The current dashboard at explorer.near.org/stats is a great start but we need to create the next level of analytics so people around the ecosystem can quickly get a sense of which projects are contributing most and how close we are to key milestones.
This allows both a high level sense of momentum and gives various organizations clear targets to either support (if projects are falling) or drive further (if projects are rising).
To start, I mocked up a momentum dashboard which focuses on the metric of how many total and new accounts a particular set of apps is bringing into the ecosystem. This is because the best early indicator of momentum is how many new accounts are attributable to the efforts of a particular app. We consider “breakout” status to be 100k new accounts and the goal for the end of Q3 is to get total accounts to 1M plus have a couple of individual breakout apps.
In this case, the key charts highlight progress towards each goal. A quick explanation:
Total Accounts is pretty straightforward and includes all accounts from NEAR’s launch but is indexed back from the goal of 1M (y axis) and out towards whichever date it appears, based on the current trendline, this number will be hit. The trendline should be highlighted.
Top Apps is a grouping of the top 10 apps showing how far they are in their progress towards 100k accounts since inception. Thus x-axis is up to 100k. There is a separate colored portion of the bar for the last 30 days of growth, to make it easy to see which ones are growing fastest.
Total Accounts by App is a 90 day stacked area view that shows total accounts and attributes which of them are for each of the top 10 apps (the same top 10 as before) and a base bar representing “the rest”.
*New Accounts by App is similar but only shows new accounts in the next 90 days so we get a sense of the growth rates. It will of course start at 0 and provide some more visual granularity, despite having similar data.
Table: App Momentum is a data set showing the same data for easy consumption – for each top 10 app, how many accounts do they have and what were the changes over the last 30 and 90 days. Ideally sortable in the browser.
An account is considered to be “brought in” by an app when that user interacts with that app first. Obviously attribution is an art and a science which gets complex as apps begin integrating each other more but this is sufficient for now.
Presentation
This data dashboard isn’t meant to be hidden, of course. We’ll be showing it off at least every 2 weeks during internal NF all hands and externally at town halls so everyone can see the momentum that’s growing.
BEYOND
Analytics goes deep. Even though right now we’re paying attention to new accounts created by apps to get a sense of their momentum, we should be able to replicate almost exactly this set of tables for TVL of financial apps and, eventually, active accounts, associated guild members, etc.