Hello @so608 we are a social channel, our strength is in increasing awareness of the Near ecosystem through content, campaigns and AMAs to educate users. The content we provide is rich and diverse, helping users gain knowledge and experience dApps easily. So it can be said that the metrics we can bring are likes, shares, views
You can see our previous reports: [Report] Monthly Report (April) - Near Insider
In addition, we also support projects in their campaigns such as Mint NFT, Mainnet, etc. We can track the engagement levels of those campaigns.
For example: [Report] Monthly Report (Aug) - Near Insider Guild
Overall the impact we bring is the ability to display information about Near and spread and amplify projects in the ecosystem to as many users as possible.