[PROPOSAL] SOCIAL NETWORKS AND PUBLIC RELATIONS
Impact and value:
We expect to grow 55SP’s followers having as its central objective to publicize the podcasts, with relevant and free research content, we believe that hiring a public relations agency that will take the podcasts to important communication vehicles plus the instagram ads, will generate engagement, growth in the number of followers of both the instagram itself and the podcasts on their respective platforms and with it aggregating these values and concepts to the Near community.
After the July and 1st week August PR effort and some nice results at important media vehicles we are going to work on social media with videos about the exhibition and artists
In the same mood as those made for Ressonancia at the beginning of year but with video shots from Mothering Exhibition, artworks and artists, also start videos with important info regarding music and art history. We believe those videos are good for audience engagement, by getting to know more about the exhibition and about sound art.
Metrics for measuring success:
- In August we plan to keep up the growth with ads, videos and also because Mothering as a group show finds engagement from the group of artists.
- We are publicizing our partnership with near on our networks and tagging all our posts with #nearprotocol and #near
- We also mention Near support at podcast description in all platforms.
Estimated timeline and achievement milestones:
- Produce 2 weekly posts on Instagram
- Produce 10 weekly stories
- Weekly boosts with investments of 20 to 25 USD per week. We believe it is necessary to invest a little more in boosting some posts on Instagram to continue to reach more people and interactions. This month we are going to focus on boosting Ressonância Podcasts Posts and Ressonancia Reels.
- As last month we targeted 12,5, we believe in maintaining consistency and regularity in publications, through teasers edited and created for Resonance Project and this month with focus on Mothering we can reach 12,7k followers.
- Create relations with communication and art vehicles, web magazines, other podcasts, with the support of PR agency with focus on Mothering that has a great potential to be in the media as it is an urgent and important topic.
Funding Details August:
- Production of videos 55SP Projects (Mothering + Music and art for Ressonancia): 450 USD
- Boost on Instagram: 150 USD
- Production of posts: 100 USD
Subtotal 700 USD