Hello, NEAR fam and @marketingdao-council team!
Ou Project
We launched our project, Aurora ES Near, dedicated to education, awareness, and engagement with the Spanish-speaking community with this previous Funding APPROVED Aurora ES Near community. - September 2023
Building on the success of our previous grant, we aim to expand and enhance our efforts to foster understanding, engagement, and widespread adoption of NEAR and BOS.
Previous Report
You can view our last report at this link:
Links to social media and how many members they have
Telegram Group Aurora ES NEAR 1027 members
Telegram News Channel Aurora ES NEAR 78 subscribers
Near.Social /BOS Aurora ES NEAR 88 Followers
YouTube 101 subscribers
X (Twitter )1673 followers
Medium Aurora ES Near 188 Followers
Analytics of AuroraESNear on Near.social according to Near Atlas (Number 28)
Our community is in the top 20 according to the new “Trending user’s Button” in BOS 
Accounts retention after 1/2/4/8 weeks
(our program only has 1 month.)
Historical 30%
4-8 weeks 50%
As we are in our first month of this marketing-oriented on-chain Near stats, and we are a community with a little more than a year funded (Aurora-oriented dApps), we will consider this variable in our numbers.
We will take near.social and BOS tools as our recent thermometer.
according to Near Atlas, our community account is in the 28th position, reflecting the activity and interactions it has been having to/from our community members as a key of measure.
We can also mention that we are in the top 20 of the new “Trending user’s Button” in BOS
Account acquisition cost
According to this requirement, if we only consider active on-chain accounts for this first process to be divided by the whole budget approved, our cost per wallet will sound prohibitive as we also promised several off-chain activities to be funded to keep RRSS active as they are the gate to catch new users, like articles, videos, medium content, X (Twitter) and telegram content that also was contemplated in it, community awareness, (after of more than a year without funds from NF) to take this number by this method would get a result that doesn’t reflect the actual scenario and delivered results reported on our previous report.
If this parameter is the only factor that determines the cost per campaign, we can restructure our budget to focus on it by potentially eliminating any off-chain activity. If this is the new objective, kindly inform us, and we will remove certain activities to prioritize this element.
Median number of dApps used by P95 accounts retained for 1+ week
9 dApps, according to this BOS poll from our community
Number of accounts retained for 1+ week using at least three dApps
our estimation is around 30-50
Social engagement score
As shown in NEAR Atlas, and “Trending user’s Button” pictures above.
Scope
As more than 80% of the content available on Near is in English, we have taken a deliberate step towards sharing information with the global Spanish-speaking community in their native language. We aim to educate and equip Spanish-speaking communities by creating informative resources that can be utilized to encourage interaction and engagement.
Our Team
| Activity | Member |
|---|---|
| Project Manager: | Ulises Marin @ramgor |
| Telegram group moderators: | Julián Mostacero @jblm, Gilberth Betancourt @gilberth.near Francisco John @Butneversaved Angel Sanchez @skyempire |
| Telegram News Channel | Alejandro Moreno @alejandrom América Castro @Ame9986 |
| Twitter: | Milly Rodriguez @MillyR06 |
| Medium Content Curator/BOS content Creator: | América Castro @ame9986 |
| AMAs / Workshops: | Fritz Wagner @FritzWorm, Francisco John, Ulises Marin @ramgor |
| Medium Writers: | Francisco John, Milly Rodriguez, Yaneisia Hernandez @Yaneisia, Alejandro Moreno, Juan Peña @jeph, Angel Sanchez |
Goals
Our project is driven by clear and ambitious goals that align with our mission to educate, onboard new users, and build a vibrant Spanish-speaking community around NEAR Protocol, its ecosystem, and BOS for grassroots users. With education, we will be able to retain more users in the ecosystem. These goals are designed to foster understanding, engagement, and widespread adoption:
1. Education and Awareness:
• Goal 1.1: Continue educating the Spanish-speaking community about NEAR Protocol, its core concepts, its ecosystem, and BOS is our main goal. Our last course for grassroots users in BOS was a successful achievement, and we want to keep showing to more Spanish-speaking communities how to use BOS for their needs.
• Goal 1.2: Onboard new users into BOS. Show them how to use the platform from a final user point of view by guiding them through learning, creating wallets, and using decentralized applications (dApps) on BOS.
2. Utilize BOS for accounts retention (every course participant has to be actively interacting with the platform)
2.1: Educating grassroots users about BOS and its potential as a Web3 platform to communicate, inform, and grow communities in a simple way is a great way to keep people engaging with the ecosystem. We don’t only show them the platform, but we encourage users to interact with the platform every week. Using posts, games in BOS, and Easy Poll.
• Goal 2.2: Cultivate a strong and active Spanish-speaking NEAR community in BOS, where members collaborate, share knowledge, and support each other. We are proud to be one of the first guilds in Spanish-driven users to BOS, and we want to encourage others to do so
3. Marketing and Awareness Campaigns:
• Goal 3.1: Create engaging marketing contests to incentivize community members to promote NEAR on social platforms like X, and NEAR Social. This will include contests on BOS every week, educational threads, Polls using Easy Poll, and news publications.
Goal 3.2: We will support the awareness of our flag project NearP2P.
4. Community Growth and Collaboration:
• Goal 4.1: Expand the reach and influence of the Spanish NEAR community, attracting new members and partners to contribute to our mission. (Networking with other communities)
Deliverables
-
A BOS course with four workshops for base users. In each session, we grant an NFT from Mintbase at the end of each class to the attendees. Also, we ask participants to engage on BOS with different tasks who complete and have submitted their assignments to win a certification NFT.
-
2 AMA about DeFi on NEAR
-
4 medium articles in Spanish.
-
Telegram and EasyPoll Quizzes, Educational Posts in the Telegram Channel, News Posts, and games contests.
-
X (Twitter) 4-6 Educational threads about NEAR (and ecosystem), each one reposted in BOS + News publication.
-
Near Social/BOS: 4-6 educational articles with infographics.
Funding scheme:
1 Month
Funding Details
For our regular activities, we are keeping the same $2500 monthly payment scheme, distributed as follows:
| Activities | Description | Budget | period |
|---|---|---|---|
| Activities | Giveaways, contests, quizzes, games, contests-organization, arts | $300 | monthly |
| Staff | Project Manager, Social media Managers(3), TG moderators(4) | $1200 | monthly |
| Creation of blog posts on Medium and Near Social in Spanish | Articles, post, infographics (500 to 1000 words each) | $500 | monthly |
| AMAs, Podcasts, Workshops | Introducing Near Network and projects, BOS widgets and Dapps use cases to different Hispanic Crypto-communities. | $500 | monthly |
Total requested amount
| Month | Description |
|---|---|
| Nov | $2500 |
Near Wallet ID: ramgor.near
Name: Ulises Marin
Telegram handle: @ramgor86
Email rogmarmarin@gmail.com
Appreciate your support!
@marketingdao-council
With this proposal, we aim to continue our successful efforts to empower the Spanish-speaking community to embrace web3 technology and further enhance NEAR’s presence in the Latin region. We humbly request your support to make this vision a reality and help us shape a future where NEAR Protocol and its ecosystem are accessible to all, regardless of their prior blockchain experience.
