The founders are currently building the DEX Jump DeFi and already had a successful NFT collection called ‘kangaroos’
NEKO is therefore very important for them as it will onboard people in to the ecosystem and thus users for the DEX.
That it is the only memecoin on Near (notwithstanding ‘Newfy’) means that the whole community should get behind it… when the next bullrun starts and new users pour in to the ecosystem it will be those who were holding and staking the token in the quieter times that will benefit the most