Major traction was made this week with the Brand Refresh Working Group & the brand agency, MilkInside. We had an extensive workshop sessions that included partners (Mintbase), community members like 4Ants Guild, and internal teams including Marketing, DevRel, Engineering, and the Community team. Looking to share your feedback with us? Reach out to us below or at Open Brand - NEAR Protocol.
: You can watch the recordings of the Brand Refresh Workshop HERE.
Here’s some highlights from the workshops this week:
GOAL OF WORKSHOP - Build on Authenticity, Community and Inspiration.
EMPATHY MAP (Pains/Wants of NEAR Personas)
FOUNDERS EMPATHY MAP:
DEVELOPER EMPATHY MAP:
COMMUNITY EMPATHY MAP:
SEGMENT DEEP DIVE (DAY IN LIFE OF REAL PEOPLE IN OUR ECOSYSTEM):
SEGMENT JOURNEY INTO NEAR:
Next Steps In Branding Process:
Interview community members: ie. ChloeTheDev, Nima, Nate, Davis
Output of our Research and Discovery
Propose Creative Exploration, Ideation
Website Experience Design wireframes start
Visual Exploration - first mood board from Agency
PR AGENCY CONFIRMED
We’re thrilled to report we have finalized the RFP process and have picked our PR agency – more forthcoming on this next week.
We’re happy to report SEO efforts are underway and we’ve pulled in an expert that works alongside companies like Gartner. The result of this effort will dramatically increase discoverability efforts across search + media channels + should have a lift with the content we share. We’re also focusing on improving our Twitter presence.
NEAR PICKED AS TOP 50 UNICORN
We’ve been working on this for a while and we’re thrilled to share that the 6th CV VC Top 50 Report released and features NEAR and our very own Mally Anderson, Head of Developer Content. The report is a must-read, as the valuation of the Crypto Valley Top 50 increased 680% to $254.9B from $37.5B (previous report) and Crypto Valley now counts 11 Unicorns – including NEAR!
Read it here: CV VC - Top 50 Report
We have added another event to our summer in addition to Consensus, Web3 Summit, hackathons, and more. We’re joining forces with Mintbase and will be showcasing NEAR and the power of NFTs at the upcoming Wilde Moehre Festival in Germany.
Also be sure not to miss the 10 Projects to Try & Invest In! OWC’s II Demo Day – which is fast approaching and unlike other private Demo Days, this one is open to the entire ecosystem. The Community, Investors and Builders are all welcome to join this 3 - Day Event! (4/12-4/14) RSVP HERE.
ICYMI - MARKETING DECK FROM MARKETING TOWN HALL
Missed the Marketing Overview at the latest Town Hall? Check out the presentation slides HERE.
We’re heads down preparing for the launch of the Rainbow Bridge on March 15th!
Thanks for your continued support,
The NEAR Foundation Marketing Team