Introduction: iiNDYVERSE is the only NEAR company to be invited to the Tech Disrupt Startup Battlefield 200 2023, beating thousands of startups to reach the conference and are now seeking funding to help promote iiNDYVERSE and NEAR.
Funding: One-time (this is a similar ask to SXSW and again we’re the only NEAR team involved!)
Link to announcement: Startup Battlefield Companies | TechCrunch
Vision: bring NEAR to a top tier global tech conference.
Mission: To promote that a NEAR project is at Tech Disrupt 2023 and showcase NEAR technologies to a San Francisco tech/VC audience.
Recently the marketing Guild supported iiNDYVERSE to attend SXSW pitch event where we won the Web3 & Metaverse Speed Pitch category and last year we ran the Kids in Conflict fund raiser to support kids in Ukraine, thx to the support from the Marketing DAO. We also ran a side event at NEARCON.
Team: The founders, Robin and Bryan have a strong combination of entertainment-marketing, data and Web3 platform expertise. Other contractors will include
- Designer for merch products
- Travel + Accommodation
The project splits into 2 areas.
- Viral Marketing - generate long term brand awareness
- Travel + Accommodation + Food
Viral Marketing - To generate brand loyalty and recognition we’re launching a 1-of-1 perfume called Elon’s Musk to draw attention to iiNDYVERSE and NEAR, which will be the underlying blockchain we use to raffle the perfume off to 1 lucky winner. Each raffle entry links to our product, will create NEAR wallets and collect sign-ups.
The Perfume - Elon’s Musk is a reusable, two stage perfume designed and manufactured using the superior scents of blue bird nesting materials, for woody and mossy notes, alongside interstellar minerals found in meteorites which creates a unique, out of this world, musk.
Travel + Accommodation
- 1 x flight (London to San Francisco RTN)
- Subsidy of $100 per day for accommodation and food
Tech Disrupt is an incredible opportunity to showcase our product (built on NEAR) to industry experts on the judging panel, tech publications and VC attendees at the event.
We will capture content at the event for socials, post event wrap ups and future promotion. Alongside this we’ll make new connections and deepen relationships with brands, publications and VCs who if we bring on to iiNDYVERSE will use NEAR wallets to deliver raffles to their audience.
Tech Disrupt is a unique opportunity to spread the word about NEAR and showcase how NEAR’s technology can be used to bring on the next 1bn web3 users. As far as we know we’re the only start-up attending the event which is using NEAR Protocol.
iiNDYVERSE is democratising access to web3 & metaverse powered customer engagement tools, making the creation and distribution of virtual products and rewards as easy as sending an email or SMS. As a growing start-up based in the UK and with clients in the US, Tech Disrupt provides an opportunity to empower brands and VCs to learn how to easily launch Web3 powered customer activations that are proven to increase customer engagement and loyalty.
Impact / Value:
- Drive user adoption through increased project reach and engagement in globally renowned publications.
- Develop positive sentiment by highlighting NEAR as a leading technology within the entertainment and tech sector.
- Show tech industry peers and the wider tech/trad tech community that web 3 is at the forefront of industry change for good.
- Increase visibility for iiNDYVERSE ahead of our product releases in Q4
- Target web 2 communities and bring them onto NEAR through press and PR opportunities.
Marketing Tasks + Funding
Designer (Merch + Area Production): $800
Elon’s Musk Production: $250
Area Production: $600
Total Requested Amount: 4,249 $USD
NB: this funding doesn’t cover all the costs we’re having to find other sources of funding to make this opportunity a reality.
- Get 100 sign ups for the raffle
- Give out 150 pieces of unique merchandise (NEAR logo included)
- Connect with 10 brand managers, marketers or publications
- Secure 5 calls with brand managers, marketers or publications post Tech Disrupt
- Connect with 10 angel investors, VCs or family offices
- Secure 5-10 investor calls post Tech Disrupt
- Collect 10 pieces of content for socials
- Evangelise the power of using NEAR Protocol to Trad tech and tech companies at Tech Disrupt
Tech Disrupt pitch event: 20th September
Tech Disrupt Startup Battlefield: 19th-21st September
NEAR Wallet ID: iindyverse.near
Wallet Owner: iiNDYVERSE Ltd
Any questions pls do reach out