for India Blockchain Week in early December 2023. Ahead of the main event - following the South East Asia Roadshow in September - Sea visited Bangalore, scouting prospective venues in the tech-focused Whitefield area. While most of the venues wound up being inappropriate, there was mutual interest with Hard Rock Cafe Whitefield, that led to confirming the iconic hotspot as the host of the “afterparty” for India Blockchain Week. All sides were confident in an abundant turnout.
Goa Music Lab, immediately after its successful, whirlwind tour of Nepal, barely had time to rest and reflect, before voyaging to Bangalore the day before the Hard Rock Cafe event. Several top artists from North Goa were on hand, with an exclusive hybrid live/online opening performance from reputable producer, Ommood, who launched his new album live-streamed from Courtyard Pujan in Kathmandu.
Video clip from GLOA @ Hard Rock Cafe Whitefield, Sat. Dec. 9
Unforeseen conditions affected the quantitative outcome. Sea wasn’t the only attendee from the previous year’s IBW to envision producing an ambitious event in 2023. Several other over-priced conferences and events popped up, diluting the attention and availability of attendees. While there had been 10,000 excited guests in 2022, there were seemingly far less in 2023, and that excited chatter had diminished (the weight of expectation?)
Reports from respected industry VIPs noted that conferences they’d been booked to speak at, were completely empty - some of the other speakers didn’t even show up at these conferences! Furthermore, Saturday December 9th played host to many dozens of different meetups and events; albeit none were dedicated to music and arts - but they divided guests across the big city of Bangalore.
We ran a Sharddog NFT promotion in an effort to onboard wallets, by offering a choice of 4 NFTs to acquire - including a POAP for the event itself. However, there were numerous technical issues. Our guests - some of whom are global speakers specifically on NFTs (i.e. Nadja Bester, co-founder of AdLunam and an NFT podcaster), noted that the process was a little confusing, and could be improved with even simple documentation.
The show’s production and performances were high quality. Attendance was underwhelming: 70+. This was exacerbated by the roomy confines of Hard Rock Cafe, making the venue look and feel emptier. However, guests in attendance were highly and vocally appreciative. We recorded HD audio and video, that will become part of ongoing productions shared across social mediums, continuing to promote GLOA and NEAR / CreativesDAO long in the future. For instance, a weekly video show is soon coming to YouTube, as well as plans to set up GLOA’s content in a 3D VR world.
Summary of Accomplishments
- 70+ guests in attendance
- 74 NFTs claimed on Sharddog
- 44 new wallet signups
- Total reach: 12,815
- Total video plays: 19,241
- Flyers distributed: 200
Financial Report
Budget allocated: USD $1200
Amount spent: $1422
Tickets sold: 53
Total attendance: >70
Ticket revenue: INR 22,458 ($270)
Tickets at INR 1000 (USD 12) included 50% ($6) towards Hard Rock Cafe food & drink vouchers.
Wallets Onboarded
44 new wallets were onboard through the Sharddog NFT process. (One can verify these entries in the .json file Sharddog provided: GLOA_report.json - Google Drive)
megdanov.near
sontrinh.near
3e30b519b8e3483096d734895a73993f6cb8be1a7d55e40bf7af43d81734020b
tdlo.near
kaiber.near
wordolg.near
arambol.near
sanfrancisco.near
spenceransley.near
boilerroom.near
soci.near
darkwhiterays.near
caribou.near
seapilot.near
robotsanimals.near
aidragon.near
1a5d1e4a3f3e2174c6c7be99d231ea4ae7d3406befbc443842e73f33916ebfe9
thecosmognostic.near
gchistyakov1.near
iqbalb.near
colbertlow02.near
davechew87.near
emdeezed-venture.near
reneluxtag.near
shankar_w.near
zeromv.near
zerom.near
tarun98.near
a0700.near
atmataal.near
chapadog.near
saitejas.near
unicornready.near
deax69.near
0xc8b4fd83e9a010cc6c494d06a21c447a992c1048
arshadpkm.near
abhishekj.near
nadjab.near
crypto_coconut
jasondotx.near
crypto_coconut.near
uhthred.near
ommood.near
jarednotjerry.near
Improvements for future onboarding
Steps required:
- Shard Dog or similar for easy wallet activation / claiming of NFT tickets
- Backup traditional email signup, in which wallet / keys can be locked for them until future use
- Test token-gated world / space, decorated with main stage music, generative AI art, interactive NFT artwork
- Test token-gated hybrid live/virtual events, where the NFT/s used to ticketing also unlock bonus features, exclusive content, private space access, and more
- Follow-up actions to re-engage wallet holders, ideally with some sort of notification system on new messages and content
A Web3 analytics tool would also be useful.
Reach & Visibility
Total reach: 12,815
Total video plays: 19,241
Final Thoughts for GLOA x CDAO Project 4
It was an honor and a privilege to produce an event at Hard Rock Cafe in Whitefield, Bangalore. The production and performances were excellent.
However, the vibe of India Blockchain Week 2023 was far removed from the vibrant and bustling 2022 version. There were too many other events on the Saturday, and not enough crowd overall. Furthermore, the GLOA crew was exhausted following the month in Nepal, and had around a week to gather themselves before returning to Bangalore. Perhaps if 1-2 crew had lingered in Bangalore earlier in the week for networking, it might have made a small impact on numbers. More time might have enabled to devise increased utility of NFTs and NEAR wallets - it seems that few people, even those in the blockchain space, care about random NFTs.
That said, we’re pleased to have wrapped up six months of hard work, culminating with the fourth and final GLOA x CDAO project. We learned a lot - particularly through our accomplishments and miscalculations alike.
We spread NEAR to new corners of the world, gaining hundreds of thousands of new eyeballs, and increased global CDAO awareness. Through manually living and testing processes, we observed numerous improvements that can be made in onboarding, not only a quantity of users, but quality of regular users who can be attracted to return on-chain, time and time again. I think there is much room for improvement in this area - considerably throughout NEAR and CDAO - that can be actioned ahead through exciting new projects and live/hybrid concepts in 2024 and beyond.
Thank you for your time, support and resources - it has helped open up a world of possibilities and new connections. We’re now underway planning our 2024 programme - bigger, better and wiser.
[For more information on GLOA / Goa Music Lab, please do follow our Instagram at https://instagram.com/goamusiclab]
