Project Name: Incubadora DAO
Team Members
@frnvpr
@JulianaM
@herikalcn
@Samiasns
@chaveirinha
Funding scheme: Trimester (May- June, July) (suggestion by @Dacha [REPORT] muti Marketing April - #4 by Dacha
Initiative Summary:
Incubadora DAO is a laboratory for experimentation in arts + technology. It is a platform to promote the collaboration between artists, academics, curators, creatives and cultural practitioners. Due to the growing precariousness of the cultural sector and artistic labor, we intend to ideate emancipatory solutions and help reshape the traditional art ecosystem using blockchain and DeFi purposes.
Thanks to the Marketing DAO support plus the growing refinement of our promotional targeting and coordinated communication actions, Incubadora has been able to increase Its visibility and impact. Check our March Report! LINK
In terms of marketing and communication, our goal is to be a bridge between cultural agents and the NEAR ecosystem by promoting engagement through our multiple channels. The work we made so far has shown that building up our social media engagement, using them to boost the number of people interacting with our Website, Forum, Mintbase Store and TG, is really effective in amplifying the visibility and the adhesion of our activities.
Incubadora’s Communication Channels:
Website | NEAR Forum | Instagram | Facebook | Twitter | Telegram | YouTube
Marketing and communication tasks/ funding details for next trimester
WEBSITE
- Management: update information, content and images. Maintenance of the web page layout, making the website the primary resource of information about our events, activities, partnerships and projects - 3x200= 600 USD
- Attract audiences from web2 to the web3 environment, inviting researchers to write specialized texts to be featured in our webpage - 3x300= 900 USD to cover the researcher writing fee
- Increasing the visibility of the NEAR ecossystem, feeding our Website “news” section with 2 texts about art and technology per week - 3x200= 600 USD to cover the writer fee
Sub-Total: 2100 USD
NEAR FORUM
- Create one bounty to encourage community members to share our activities, promoting engagement on our social media channels. Example link - 3x100 =300 USD to cover airdrops for participants
- Creating and managing the bounties mentioned, making sure the goal was accomplished and the participants get rewarded - 3x100= 300 USD
Sub-Total: 600 USD
- Grow social media engagement, producing content with links that will lead to the NEAR ecosystem. Creating three or more posts per week + several stories, connecting with related pages and refining the targeting audiences, searching for and publicizing the initiatives our community partners are promoting - 3x250= 750 USD
- 3 posts to be promoted for 10 days in order to increase the visibility of our initiatives and page, having an estimated reach of 5.540 to 14.000 people with previous interest in the art field for example - 3x35= 105 USD to cover Meta Business advertising tool
Sub-Total: 855 USD
- Managing the page, feeding it with the content of our initiatives and activities, producing two posts per week + several stories; creating and sharing the events for the monthly seminar - 3x80= 240 USD
- Grow social media engagement, producing content with links that will lead to the NEAR ecosystem. Creating two to five posts and retweets per week in order to increase our visibility to art and technology enthusiasts and attract new audiences to our activities - 3x200 = 600 USD
TELEGRAM
- Moderating the group chat, connecting with artists and partners, helping community members and newcomers with their questions about the NEAR ecosystem, sharing the projects and events of Incubadora - 3x50 = 150 USD
YOUTUBE
- Promote education about the NEAR environment around Portuguese-speaking people, producing video tutorials to support our activities and our community. These videos will be displayed on our website, YouTube channel and social media network. Example: link
- Create 9 (3 per month) new video tutorials with the following themes:
– How to access 3XR on your Mintbase page?
– How do royalties work on 3XR custom galleries?
– How do royalties work on Mintbase?
– What is the NEAR Protocol?
– How to create your wallet and join NEAR communities on astrodao, Telegram and in the Forum?
– What kind of opportunities do artists have on Near protocol?
– Information about NFT marketplaces Paras, Auction, Pluminate
– How to create a DAO on astraodao.com?
– How to create a submission to the NEAR University fellowship program?
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3x 900 = 2700 USD (300 each, to cover scriptwriting, video editing, voice-over, subtitles and translation)
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@Dacha thank you for your suggestions on tutorial topics (cudo report)
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Feed YouTube channel with the videos produced, create playlists and manage content - 3x80 = 240 USD
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2 videos to be promoted for 12 days in order to increase the visibility of our content and channel, having an estimated reach of 18.000 people with previous interest in art and technology for example - 3x30 = 90 USD
Sub-Total: 3030 USD
CONTENT CREATION & TOOLS
- Content creation for social media: graphic design of the communication material for the different social media channels - 3x200 = 600 USD
MERCHANDISING
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Diversify our marketing strategies, designing merchandising materials such as tote bags, stickers and so on, in order to promote both Incubadora and NEAR brands - During NEAR CON Lisbon we felt the need to have this kind of materials, and now is the time!
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200 stickers = 50 USD
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100 tote bags = 519 USD
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10 caps = 41.5 USD
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10 t shirts = 90.7 USD
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10 hoodies = 214 USD
Sub-Total: 915 USD
Metrics/Milestones
Website: reach 1000 visits each month
Instagram: go from 1750 to 2000, then 2400, then 2700 followers
Facebook: go from 330 to 360, then 400, then 450 followers
Twitter: go from 870 to 950, then 1200, then 1500 followers
Telegram: go from 139 to 150, then 180, then 250 group members
YouTube: reach 2k views in our content during each month
Total requested amount
- 9090 USD
NEAR Wallet ID/ DAO: incubadora.sputinik-dao.near/ jmm.near
Wallet owner’s name: Incubadora DAO/ Juliana Matsumura
Last 2 funded proposals in the Creatives DAO and Marketing DAO categories:
March budget - Marketing DAO – Report
March budget - Creatives DAO – Report
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April budget - Marketing DAO – Report
April budget - Creatives DAO – Report
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Thanks for your attention folks