Before you go further check the HumanGuild Proposal PDF
Brand
Human Guild
About Humanguild
The Human Guild is an open group of founders and creators who believe everyone should be able to earn what they need in order to do what they love.
The Human Guild’s purpose is to obliterate the barriers and gatekeeping that prevent people from creating what they love. We are overjoyed to have the privilege of helping the next generation of passion-driven founders achieve what they want.
Their aim is to make every human to be rewarded for bringing their creations to the world
How we plan to improve Human Guild’s Brand Design →
After making extensive research and observations, I found out that Humanguild is changing the future of getting rewards as a creator in the decentralized space as they help to improve the experience of compensation without barriers and gatekeeping so that sustainable products can be built for humanity.
Looking at those sustainable factors, I decided to embark on a design journey in order to redesign the brand outfit of Human Guild.
The Design Process →
- Brief
- Research
- Concept
- Design
- Next Steps
- Timeline
Phase 2: Scope of Services
We plan to drill down to the core of creating an identity that communicates the brand value of human guild across all digital touchpoints.
Initial Brief & Approach
We will change the narrative for the human guild by creating an authentic brand design foundation with retrospect to brand elements like shape, colors, voice, iconography, etc
Developing a strong, authentic brand for the human guild and delivering it consistently is the foundation upon which every successful idea is built "
Brand Creation
We will be exploring humanguild’s weaknesses to create a unique strength for the brand.
With a proper brand style design/guide, deliverables will include;
- Logo Usage
- Colors
- Typography
- Textures & patterns
- Photography
- Website Iconography
- Brand Application
- Print Materials
Questions
Who you are as a brand is made up of a few key elements:
- Your mission (what’s your “why?”)
- Your values (what beliefs drive human guild?)
- Your brand personality (if human guild was a person, what kind of personality would they have?)
- Your unique positioning (how do you differentiate human guild from the competition?)
- Your brand voice (if human guild was a person, how would it communicate?)
These elements are what define your brand, and before you start building your brand identity, it’s important you have a clear understanding of each.
Look & Feel
Crafting a memorable identity starts from the brainstorming process which is the sketch work
Color palette
Color plays an important role in our lives. As mentioned earlier colors affect emotions and emotions affect decisions including your decision to use a product.
We decided to select brand colors in retrospect to humanguild’s existing palettes and brand values.
Typography
Proposed Typefaces
WorkSans (Regular)
WorkSans (Light)
Junicode (Italic)
Typography In Use
Work Sans in use for the Humanguild website mockup design
What’s Next?
Discovery Meeting with HumanGuild Team, Present Strategy, Initial Design Concepts, Refined Designs, Brand Guidelines Document.
Timeline
1 to 2.5 months
Discovery → Strategy → Visual/Brand Exploration → Review with @sashahudzilin, Erickdavisdson, @vgrichina, Jimmy or any available rep from Human Guild → Brand Guidelines → Delivery 
Thanks !!!, 谢谢 !!!, Vielen Dank !!!, Gracias !!!
By Isaac Zara,
Brand Experience, Digital/Visual Design & Strategy.