Projects & Timelines: The Penmanship Guild educates independent artists on how to conceptualize, produce, market, distribute and promote musical releases from the early production and writing stages to the final album release and event, our 3 phase plan will cycle every 6 months. Plans and budgets are subject to change based on the needs of the project.
PHASE I ( Jul - Sept ): Writing and producing music
PHASE II ( Sept - Nov ): Strategy and distribution
PHASE III ( Nov- Jan ): Marketing and Event Production
Month 1
The first steps of The Penmanship Guild are to onboard, connect and create. $horty Duwop’s album will be the second project our guild has released in an attempt to onboard our local community of San Luis Obispo and Santa Barbara counties to the web3 space, using NEAR. With a total of 4 separate producers we will attempt to onboard in order to distribute immediate royalties.
Community Website: https://www.connectthecoast.co/about-8
Funding Address (DAO): https://app.astrodao.com/dao/ctc-dao.sputnik-dao.near 1
Community Chat: Telegram: Join Group Chat 1
Instagram: @Connectthecoast
Twitter: @Connectthecoas1
Treasurer: ConnecttheCoast.Near
Participants:
DBANKS.Near
Duwop.Near
JayReilly.Near
DJBrothaC.Near
MikeMorales.Near
Room33.near
Chornijblack.near
Lordesanctus.near
Nikocochise.near
Gratefulminds.near
$horty Duwop Album
Month 1
Production ($2,500)
- Record engineer
- Music producer
- Studio Rental
Videography ($2,500)
- BTS director on-call for all sessions
- Editing
Month 2
TPG, Connect the Coast and $horty Duwop will attend a writing camp, to produce and release a 4-10 song original EP complete NFTs, and host an official hybrid IRL/metaverse event to celebrate and promote the project.
- Mix engineer $300
- Mastering engineer $250 (per version 4 versions recommended)
- Radio version
- Album version
- Instrumental
- Performance version
- Feature deposit $2,000
*A featured artist, preferably one with an active social media following to be featured on $horty’s album - Purcahsing 100% production rights $1,200 (maybe more)
- Music video director deposit $500
Month 3
In the 3rd month of phase one we would complete a music video, setup web2 distribution (Spotify, iTunes, Amazon, Tidal etc.) and hire our work for hire marketing arm.
Shooting, minting & distributing
- Complete music video $1,000 (balance)
- Hire a design team for marketing assets $350 (album artwork & social media flyers)
- Feature Balance $1,700
- Vote on the finale venue
Month 4
- Book month 3 event venue $1,000 deposit
- PR retainer $500-700
- Book month 6 event openers
- Community manager retainer $350
- Vote on month 6 studio location
- WSHH or equivalent video premier placement $1,000
- Second music video $500 deposit
Month 5
- Final PR retainer $500-700
- Merch order for month 6 event $1,000
- Community manager retainer $350
- Complete and release second music video $500 (balance)
- Book month 6 studio $1,000
Month 6
- Month 6 event security & staff $1,000
- Mint NEAR, SOL & XTZ NFTs $300
- Van rental & gas $700
- Recording engineer $250
- Photographer/Videographer $350
- Security $300
Repeat months 2-5
25% of all event profits will be redirected to Creative DAO
10% of forever royalties from all NFTs will be directed to Creative DAO