TL;DR : Social Media metrics (everything is up!), prepping for the Aurora Launch in early May, many ad campaigns (Coindesk! Unchained! The Pomp Podcast!), many partnership campaigns, more events added (33+), and sneak peek at new branding for Aurora and the Nearkats.
Social Media Growth
Ad Campaigns In Progress
Branding Efforts In Progress
Events and Experiences In Progress
Partnerships In Progress
Supporting Major Q2 NEAR Initiatives
- Supporting Creators and Communities Economy*: This is everything related to creation (NFTs, collectibles, gaming, virtual worlds, community tokens, etc) and the associated economic activity.
- Open Finance: The financial layer that powers the creator economy and brings financial tools to consumers.
- Open Web: powering web2-style platforms with blockchain in a hidden-blockchain way. Users interface with the login/identity but shielded from blockchain for the rest.
Progress made this week:
- Wachsman PR has drafted narratives, communication plans, and outlined a list of targeted influencers that align with our initiatives.
- Ads buys have been secured for April - July.
- A Microsite for Creators and Communities has kicked off.
- New branding has begun around a few products within Open Finance.
- SEO campaigns in process for launch with Aurora.
- Copy Library being created across NEAR’s ecosystem - programs, partners, and products.
Thanks for your support,
NEAR Foundation Marketing Team