Hello @so608,
Thanks! Yeah we haven’t really focused much on the marketing aspect until now.
In short the idea behind our social media strategy is to outline issues in the creative economy, and how ThriveIN can solve these issues using NEAR. We also want to promote creatives who want to share their expertise who will in turn promote the platform. As it is going to be a community where creatives can network and collaborate too but where they can also be hired.
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FlyingRhino will handle content and graphics for 3K. They will also help us write the medium articles. The topics we agreed to post about was issues with traditional creative marketplaces and how web3 is beneficial to the creative economy, also the different features of our platform. They will take care of the following:
- They will manage our social media accounts (LinkedIN, twitter & instagram) with original content creation and information about our offering with 2 posts daily.
- To grow our channel we will be hosting Twitter Spaces (1 a week) & have access to Influencers.
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As for our strategy for acquiring users. We will be onboarding our first 100 users next week. Most of them are direct network and second are some that have registered to our waiting list (which is at 161 atm). Some of the first users are creatives with over 1m followers. The idea is to work closely with them for the next 3 weeks to get their feedback and improve the app. Our goal is to do a soft beta launch beginning on April where we will leverage referrals from the creative using our app, target the NEAR community and web3 community through our social media presence and collaborations with other projects built on NEAR such as fewfar, and promote our app to our network on 10,000 creatives as we are planning on having over 1000 users by mid May. We want to create awareness on socials about our soft launch. We also have a draft of medium articles we want to share during this month. Here is a preview:
ThriveIN is a next-generation social marketplace that is revolutionizing the way creatives buy and sell their products and services. ThriveIN leverages the power of blockchain technology to provide a secure, transparent, and low-cost platform for creatives to showcase their talents and connect with buyers.
NEAR protocol is a highly scalable blockchain platform that provides fast and low-cost transactions. With NEAR, ThriveIN can provide a platform for creatives to sell their work without having to worry about high transaction fees often associated with traditional marketplaces.
At ThriveIN, we understand the challenges that creatives face when trying to sell their work on traditional marketplaces. High transaction fees, lack of transparency, and limited control over their work are just a few of the obstacles that creatives have to overcome. That’s why we created ThriveIN, a social marketplace that puts creatives in control of their work and helps them thrive.
One of the major benefits of using ThriveIN is that it provides a low-cost platform for transactions. With traditional marketplaces, high transaction fees can eat into the profits of creatives, making it difficult for them to make a living. However, with ThriveIN, the transaction fees are significantly lower, which means that creatives can sell their products and services at a more affordable price, making them more competitive in the marketplace.
ThriveIN on the NEAR protocol enables creatives to retain ownership and control over their work. With traditional marketplaces, creatives often have to give up ownership and control over their work when they sell it. However, with ThriveIN, creatives can retain ownership and control over their work, which can help to protect their intellectual property rights.
In conclusion, ThriveIN on the NEAR protocol is a game-changing social marketplace that is empowering creatives to thrive in a competitive marketplace. With low transaction fees, secure and transparent transactions, instant payments, a platform for showcasing talent and building a community, and the ability to retain ownership and control over their work, creatives can finally take control of their careers and succeed on their own terms. Sign up for ThriveIN on the NEAR protocol today and start thriving!
- As for the KPIs for the DAO.
Will this project help develop a thriving ecosystem of high quality projects?
- Assessment by M DAO:
- Does this project create an inspiring, vibrant community that makes people want to join?
Our goal is to onboard web2 users into web3. We want to onboard a huge community of creatives onto NEAR. If properly executed this community will be interacting in different ways through our platform, they will be able to buy NFT event tickets, buy a show NFTs on their profile, crowdfund creative projects through sale of NFTs and hire creatives with our escrow smart contacts (This is the first creative marketplace on NEAR). Polygon has a similar project called cryptotask.
- Does the project promote core qualities, characteristics, and progress about NEAR that can educate and inspire others to take action?
Through our social media campaign we will be promoting NEAR and it’s benefits the creatives in many ways whether it’d be through IP protection or crowdfunding with better transparency.
- Is this project providing value to other builders and projects in the ecosystem in ways in which it accelerates their growth?
Since we are targeting a vast audience and simplifying onboarding on to NEAR we do belive in the longterm we can help with growth for various projects centered around NFTs and NFT Event Ticketing.
Will this project result in an entry point for Web3 talent?
Assessment by DAO:
- Distribution Channel; is the team well placed to reach new audiences?
We do have a strong and active community of 10,000 creatives on our telegram and whatsapp groups that we plan on onboarding. Almost none of them are in web3 as of now.
- Does the team have enough depth of knowledge about NEAR, what’s happening in the ecosystem, other unique insights and valuable knowledge;
We have been building on NEAR for the past 8 months and are up to date with the current roadmap projections. Our blockchain lead was the former CEO of NEARNAUTS.
- Is the project or team, able to communicate clearly and concisely complex concepts to new audiences?
I myself and my CTO have completed the NEAR developer certifications and have extensive knowledge of smart contracts and the tech behind NEAR.
- What would potential developers/builders think/feel if they come in contact with content?
Creatives in our network are keen on entering web3 and interested in the low transactions fees. This will serve as a gateway for developers or creatives alike.
Sorry for the long post. 
Rami