- We have conducted research on identifying the potential of social network
- It was identified that IG [Instagram] has 1386 million active users number this July 2021. With maximum users in the age range of 18-34.
- Most popular social networks worldwide as of Jul 2021
- Users worldwide by gender and age as of July 2021
- A quick research on the current status of Artists on Instagram.
We have observed the following things
- There is a good potential for NEW digital artists on Instagram compared to other social networking channels.
- Our current Artist’s Instagram following is better compared to Twitter.
- NEAR dapps/communities/guilds IG activities are less compared to Twitter.
Based on the observation, We propose to upscale Instagram activities by having a team of members dedicated to Instagram outreach work preferably with a background of
- digital marketing
- graphic designing
The primary responsibility of the team would be to
- Increase our presence and reach on Instagram.
- Handle IG accounts of clients from the NEAR ecosystem.
- Identify accounts engaged in Photography, Music, Videography, Editing skills, and Digital Art.
- Create awareness about the NEAR NFT ecosystem among the NEW people.
- Help existing NEAR artists to understand the IG trends to increase our reach.
- Create connections with IG influencers
For IG Clients
- One dedicated Member will be allocated to the Client’s IG support
- Post 3 (reels or posts) /day. With a minimum of 90 (reels or posts) /month.
- Increasing the overall account impressions of our Artist/Clients IG accounts.
- Have potential accounts for publishing the NEAR-related activities.
- Understanding our followers based on demographic, age, and timing verticals.
This will be our Instagram foundation for the upcoming years based on its increasing potential reach, especially in the NFT segment.
- To initiate this proposal we need an extra budget of 2500 USDT/mo in $NEAR for 20+ hours/week of work for each member.
- For the first two months we start with 6 members and later based on the results we can upscale the team accordingly.