Submitted on behalf of NEAR China @murphy1
Dear Marketing DAO team,
@Dacha @MarcusNEAR @blaze @johanga @RussLive215,
Please review the NEAR China community’s September proposal below.
Additionally, we would like to inform you that we have initiated the process of proposing the community budget for August, which is currently under review. You can find the details here: NEAR China Community August Funding Proposal.
About NEAR China Community
NEAR China Community is the second-largest regional community, boasting a robust community of over 13,000 members across Telegram and WeChat groups. As pioneers of the NEAR regional community, we have achieved remarkable growth over the course of three years.
Our Mission
Our core mission revolves around positioning NEAR as the leading Layer1 blockchain platform in the Chinese market. To achieve this goal, we have consistently taken substantial steps to drive user growth, nurture and onboard Chinese developers, and promote NEAR ecosystem projects. Additionally, we have been actively promoting the narrative that NEAR is the Blockchain Operating System (BOS) to the NEAR Chinese community.
Our Goals and Focus for September
- User onboarding and education through BOS
-
Educate users about the potential of BOS as a Web3 platform for communication, information sharing, and community growth in a user-friendly manner. This also includes content localization, tutorials etc.
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Onboard new users through BOS and flagship dApps on NEAR .
- Marketing Campaigns to boost NEAR Awareness:
- Create engaging marketing campaigns and online events that incentivize community members to learn about BOS, such as Twitter Space, Telegram live AMA, Quizes and Challenges.
- Community Management and Growth :
- Retain and engage with our existing 13K+ members in the Chinese Community. Expand our reach and attract new members and partners to grow our community and spread the influence to other local communities including students and builders.
Our Past Achievements
- China Offline Events: join and organize at least 3 offline events in China every year, including prestigious gatherings the 2023 Hong Kong Web3 festival, Rust CC Developer Conference, Wanxiang Blockchain Week, etc.
- China Community Operations and Engagement: host at least one community campaign per week, engaging our members with quizzes, giveaways, and community games.
- Support and Promote NEAR projects: To boost NEAR projects, we regularly host AMA every two weeks, featuring esteemed projects and organizations like LiNEAR, MetaPool, Pembrock, Spin, Sender Wallet, Here Wallet, and others.
- Developer Courses and Workshops: We organize monthly NEAR Certified developer courses and weekly developer workshops, fostering the growth of skilled developers within the community. https://mp.weixin.qq.com/s/o4WSfwhpbX1lJbSpq8cO0g
NEAR China Community Social Media Metrics
Our presence across social media platforms is thriving, showcasing the active engagement of Chinese community members:
- NEAR China Telegram group: 10k members
- NEAR Chinese developer WeChat groups: 7 groups, over 1700 members
- NEAR China Twitter: 13k followers
- NEAR Portal: over 470 Chinese blogs
- NEAR WeChat Official Account: 1345 followers
- NEAR China Bilibili: 1707 followers and 77 developer course videos
Key Performance Indicators for Sep 2023
Social Media Growth
- Twitter: at least 15k impressions with a total of 14,000 followers
- Telegram: Reach 12,000 members in NEAR China telegram groups
Community Operation
- Community activities: at least 2 campaigns or AMA for September
Content translation and localization
- Translate NEAR blogs (3 to 5 blogs per week) and post on all our social media
Funding scheme
As one of the largest regional communities, our original budget request amounts are listed below:
Content | Details | USD per month |
---|---|---|
Twitter / WeChat Operation | Daily content release, interaction with followers, and other NEAR projects | 3500 |
Content translation and localization | NEAR blogs and Twitter content | 5000 |
Community operation | 4 moderators for both telegram groups and WeChat groups, online 12 hours a day, 7 days a week | 2000 |
Community activities | Campaign planning, execution, and rewards. | 3000 |
Since the NEAR NDC RC DAO funding request process is in transition, we request a budget of 3,000 USD for August based on the Marketing DAO funding limitation.
DAO address: near-china-community.sputnik-dao.near