Hello everyone
I’m the leader of Near Persian Guild.
Marketing council members…
@marketingdao-council @David_Near @Dacha @Klint @so608
I’m here to share the report of the last two months (Persian Community) with you.
Let’s see what happened in the last two months (May/June) and what will happen in the future.
Funding scheme: May/June
Let’s start with the most practical part of the community (Telegram):
We currently have more than 10,000 members in our Persian community, which has achieved an extraordinary activity rate of up to 15% in the last two months. According to the rules of marketing, we have gone beyond the normal levels and our goal is to improve this rate.
We sent about 130 posts (~30000 impressions) to the community, including Near Protocol news, Ecosystem , Events, Tutorials and general informations.
Trello report for Telegram
Next step: Review Instagram activities…
https://Instagram.com/Near_Persian
During this period, 14 posts were published, which aimed to show the strengths and collaborations of Near Protocol. In fact, due to the type of target audience of this platform, we intend to make topics more advanced and accessible on Instagram.
During this period, we reached the rate of more than 21,000 impressions and more than 8000 participating accounts. Statistics show that the audience of the ecosystem is increasing day by day.
Trello Report for Instagram
Next step: Review Blog activities…
Due to the inconsistency of Medium with Persian language, we migrated to our own blog with a lot of personalization capabilities.
In the first month of this blog, we published 16 important articles that covered all the key topics of Near Protocol / ecosystem.
Unexpectedly, the blog received strong support from the community and received more than 4,500 views in the first month.
By working hard on this blog and the right marketing activities, we will increase our audience to more than 20,000 per month, and this is our first goal and this growth will continue as expected. In this blog, we have provided options for users to contact us directly and tell us their opinions. This will definitely help us to create more appropriate features / contents.
Trello Report for Blog
Next step: Review Twitter activities…
https://twitter.com/Near_Persian
As our Twitter takes its first steps, it has received a lot of feedback / good statistics. We had new records during this period, including a 10-fold impression rate relative to the number of followers and overall page impressions.
According to our Twitter statistics, we recorded an impression rate of almost 7,000 and depending on the type of acceptance of this platform, we are expected to reach values even 20 times.
We had more than 100 tweets during this time, and this shows our focus on this platform and its positive activity.
Trello Report for Twitter
Next step: Review Discord activities…
At the time of presenting this report, we have more than 1,200 members in our discord and we are following many key topics on various servers. In this platform, we are more looking to organize the community in a more orderly way so that the user understands the project well.
Without exception, we published all the important updates, news and collaborations at the same time and carried out the knowledge transfer process in the fastest possible way.
Trello Report for Discord
Next step: Review Reddit activities…
https://www.reddit.com/u/NEARprotocol_persian
We are aware of Reddit’s potential, and after in-team consultation, it was decided to resume content creation within Reddit and work on the growth of this community, which will help us get more feedback.
We have published 72 posts on this page during this time and we have seen that we get better feedback with more activity.
This platform is one of our priorities and much better news will be published soon.
Trello Report for Reddit
Conclusion…
We created over 300 content and achieved a rate of approximately 90,000 impressions / feedback.
Platforms:
Telegram, Instagram, Blog, Twitter, Discord, Reddit
We are also considering creating YouTube contents in the coming days…
In our minds, quality always takes precedence over quantity and in this regard, we have always been managing the community, helping, educating, creating content and attracting new users. Our goal has always been the growth of the NEAR Protocol and we are working hard to achieve this.
Budget allocation (May/June):
Telegram/Discord + 24h Support + Content creators (5 moderators) (May/June) : 2400$
Instagram activitis + Content creators (May/June) : 800$
Blog: Content creators + translators (16 articles) (May/June) : 1400$
Twitter: Content creators + promotions (May/June) : 400$
Reddit: Content creators + moderators (May/June): 200$
We have coordinated with several Persian sources to create videos based on Near goals and publish them on their own platforms.
YouTube (KOLs) : 1400$
Marketing budget (Events, Challenges, KOLs, AMA etc.)for all Persian social pages + the cost of facilities and advertisements of the Persian YouTube channel.
Marketing budget: 1800$