Brief Summary
- Strategic plan for 2022 developed with 10x growth in budget and 100x growth in impact
- We closed partnerships that will effectively get us 250K+ top of the funnel learners and 200+ universities by end of Q4
- Signed deal for a documentary with a potential viewership of 2M-10M
- Started work on building new programs as per the strategic plan like NCI, Ambassador program etc.
- Started working on upgrading existing Edu properties like NEAR Academy, NiM and sputnikdao.v2 integration etc. as per the strategic plan
Here are some quotes from the team
“This week I had a chance to compare my situation on the first month with the current version of me. I felt good because I realized I am learning.”
“Free certification is perceived as having no value in few universities of North America"
Results
Team
- Interviewed a number of candidates to expand the team’s marketing efforts across US education markets
- Signed a contract with a recruitment outreach agency for Sr. dev hiring
- Built the strategic plan and budget for NEAR EDU for the next 12 months
Funnel
- Met with local blockchain club to discuss NEAR Ambassadors pilot program
- More partnerships were developed and grants issued in the last 2 weeks than in the last 2 years.
- Met Dean at Florida State University responsible for approving all curriculum at all state secondary education schools in the state. Discussed piloting a NEAR blockchain Bootcamp on campus, partnering with the School of Entrepreneurship.
- Connected with two largest blockchains meet up groups in Tampa
- Started grant for proof of presence Dapp, POPSKL
Software
- NEAR Sighted workflow is way clearer than earlier
- New feature on stats.gallery: transaction history visualizer
- Created about 20+ prototype screens and relationships for NEAR university
- Connected bounty earning with the frontend of NiM
- The NimDAO wireframe is ready
Content
- Design of NEAR Ambassadors program kicked off
- Proofread a Rust+NEAR “Getting Started”-esque guide
- Started with concept notes for new courses like NCI and 1-day NCD as well as intro workshops for DeFi, NFT, FT and DAO
- Sketched 5/50 possible campaign ideas for top of the funnel audiences in North America
Challenges & Blockers
- Personal commitments
- Team growth
- Competing priorities
- Lot of meetings
Action items
Team
- Seek revised budget approval before Oct 1
- Launch recruiting process to find teachers and developer
- Onboard 2 design candidates and design a campaign
- Prepare the 3-month plan and budget based on the approved strategic plan
Funnel
- Design and deliver NCI experience to partners
- Close on remaining few partnerships for Q4
- Start partner onboarding process
Software
- NEAR Login on stats.gallery and NEAR Academy
- Kick-off NEAR Academy upgradation
- Creating a DAO account for NiM and ship NiMDaO
Content
- NEAR Ambassador program planning and collaterals
- Complete biz value slide deck for North America University outreach
- Recording a video series for documentation
- Complete partner onboarding Kit