hsp: 005
title: House of Stake — Social Media & Governance Operations Charter
description: Establishment of an independent Social Media & Governance Operations Team responsible for communications, engagement, and neutrality in HoS governance processes.
author: @Dacha
discussions-to: https://gov.near.org/t/hsp-011-house-of-stake-social-media-governance-operations-charter/
status: Proposal
type: Structuring
category: Governance Operations
created: 2025-10-12
Abstract
This proposal establishes the House of Stake (HoS) Social Media & Governance Operations Charter, defining the scope, team structure, operational values, and reporting standards for communication and community engagement across the NEAR governance ecosystem.
The team’s mission is to ensure that validators, delegates, builders, and community members are informed, engaged, and empowered to participate in governance meaningfully — without censorship or narrative control.
Context & Alignment
The HoS operates as NEAR’s decentralized governance hub. Effective communication and transparent coordination between delegates, validators, and working groups are essential for legitimacy and participation.
Currently, several official HoS communication channels remain under administrative control of NEAR Foundation contractors (“Community Squad”), limiting operational independence. This proposal defines a new governance-owned structure for communication, ensuring transparency, neutrality, and accountability to the HoS Security Council and community voters.
This Charter aligns with the HoS Constitution principles:
- Transparency and accountability
- Open participation and neutrality
- Community ownership over governance infrastructure
Situation
As NEAR governance scales, fragmented communication and inconsistent messaging have created confusion among validators, delegates, and community participants. Centralized control of communication channels also poses risks to neutrality and censorship resistance.
To address these gaps, this Charter establishes a community-driven operational structure responsible for:
- Transparent governance communication
- Multi-channel community engagement
- Sentiment collection and reporting
- Neutral moderation of governance spaces
- Coordination of events and brand presence
Mission
Objectives:
- Deliver clear, consistent, and unbiased governance communication
- Strengthen trust and transparency within the NEAR governance process
- Establish operational independence from centralized entities
- Maintain professional, unified communication standards
- Turn community sentiment into actionable insights for governance
Outcomes:
- Fully independent and accountable HoS communication channels
- Weekly governance news and proposal updates
- Regular AMAs, Spaces, and community feedback sessions
- Monthly public reporting of engagement metrics and sentiment
- Strengthened identity and visibility of the House of Stake
Approach
Scope of Work
- Governance News & Announcements:
Timely updates on proposals, treasury activity, and governance events. - Standardized Templates & Brand Kit:
Unified design and tone across all platforms. - Content Pipeline:
Blogs, forum threads, social threads, and newsletters. - Channel Stewardship:
Neutral moderation of Telegram, X/Twitter, Discord, and forum. - Community Voice:
Weekly focus-group calls with validators, delegates, and builders. - Events & Activations:
AMAs, webinars, Spaces, and meetups during major crypto events. - Swag & Brand Presence:
Design and distribution to reinforce community identity.
Team Structure
| Role | Responsibilities |
|---|---|
| Social Media Lead (1) | Oversees content, moderation, editorial calendar, and KPI reporting. |
| Content Manager & AMA Host (1) | Prepares updates, organizes and hosts calls, drafts forum threads, and publishes recaps. |
| Designer (1) | Creates visuals, maintains the Brand Kit, and translates governance data into infographics. |
Remuneration:
The total monthly budget in $NEAR and allocations per role will be proposed separately for House of Stake voting. All payments and expenses are publicly reported.
Implementation Plan
| Milestone | Deliverable | Timeline | Success Criteria |
|---|---|---|---|
| Team Approval | Charter ratified by HoS vote | Week 0 | Community vote passed |
| Access Transfer | Admin rights to official HoS channels | Within 7 days | Access confirmed |
| Content Launch | Editorial calendar + weekly news | Month 1 | 3+ updates per week |
| Community Voice | Weekly focus calls | Ongoing | Consistent participation |
| Reporting | Monthly public report | Monthly | Metrics published on gov.near.org |
Access & Ownership
The current administrator (NF contractor “Community Squad”) shall transfer full access to the HoS Social Media Team within 7 days of team approval.
Fallback Rule:
If access is not granted, the HoS Social Media Team will create new, community-owned channels ensuring independence and operational continuity.
Official communication channels include:
- X/Twitter: @HouseOfStake
- Telegram: HoS News & HoS Chat
- Governance Forum: gov.near.org (House of Stake thread)
- HoS Blog / Website
Reporting & Metrics
Monthly Reports
- Engagement metrics (followers, impressions, retention)
- Participation statistics (call attendance, forum replies)
- Sentiment analysis
- Feedback integration summary
Key Metrics
- Governance participation growth rate
- AMA attendance and retention
- Response time to community inquiries
- Sentiment ratio (positive / neutral / critical)
- Governance proposal visibility per channel
6-Month Roadmaps
Align with elections, milestones, and major protocol events.
Oversight & Compliance
- The Social Media & Governance Operations Team reports to the HoS Security Council.
- All updates and data are publicly auditable.
- Complaints on neutrality or misconduct are reviewed by the Ombuds Office within 14 days.
Key Principles
No Censorship
Censorship of criticism or dissent is prohibited.
Moderation is limited to violations of the HoS Code of Conduct.
Independence & Conflict of Interest
Team members must not:
- Have employment or active contracts with NEAR Foundation (NF)
- Be affiliated with NF contractors
- Serve on the HoS Core Team or HoS Foundation Board
This ensures neutrality and community trust.
Operational Values
- Prioritize Ruthlessly: Deliver real impact
- Async First: Fast and transparent feedback
- Disagree & Commit: Debate openly, execute decisively
- Empower & Coordinate: Shared ownership of outcomes
- Fluid & Resilient: Adapt to governance evolution
- We Are All Owners: Radical transparency and accountability
Budget & Resources (will proposed separately)
| Item | Amount (NEAR) | Notes |
|---|---|---|
| Team Compensation | TBD | 3 roles; monthly allocation per HoS vote |
| Tools & Platforms | TBD | Content scheduling, analytics, graphics |
| Events & Activations | TBD | AMAs, webinars, community calls |
| Design & Swag | TBD | Visual assets, physical merchandise |
| TOTAL REQUESTED | TBD | Determined in separate budget proposal |
Funding Source: HoS Foundation Treasury
Governance Knowledge Base
An open-access Notion / GitBook will maintain:
- Brand assets and templates
- Communication guidelines
- Monthly reports and dashboards
- Public repository of governance communication assets
Backwards Compatibility
This proposal introduces a new off-chain operational structure and has no technical impact on the NEAR protocol.
Risks & Mitigation
| Risk | Mitigation |
|---|---|
| Delayed access transfer | Apply fallback rule; launch new channels |
| Centralization pressure | Maintain strict independence and oversight |
| Low engagement | Adjust content pipeline and call schedule |
| Budget overrun | Transparent reporting and community review |
Conflict of Interest
I’ve read and agree with the House of Stake Conflict of Interest Policy
Copyright
All content and related rights waived under CC0 License.