Giva x she is near collaboration || onboarding fashion brands in the community into giva platform

Givanon · March 13, 2024, 2:34am

Budget: 1710 USD

Applicant: Onuoha Rhoda

Rhoda brings a unique blend of fashion industry experience and digital marketing expertise to Giva. With over 10 years in fashion, she has a deep understanding of the challenges faced by small and medium-sized brands. Having started by selling various fashion brands, she then launched her own clothing line, Givanon Collections, in 2015. This experience gives her firsthand knowledge of the complexities of building a fashion brand

In addition to her fashion background, Rhoda boasts over 5+ years of experience in the marketing industry. As a growth marketer, she possesses the skills to develop and execute effective marketing strategies to drive brand awareness and user acquisition for Giva.

PROBLEM STATEMENT

While major fashion houses like Gucci, Chanel, and Dior are embracing new technologies like NFTs and metaverse experiences, many smaller, local brands are getting left behind. This rapid digital transformation creates a barrier for these brands, limiting their customer reach and potential for collaboration. Without a presence in the virtual space, they risk falling victim to economic disruptions as the fashion industry keep evolving.

SOLUTION

Giva empowers Nigerian fashion brands to join the web3 revolution. It’s more like the Etsy of Nigeria but with a web3 twist. Our platform unlocks the potential of blockchain for fashion, reaching a global audience and generating new revenue streams through direct patronage from platforms, and also through NFTs and the metaverse. It’s Nigerian fashion, powered by the future.

Project Figma file: https://www.figma.com/file/UZNufqO96lBkOM5HyQGPyx/web3-ecomm?type=design&node-id=136%3A516&mode=design&t=2uBD9WZfC16Fasga-1

Key performance indicators:(product Roadmap)

Phase 1(April plan)

Finalize platform design and user interface.
Develop core functionalities for product listing and transactions.
Integrate with Near blockchain and payment processors.
Release the MVP
Signup 5 fashion brands for test the product
Gather feedback and iterate on core product features.
Build brand awareness through targeted campaigns and social media engagement.
Partner with Sheisnear Dao, other relevant communities, and influencers to develop educational content, AMAs, etc about web3, inclusivity, and scalability of e-commerce businesses.

Phase 2:

Release a limited version of the platform to a limited number of extra 15 users. (beta launch)
Gather feedback and iterate on product features.
Refine marketing and community outreach strategies.
Implement strategies to attract new users and encourage platform engagement.
Offer incentives for early adopters.
Host community AMAs and activities.

Phase 3

Continuously add new features and functionalities based on user feedback and market trends.
Explore integration with other web3 platforms and services.
Growth and expansion plan; We are looking to integrate NFT minting into our expansion plan
Expand into new markets and product categories
Advocate for the adoption of web3 technologies in the fashion industry

Key Metrics:

Active users: 20+ registered brands using the platform in the first 3 months after beta-launch, We will start by releasing the MVP( 5 active businesses)
Transactions: Total number of product purchases
Gross merchandise value (GMV): Total value of products sold
User engagement: Frequency of platform usage, social media interactions, and community participation.

New Metrics for NDC:

Account retention: We believe that we will have both returning customers and brands actively using the platform. Metrics should be calculated once the product is launched, but we are aiming to have 20+ active brands on the platform in the first 3 months after the beta launch.
Account acquisition: We are aiming to have 20+ new active wallets created in the 3 months after the beta- launch
Social engagement score: We will use the study cases to create a community of customers and brand owners on our social media platforms. Producing a good number of impressions and engagements.

EXPENSES

Web development: ($135)

Smart contract deployment: ($135)

Product design: ($80)

Product management; ($60)

marketing:$1000

Web development tool: $300

CORE TEAM ND THEIR PORTFOLIO