[Approved] Ready Layer One Podcast Episodes

Project Name: Ready Layer One Podcast
Link: Ready Layer One | Podcast on Spotify
Funding: Series of episodes

Hello all! We’re back again proposing a new grant to help continue and grow the Ready Layer One podcast for the NEAR ecosystem. Our growth in this challenging market has been good and we continue to build a strong brand and commitment to NEAR. This includes a unique rebranding of all of our assets, a validator on mainnet, and multiple tech projects that we are building as a public good for NEAR.

Changes & Growth Since Last Grant Request:

Updated Project Description:
Two long-time friends have a weekly podcasts about what is going on in the crypto world, specifically within NEAR. In addition we have weekly guests from within the NEAR & Aurora ecosystem to talk about their projects.

Funding Requests:
We are looking for a grant to support the next series (10,000 USD total / ~2,298N at the moment):

At least 8 (we did 15 since the last grant) full-length audio & video episodes (time for research, recording, editing, promotion) - at least 2 episodes released per week (similar to the pace of what we have done so far)
This includes help for editing videos and cutting clips for social media. Which we now post across our YouTube, TikTok, and Twitter accounts.
As a new addition, we will be adding in 4 tutorial videos on different concepts on NEAR which we are involved in on our Tech Labs side of RLO (Validators, Indexers, Wallets, etc).

Cost per episode breakdown include:

Post Production
Optimized Show Notes
Social Media Artwork
Audio & Video Trailers
Featured Quotes
SEO Heavy Blog Post & Transcripts
Social Media promotion & content
DAO: ready-layer-one.sputnik-dao.near
Wallet: readylayerone.near - Owned by Jared & Joe

Detailed Content Breakdown:

  • We plan to release 8 full episodes under this grant.
  • For TikTok & YouTube Shorts we plan to have at least 24, but typically we now get 4-8 clips per episode
  • Editing varies from 1 hour on news episodes, to 2-3 hours on interviews depending on how it went. Post-production can be extra specifically around the shorts/TikToks.
  • Trailers are for interview-based episodes, where we typically do 1-2.
  • For Twitter based social media content, we do at least 2-3 per episode from our main account and then another 2-3 unique posts from our personal accounts to share. We also prepare posts to showcase our shorts. In addition, we create ecosystem promotional posts, this number can vary depending on what is happening.
  • 4 NEAR focused educational tutorial YouTube Videos

Continued Impact:
This will continue to help promote the NEAR ecosystem by giving those within the ecosystem a chance to tell their story and be part of the recorded history of NEAR. For a niche podcast we continue to get solid engagement on multiple platforms that all highlight NEAR.

As we have mentioned in previous grants we now have projects of all sizes coming to us to be on the podcast. We regularly have a long backlog of potential guests. As this is not our full-time work it is hard to keep up with all of the requests but we see this as a good problem and proof that our content is resonating.

Our continued expansion to YouTube and TikTok have really grown our overall reach and our NEAR focused content, specifically educational type of content, does well in those short formats. We have educational videos with over 10K views on YouTube that are specific to NEAR and this something we will continue to address with this grant.

Continued Success measurements:
Success for us will be both listeners (per episode and across all) and community engagement. For community engagement, we will try to measure the reach of our show/content on social media channels and qualitative feedback on the work we are doing.
We hope to see our reach and overall engagement continue to grow month over month as it has even in the bear market.

We believe our endeavor will continue to be successful since our message about NEAR and crypto comes from a place of passion. Additionally our skillset in content creation and community engagement is showing dividends as our voice in the community is helping improve overall engagement. With our different backgrounds in marketing and software, we are well equipped to develop and execute a roadmap that includes content creation, marketing, and product development which we have already shown proof of.

Thank you for your continued support!

Team (Hosts):
Jared is a content creator and crypto investor. Starting his crypto journey in early 2017 he learned a lot from the ICO boom and bust cycle, followed by the multiyear bear market. Today he focuses on web3 and NFTs. He’s the director of video for a tech company in NYC. For the past 10 years he’s been focused on marketing content that amplifies the brand strategy and delivers the content globally for marketing and social media teams.

Joe is a software developer and architect with over 15 years in the web2 space. He started with crypto back in 2017 as well and began tinkering with web3 and NEAR in 2021. His day job currently is as an integration architect for a global software development company but is working to move to web3. He provides the technical viewpoints on the podcast and will serve as tech lead for any Ready Layer One related projects.

Social Links:


Thanks for your proposal,

I support this proposal. While I note that the price tag is high and we are operating on tight budgets, I do believe that RLO is setting an example to other content creators and is an amazing success story Marketing DAO is proud to have supported and continue to support.

A few notes on my reasoning:

  • Core content has a strong connection with NEAR. Podcast has the ability to bring in excellent guests, showcase projects.
  • Strong branding. RLO continues to build a true differentiated and visually appealing brand by engaging ecosystem NFT artists to create branding assets, etc.
  • True commitment to NEAR success - the team has consistently gone beyond podcasting to create value. First with the onboarding game (which I am told is almost ready) and second with Shard Dog an amazing onboarding tool that leverages Keypom.
  • Expanding on the above, the team enjoys a unique ability to both ship code AND explain things in a simple and reliable manner. As such, I am excited to see the addition of four tutorial components to the application.
  • Sustainability - I am also excited to see the team competed in Stake Wars and has successfully set up a validator. It is inevitable that the project will eventually ‘graduate’ from Marketing DAO and either apply for larger Grants or be self-sustainable through sponsorship or other revenue models (merchandise? validator rewards?). Setting up a validator plants that seed for sustainability.

Keep up the good work,

Hi @joe-rlo

Thanks for putting together your proposal. I’ve listened to a few of your podcasts and appreciate the production quality and the thoughtful discussions you’re consistently having.

You have my support.
Looking forward to seeing the entire initiative evolve. Keep it up.

Hello! Happy to support ,

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@joe-rlo just learned about ready layer one from CodeGoon.

Great episodes and good content.

Short videos you got could be greatly improved to reach a wider audience resulting in:

a) more awareness about NEAR
b) more impressions for your podcast Ready Layer One
c) translating to more signups for NEAR wallets, devs, and people joining the community

We work with AcrossProtocol and chatting with other Web3 media like Decrypt to do this.

Check out some of the past work here