Initiative Summary:
Our project aims to create and disseminate educational and engaging content about NEAR Protocol’s Web3 games, promoting and driving engagement towards these games within the Portuguese-speaking community. This proposal aligns with the NEAR Foundation’s strategic goals, which include fostering a thriving ecosystem, driving market traction, and serving as a Web3 entry point.
Expected Impact and Value:
- Thriving Ecosystem: By developing comprehensive coverage of NEAR Protocol Web3 games, we contribute to a thriving ecosystem of high-quality projects. We anticipate our initiative will foster user engagement and active participation within these games.
- Education and Market Traction: Our content will be instrumental in increasing overall education and understanding of Web3 games, particularly for Portuguese-speaking individuals. This, in turn, is likely to generate positive market traction for the games featured.
- Entry Point for Web3 Talent: Through our education-focused content, we aim to serve as a key entry point for new Web3 talent, encouraging more individuals to participate in and contribute to the NEAR ecosystem.
Deliverables:
Our proposal involves delivering a comprehensive suite of multimedia content to promote and educate about the various games currently active in the NEAR Protocol ecosystem. These deliverables are specifically designed to cater to our diverse audience’s content consumption preferences and habits.
Deliverables:
Our proposal involves delivering a comprehensive suite of multimedia content to promote and educate about the various games currently active in the NEAR Protocol ecosystem. These deliverables are specifically designed to cater to our diverse audience’s content consumption preferences and habits.
2 long Videos for YouTube: We will produce high-quality, informative, and engaging vertical video content for YouTube. Each video will be tailored towards providing detailed insights into the featured games, their mechanics, and their value within the NEAR ecosystem. We expect these videos to serve as a valuable resource for potential gamers and investors in the ecosystem.
- Examples of previous long videos:
- Cost per video: $500
- Publishing Platforms: Instagram, TikTok, YouTube (@p2ecrew)
4 Short Videos per Month: Recognizing the popularity of short-format video content on platforms such as TikTok, Instagram, and YouTube Shorts, we will also produce horizontal short videos. These will offer concise, bite-sized insights into the games, aiming to attract a broader audience base. These videos will have the same subject as the vertical videos, but with different scripts and filming styles.
- Examples of previous short videos:
- Cost per short video: $350
- Publishing Platforms: Instagram, TikTok, YouTube (@p2ecrew)
4 Articles per Month: Accompanying each video, we will publish an in-depth article discussing the featured game. The articles will have an average length of 800-1600 words.
- Examples of previous articles:
- Cost per article: $300
Publishing Platform: P2E Crew’s Blog
4 Twitter Threads per Month: To further amplify our reach and engagement, we will create Twitter threads summarizing key insights from our video and article content. These threads will be designed to be easily shareable, allowing for greater distribution and reach.
- Examples of previous Twitter threads:
- Cost per thread: $100
- Publishing Platforms: P2E Crew Twitter and Matheus Celtic Twitter
To maximize impact, our content series will spotlight top games in the NEAR Protocol ecosystem based on user activity.
SweatEconomy
Zomland_Game
play_ember
goodfortuneNFT
LandToEmpire
pumpopoly
Playible
OWLDAOio
growfitter
Roadmap that outlines your monthly deliverables and plans:
Month 1:
- Week 1:
- Vertical Video #1 (for YouTube shorts, Instagram, and TikTok) featuring SweatEconomy.
- Article #1 discussing SweatEconomy.
- Twitter Thread #1 summarizing insights about SweatEconomy.
- Week 2:
- Horizontal Video #1 (for YouTube) featuring SweatEconomy.
- Vertical Video #2 (for YouTube shorts, Instagram, and TikTok) featuring Zomland_Game.
- Article #2 discussing Zomland_Game.
- Twitter Thread #2 summarizing insights about Zomland_Game.
- Week 3:
- Vertical Video #3 featuring play_ember.
- Article #3 discussing play_ember.
- Twitter Thread #3 summarizing insights about play_ember.
- Week 4:
- Lon Video #2 featuring goodfortuneNFT.
- Article #4 discussing goodfortuneNFT.
- Twitter Thread #4 summarizing insights about goodfortuneNFT.
- Vertical Video #4 featuring goodfortuneNFT
Metrics for Measuring Success:
Our key performance indicators (KPIs) are designed to track our impact on the NEAR ecosystem effectively. They include:
- Active Wallets: One of the significant metrics for success would be the increase in the number of active wallets within the NEAR ecosystem, specifically those engaging with the games we cover. Our content aims to inspire more individuals to actively participate and contribute to the ecosystem.
- Education and Market Traction: By creating comprehensive content around Web3 games on the NEAR Protocol, we hope to increase overall knowledge and understanding of these platforms within our audience base. We anticipate that this increase in understanding will result in more positive engagement within the market.
- User Engagement: Our goal is to cultivate a dynamic user base for our educational series. We’ll measure success based on several metrics, including the number of video views, article reads, comments, shares, and the overall interaction with our content.
- Content Impact: We’ll assess the efficacy of our educational series through user feedback and surveys. The ultimate goal is to observe an uptick in the number of Portuguese-speaking individuals actively participating in the NEAR Protocol ecosystem as a result of our initiative.
By focusing on these KPIs, we believe we can effectively measure the success and impact of our proposal within the NEAR ecosystem. We aim to not only meet these KPIs but exceed them, contributing to the growth and vibrancy of the NEAR Protocol community.
About P2E CREW:
We are a startup committed to accelerating the growth and adoption of Web 3, play-to-earn games, NFTs, and the Metaverse through education, content creation, and consultancy. We are building an engaged community that strives to help and cooperate with one another, predominantly targeting Portuguese-speaking individuals in Brazil.
Quality Control:
To ensure the highest quality of work, we will make sure our content is not only engaging and informative but also professionally produced and delivered. We will provide a unique perspective, depth of understanding, and insights into the topic of Web3 gaming in the NEAR ecosystem. Our videos will be well-produced, with proper editing, subtitles, music, and visual effects to enhance the viewer experience.
Collaboration:
We aim to work in collaboration with other NEAR ecosystem projects, ensuring our content is a direct response to ecosystem needs. By connecting with other ecosystem players, we aim to create high-quality, relevant, and meaningful content.
Previous Work:
Our team has a proven track record of delivering high-quality, engaging content. Our past projects have been met with positive reception from our audience, serving as a testament to our capabilities.
Social Midia links:
YouTube
- YouTube
- Followers: 4,370
TikTok
- TikTok
- Followers: 7,400
- Followers: 28,600
- Followers: 520
WhatsApp Community
- WhatsApp Community
- Members: 760
Telegram Channel
- Telegram Channel
- Members: 450
Telegram Group
- Telegram Group
- Members: 800
Discord
- Discord
- Members: 1,550
Blog
- Blog
- Users: Over 4,000 per month
Newsletter
- “Giro da Crew” Newsletter
- Subscribers: 8,000
Content is not only engaging and informative but also professionally produced and delivered. We will provide a unique perspective, depth of understanding, and insights into the topic of Web3 gaming in the NEAR ecosystem. Our videos will be well-produced, with proper editing, subtitles, music, and visual effects to enhance the viewer experience. Our written content will be in-depth, proofread, and free of errors.
Funding scheme: one-time
Funding requested: $4000
NEAR Wallet ID: 586bfe96393b455c42f4a49d22e8dbbc9f0703275fd676717d08f9c26d9220de
Wallet owner’s name: Matheus Celtic (Founder of P2E Crew)
About me:
For the past 8 years, I’ve been working in the gaming industry, high-risk investing, and the blockchain space. My experience has equipped me to excel in fast-growing and cross-border environments.
As a speaker, I’ve had the privilege of sharing my insights at several conferences, including Bitconf 2022, where I discussed the role of NFTs in the entertainment industry, Fórum dos Eventos 2022, where I delved into onboarding on Web3, Invest & Crypto Day, Conbrai 22, Non Fungible Conference, and Transformação Digital, where I talked about security in the metaverse.
Moreover, I’ve had the honor of being a guest on multiple podcasts like Growthaholics da ACE Stratups, where I discussed the metaverse, Bankless Brasil, where I talked about games, NFTs, and the metaverse, Domingos com Crypto, where I delved into games and the metaverse, and Nox Podcast, a podcast by USP.
Twitter: CelticMatheus
LinkedIn: matheusceltic
In Conclusion:
We firmly believe that our initiative will contribute significantly to the growth and vibrancy of the NEAR Protocol ecosystem. By creating educational, engaging, and high-quality content, we can accelerate adoption and understanding of NEAR Protocol’s Web3 games within the Portuguese-speaking community. We are excited for the opportunity to further contribute to the ecosystem and are confident that our project aligns with the goals and strategic direction of the NEAR Foundation.
Your consideration and support for our proposal are greatly appreciated.