Hello NEAR community!
Cc @marketingdao-council,
@Dacha , @so608 , @satojandro , @cryptocredit @Klint
According to the new [Announcement] Marketing DAO Resumes Operations and Guidelines for Assessment Marketing DAO Proposals and Value Community Memo: Values and Focus we would like to conduct a proposal for NEAR Vietnam Social Media Channel as below:
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Guild name: NEAR Vietnam
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Funding scheme: Monthly - start from Feb’2023
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Initiative summary, be sure to include:
Please check I. Project Information & Goals and II. Applicant Information below -
Expected impact and value you foresee for the NEAR ecosystem, Metrics, Timeline, Funding details:
Please check III. Project Deliverables below -
Total requested amount in USD: 2500$
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NEAR Wallet ID / DAO: vietnamnearofficial.near
I. Project Information & Goals
1. Why Vietnam
1.1 External
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According to 2022 global crypto adoption (Chain Analysis), Vietnam is number 1 in the global crypto adoption index in terms of CEX, DEX, P2P value.
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According to Huobi Research Global Industry Overview and Trends Research for 2022 – 2023, Vietnam has around 20 million crypto users, or more than one-fifth of its total population, Vietnam has managed to become the first nation with the highest adoption rate in cryptocurrency.
1.2 Internal:
- According to the latest statistics of Inna Everstake, Vietnam is the 2nd biggest community in NEAR with 18.8%
- We have been representing NEAR in Vietnam since Feb 2021 and have been active on Twitter, Medium, and Youtube since then, with teammates playing various roles in the NEAR ecosystem.
=> Based on these conditions, we would like to propose a NEAR Vietnam Social Media Channel to:
- Content: Delivering Expertise - Practical - Objective content in the local language and English to the Vietnamese community.
- Foster the NEAR ecosystem’s mass adoption in Vietnam:
- Recruit new NEAR members.
- Support promoting high-reputation projects toward the Vietnamese community.
2. Why NEAR Vietnam
2.1 Twitter: https://twitter.com/VietnamNear
Starting from Feb 2021, with Twitter impressions in 2022, from Jan till now (organic, no ads, no bot): 1419k impressions, 9.5K followers
2.2 Online events:
- Outreach to essential projects, conduct a project review, AMA teaser then AMA recap afterward.
- 12 AMAs have been hosted in local or English, with up to 200 listeners for big projects. Please check the listener of Orderly event as the link:AMA Orderly Network - Listeners.csv
| SEP | OCT | NOV | DEC |
|---|---|---|---|
| AMA Trisolaris | AMA Atmos | AMA Tonic DEX | AMA OKX |
| AMA Pembrock | AMA Aurigami | AMA Spin | AMA Orderly Network |
| AMA Metapool | AMA Stader | AMA Endemic NFT | AMA HOLDR |
- Community events: for example World cup prediction events, give away events with OKX, 8Cryptonet, FACO crypto community, sticker contest & voting contest afterward
2.3 Youtube:
DEV education course on YouTube: Blockchain Lovers
Achievement in the last 90 days.
- Rust weekly online event Series: 9 lessons
Source: https://youtube.com/playlist?list=PLqw-cD4DsVSBRdZ3gE-ooVq5_Bmu6HJFg
- Substrate weekly online event Series: 6 lessons
Source: https://youtube.com/playlist?list=PLqw-cD4DsVSBNNlk8C8UE7Pg_zdYkcFyu
- Blockchain 101 : 7 lessons
Source: https://youtube.com/playlist?list=PLqw-cD4DsVSDyqK9ZCyx0LD8TQSUS5vTn 2
Solidity smart contract: 10 lessons
2.4 Medium: NEAR Vietnam | AURORA Vietnam – Medium
- Established in Feb 2021 with more than 226 articles so far
- Deliver news with a Developer point of view but easy to understand.
2.5 Other communities built by us:
2.5.1 Build Aurora Vietnam community:
a. Twitter page:
b. Telegram: 1,4K members Telegram: Contact @auroravietnamofficial
2.5.2 Build Octopus Vietnam community:
a. Twitter: https://twitter.com/VietnamOctopus
b. Telegram: 2,1K members Telegram: Contact @octvietnamese
II. Applicant Information
Our team consists of 4 members with diverse roles to make the ecosystem thrive by delivering the news & insights to the community, consulting projects on business & community development, and tech support.
- Tú @JackTran
- Business Strategy NEAR VN| Aurora VN | Octopus VN
- Rust & Substrate Developer of Octopus Core team (@oct_network )
- Ex NEAR Degen Army.
- https://www.linkedin.com/in/trantusoict/ 5
- Hai @HaiVu
- Business Development NEAR VN| Aurora VN | Octopus VN
- User Acquisition Manager @Spin_fi
- BD team Octopus
- Former Project Ops NEAR @ConciergeTeam
- Here is my CV.
- Twitter: https://twitter.com/vu_longhai
- Donald
- Head of Community: @DODOVietnam, @fusotaovietnam
- Reasercher & Content Editor: @octvietnamese
- Here is the CV
- Arya
- Community Manager: Aurora Vietnam Official, Fusotao Protocol Vietnam
- Content writer,Video script editor, AMA host translator
- Here is the CV
- Phat Hoang:
- Graphic Designer, Video editor.
- Here is the CV
III. Project Deliverables
Based on Social media guideline, we propose as follow:
- KPI for 1 month: from 01/02/2023 - 28/02/2023
Social Media → Distribution → Twitter news:
- Task:
- Share and translate the daily news on Twitter about the NEAR ecosystem totally through the NEAR protocol, and NEAR Foundation Twitter account into Vietnamese.
- KPIs: 1-3 daily news, +200 new followers on Twitter (9600 → 9800 followers), 50,000 tweet impressions
- Budget: 600 USDT
Social Media → Others → Online event:
- Task: 02 Contest or Giveaways on Twitter to increase followers and impressions
- KPIs: +200 new followers on Twitter (9600 → 9800 followers), 50,000 tweet impressions
- Budget: 100 USDT
Social Media → Distribution → Tiktok channel (NEW) :
http://www.tiktok.com/@nearvietnamofficial
- Task: Aggregate news about the NEAR ecosystem/ Project review/ Macro economy & Crypto news related to NEAR
- KPIs : 1 video/ week 150 view/video → 4 videos/ 600 view/ month.
- Budget : 300 USDT
Content & Promotion → Promote new projects on Twitter:
- Task:
- Promote 3 projects:
- Apply from NEAR VN form: NEAR Project Registration
- Applied project published in this file manage by @marketingdao-council
- KPIs : Publish 2 twitter contents(thread,research, review, one page overview, news), 01 medium article, giveaway, retweet their important events/ monthly
- Metrics: 50,000 tweet impressions
- Budget : 150 USDT x 3 projects = 450 USDT
Content & Promotion → AMA on Twitter space:
- Task: we will host 3 AMAs per months with 150$ each
- Each AMA we will research and write a project review on medium, then design & conduct AMA teaser with reward, then prepare questions, answer and host AMA in both languages simultaneously, announcing the winners, publish the AMA recap afterward on medium.
- KPIs: AMA
- Metrics: 3 AMA
- Budget: hosting fee 150 USDT x 3 = 450 USDT
Content & Promotion → DEV Solidity, NEAR Community Building
Blockchain Lovers channel
- Task:
- Hold at least 1 online technical event per month (on zoom or google meet) to share and learn about Near smart contract, Substrate…
- Participants: Expected 10-15 people.
- Recruit new DEVs to apply CV for NEAR
- KPIs: 1 Dev event
- Budget: 400 USDT
Content → Writing Medium → Guide:
- Task:
- Translate an unlimited amount of articles about the Near ecosystem.
- Write 7 new articles: Review 3 projects, 1 Dev event, and 3 AMA recaps.
- KPIs: minimum 15 Vietnamese articles
- Costs: 300 USDT
Total: 2500 usdt for Feb 2023
Merry Xmas and Happy NEAR year, everyone! 
