[Closed] Q4 marketing proposal for VEX

Marketing DAO Marketing DAO
1

Summary

Hi all, I am Owen (pivortex.near). This is my first proposal here to Marketing DAO!

VEX is a decentralised, community-first, esports betting platform. VEX looks to bring non-crypto native esports bettors into crypto by leveraging easy onboarding and making use of NEAR’s meta-transactions such that users can reap the benefits of NEAR technology without knowing they’re using blockchain technology. We look to build on the current inefficiencies within esports betting by providing more competitive odds and having fees generated distributed back to users.

Currently, the platform is in the prototype stage. We have produced a backend (testnet) and centralised frontend MPV and are now creating a BOS frontend and looking to integrate an oracle. We are packaging VEX to be investor ready. We are also trying to build a social media presence.

Our team is made up of professionals with expertise in digital assets, arbitrage betting, project management, blockchain development and developer relations.

We are requesting $500 a month in funding from the Marketing DAO; this will allow us to hire a part-time social media coordinator, freeing up our time to enhance the other aspects of our project and allowing us to focus our marketing outputs on garnering traction within the esports community. It will also provide initial capital

About VEX esports betting

Anyone with a passion for betting on esports will tell you what a dire state of affairs the current ecosystem is in, VEX looks to bring power back to the bettors with a DAO structure, no more funnelling of profits back to private shareholders, no more misunderstanding of how competitive gaming works, and no more unfair fees.

VEX is making a fair esports platform for gamers, by gamers. VEX uses an oracle to take initial betting odds from competing platforms, breaks them down and repackages them for a more competitive odds structure; these odds adjust using a parimutuel system, and then profits are redistributed back to the VEX ecosystem. VEX plans on taking full advantage of the tech within NEAR, providing gasless betting (via meta-transactions) with stables and easy, stress-free onboarding.

Please note all full stops in links have been replaced with spaces as I am yet unable to post links.

Website: www vexesports com

Twitter: twitter com/betvex

Social activity:

  • Monthly post about the benefits of building on NEAR and being part of the NEAR ecosystem.
    x com/betvex/status/1704824859728204198?s=20
  • Bi-weekly threads on how VEX works.
  • Key content generation garnering esports fan attention through the creation of engaging content, commenting on current events and news, challenging mainstream views and interacting with esports community.

Alternative Marketing Presence:

In-person and online activities such as running promotions/ giveaways linked to the NEAR ecosystem, competitions, sponsoring events, and paid articles in leading esports outlets.

Breakdown of use of funds:

Social Media Coordinator
Hours per month 22
Cost (per hour) £ 10.00
Total (GBP) £ 220.00
USD/GBP exchange rate 1.2
+ 10% buffer 1.32
Total (USD) $ 290.40

The remaining $209.60 would be used for the alternative marketing presence.

Tracked Metrics

  • Number of followers on all social media platforms.
  • Engagement with social media content.
  • Traffic to the VEX website.
  • In-person event attendance growth

Benefits to the NEAR ecosystem:

  • Increased brand awareness of NEAR and BOS.
  • Sharing is caring; we want to help build the alternative economy of NEAR, this means collaborating with other cool projects in the ecosystem, like GeeGee and Keypom
  • Increasing transactions and wallet count on NEAR.
  • Developing non-crypto associated income, promoting stability within the NEAR ecosystem.
  • Onboarding a new untapped market into the NEAR ecosystem in an easy and non-custodial manner. Once users are onboarded to VEX giving them their own wallet, it leaves them free to explore the whole NEAR ecosystem. We believe that everyone wins the more people explore and understand the digital asset world; if we can help accelerate people’s journey, then that’s a big win for us.

Similar proposal funded: gov near org/t/approved-may-2023-media-campaign-for-the-near-kingdoms-game-aurora-near/34381

Budget Proposal for Q4: 1500 USD / 1365 NEAR (at the time of posting)

Proposal per month: 500 USD / 455 NEAR (at the time of posting)

Wallet / Account: pivortex.near

Contact details:

Telegram: pivortex

Email: info@vexesports com

3 Likes
2

Thank you for your proposal.

Your project looks promising if it is successfully implemented.

Is this $500 for one month? How do you manage to pay the SM subsequently?

Where is your roadmap?

Apart from Twitter, do you have any social handles?

3

Hi Bakaka!

Great question. The three months would be a great way to kickstart our marketing. At this point in time, we are funnelling proprietary capital into other avenues like legal structures, so once this is settled, this should free up funds for marketing. In addition to this, marketing is hopefully getting VEX in a position for funding, for which marketing can be managed fully in-house. This proposal also would allow us to focus our efforts on building out the product to position ourselves even closer to funding.

We have an internal outline for the growth of VEX from the foundation’s perspective, but issuing a roadmap implies control over VEX DAO itself, which, from a legal perspective, is the last thing we want.

Here is a recent tweet about the VEX roadmap:
twitter com/betvex/status/1712770590443000252?s=46

We have an Instagram in which we trialled content generation but decided to focus our efforts more on Twitter. The page can be found here: Instagram com/vexingesports?igshid=MzRlODBiNWFlZA==

We have plans to launch a Reddit and Discord once traction has been built up on Twitter.

Please note the proposal is for three months.

Thanks

1 Like
4

Thank you for your clarifications, happy to support one month and see the outcomes first.

5

Hi @pivortex – thanks for the proposal – top clarify, is the platform live yet or just in dev stage? Two other things to note:

  • We will typically only support one month of funding, especially for a new/first-time proposal. We will want to see a report and update on KPIs before allocating future funding as a general rule.
  • Here is a link to the MarketingDAO Guidelines for October that were posted on the forum. They contain the NDC’s KPIs we are asked to focus on for allocating this month’s funds. Can you review those and update this proposal with information about the KPIs this project aligns with and how you plan to track/report on them if funding is allocated?

Thanks!

6

Hello! Unfortunately, your proposal doesn’t align with NDC goals and KPIs, so I can’t support it. Please revise your proposal and submit it again.

7

Hi,
The KPI’s do not align with our current goals, so we are withdrawing our application. Thank you for the attestations. When we are at this stage, we will make another post.

Owen

2 Likes