[PROPOSAL] The Penmanship Guild: $horty Duwop Project

Projects & Timelines: The Penmanship Guild educates independent artists on how to conceptualize, produce, market, distribute and promote musical releases from the early production and writing stages to the final album release and event, our 3 phase plan will cycle every 6 months. Plans and budgets are subject to change based on the needs of the project.

PHASE I ( Jul - Sept ): Writing and producing music
PHASE II ( Sept - Nov ): Strategy and distribution
PHASE III ( Nov- Jan ): Marketing and Event Production

Month 1

The first steps of The Penmanship Guild are to onboard, connect and create. $horty Duwop’s album will be the second project our guild has released in an attempt to onboard our local community of San Luis Obispo and Santa Barbara counties to the web3 space, using NEAR. With a total of 4 separate producers we will attempt to onboard in order to distribute immediate royalties.

Community Website: https://www.connectthecoast.co/about-8

Funding Address (DAO): https://app.astrodao.com/dao/ctc-dao.sputnik-dao.near 1

Community Chat: Telegram: Join Group Chat 1

Instagram: @Connectthecoast

Twitter: @Connectthecoas1

Treasurer: ConnecttheCoast.Near



$horty Duwop Album

Month 1

Production ($2,500)

  • Record engineer
  • Music producer
  • Studio Rental

Videography ($2,500)

  • BTS director on-call for all sessions
  • Editing

Month 2

TPG, Connect the Coast and $horty Duwop will attend a writing camp, to produce and release a 4-10 song original EP complete NFTs, and host an official hybrid IRL/metaverse event to celebrate and promote the project.

  • Mix engineer $300
  • Mastering engineer $250 (per version 4 versions recommended)
    • Radio version
    • Album version
    • Instrumental
    • Performance version
  • Feature deposit $2,000
    *A featured artist, preferably one with an active social media following to be featured on $horty’s album
  • Purcahsing 100% production rights $1,200 (maybe more)
  • Music video director deposit $500

Month 3

In the 3rd month of phase one we would complete a music video, setup web2 distribution (Spotify, iTunes, Amazon, Tidal etc.) and hire our work for hire marketing arm.

Shooting, minting & distributing

  • Complete music video $1,000 (balance)
  • Hire a design team for marketing assets $350 (album artwork & social media flyers)
  • Feature Balance $1,700
  • Vote on the finale venue

Month 4

  • Book month 3 event venue $1,000 deposit
  • PR retainer $500-700
  • Book month 6 event openers
  • Community manager retainer $350
  • Vote on month 6 studio location
  • WSHH or equivalent video premier placement $1,000
  • Second music video $500 deposit

Month 5

  • Final PR retainer $500-700
  • Merch order for month 6 event $1,000
  • Community manager retainer $350
  • Complete and release second music video $500 (balance)
  • Book month 6 studio $1,000

Month 6

  • Month 6 event security & staff $1,000
  • Mint NEAR, SOL & XTZ NFTs $300
  • Van rental & gas $700
  • Recording engineer $250
  • Photographer/Videographer $350
  • Security $300

Repeat months 2-5

25% of all event profits will be redirected to Creative DAO

10% of forever royalties from all NFTs will be directed to Creative DAO