[Approved] Radio One NFT Membership Program - Powered By Creatives DAO from NEAR Protocol

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Radio One NFT Membership Program - Powered By Creatives DAO from NEAR Protocol

2 month long program via On Air channels, Digital promotion and IRL activations in Pune, India

1st August to 31st Sep

Vision

Commence Radio One NFT membership program to

  • Onboard new members and nurture them monthly via privileged memberships offerings
  • Showcase Creatives DAO communities and enable grassroots movement via activations in colleges, creative institutions and tech colleges.

Objective

The overarching objective is to establish a Nationwide Radio One NFT program, progressively expanding to more cities, where Radio One event NFT artwork is airdropped to its members.

This will be achieved by creating a successful local campaign in Pune, serving as a prototype and testing it for a quarter, and subsequently applying the same activation strategies across four major cities in India to implement the ticket artwork airdrop for Radio One events.

The Radio One NFT membership Program will benefit Creatives DAO from NEAR and Radio One audience in various ways

Creatives DAO from NEAR Protocol

  1. Onchain
  • Ongoing wallet activations
  • On-chain transactions of all NFTs minted
  • On-chain transaction of all NFTs airdropped
  1. Brand recognition for NEAR and Creatives DAO
  • IRL education about how creatives can build on NEAR
  • Boosted Digital Posts to 98k Followers on Facebook
  • On Air interviews and adverts

Radio One Listeners

  • Exclusive invites to various Radio One events
  • Discounted pricing for holding NFTs
  • Contest to win various VIP passes
  • Memorabilia as an NFT of the event they attended
  • Access to pre booked Radio One Studio Tour

Executive Summary

The Radio One NFT Membership Program aims to create a successful local campaign in Pune and expand activation strategies to 22 major cities in India.

We will use on-air & digital promotions and content creation.

It will onboard new members, nurture them month on month through privileged memberships, along with educating the members about the Creatives DAO and Near Protocol.

The goal is to eventually establish a Nationwide Radio One NFT program, airdropping event artwork to members.

Deliverables include onboarding 1000+ members, college events, a daily web3 show, radio ads, boosted podcasts, and airdropping Studio Tour NFTs.

The program benefits NEAR and Creatives DAO by expanding communities and increasing brand awareness.

The roadmap includes the launch of the Web3 Hour, strategic advertising, boosted posts, wallet adoption, podcasts and. The collaboration offers one-time funding and potential for future national campaigns.

Deliverables

  • On boarding 1000+ community members as a part of Radio One NFT membership program
  • 4 College Events
  • Daily 1 hour web3 show in prom time hours with ads and call to action to join the community.
  • 10 ads per day - 300 ads per month
  • Boosted 8 podcasts with Creatives DAO And NEAR branding
  • Radio One Studio tour NFTs to be airdropped with all new members
  • Boosted post 2-4 posts weekly to an audience of 98k Facebook

Radio One Web3 Hour

  • On Air

  • Web3 Hour where we discuss web3 and its use cases, DAOs, NFT and Near ecosystem.

  • 4 bite sized on air content links per hour talking about Radio One NFT membership and it’s benefits for listeners

  • Daily 10 Radio ads - About 300 ads per month

  • We will direct people to link to sign up for Radio One NFT Membership

  • Digital Engagement

  • 2 posts per week related to the topics discussed on air

  • 8 Podcasts talking in depth about NEAR, Creatives DAO and NDC

  • Boosted post for highest reach

  • Near.Social and Telegram channel funnels for converting traffic to subscribers and channel members

Confirmed Expert Interviews:

  • Arpit Sharma - SE Asia Managing Director Near Foundation

  • Jeff - NearHub / Tamago Cofounder

  • Wiswindo - Svara DAO and BEAT DAO council

  • Vandal - DAO Records Founder. Crib Creative accelerator Champion

  • Illuminifti - GWG member. ASAC Co - Founder

  • Frado - FraDAO Council

  • Chloe - Marmaj Council, GWG OG SBT Council

Real Life activations and engagement

  • IRL event with Symbiosis Institute of design
  • IRL event with MIT College of management and Media
  • IRL event with VIT (VishnuKarma Institute of Technology)
  • IRL event with Arena Multimedia Institute
  • Focus on community aspect and web3 learning by needing a part of Radio One NFT membership
  • Demonstrate use cases for Creatives to join NEAR and Creatives DAO
  • Open 500+ Wallets with IAH verification on ground

Programming and activations Roadmap

Month 1

  • Week 1 - Basics of web3 and how it benefits users (Creating Hype about web3)

  • Week 2 - NEAR blockchain and Creatives DAO (Talking how exactly they can join the community and how Creatives DAO can supercharge their web3 growth)

  • Week 3 - BOS and how it helps you create web3 enabled web2 sites and applications (How to build products and services on the simplest web3 platform)

  • Week 4 - Communities of Creatives DAO and how you can join NEAR as a Creative.

Month 2

We will focus on on-ground activations and onboarding creatives from the most famous colleges in Pune.

Event Flow for all colleges

  • Introduction to Creatives DAO and why they should join the movement
  • Introduction to NEAR Creatives Toolkit - Nearhub, Mintbase, Tamago, Astro DAO
  • Wallet Creation and IAH activation
  • Onboarding to Creatives DAO Telegram
  • Radio One NFTs airdrop - Introduce Radio One NFTs that make holders eligible for a Radio One Studio tour and an opportunity to be on-air. The studio tour will help educate people further about Creatives DAO and NEAR as a tech.

Week 5 - College Event : Symbiosis Institute of Design - One of India’s India’s Top 10 design school

Week 6 - College Event - MIT College of management and Media

Week 7 - College Event - VIT (VishnuKarma Institute of Technology)

Week 8 - College Event - Arena Multimedia Institute

Note - Dates might be subject to change as per availability of most students and we might have 2 events in the same week if the management requests.

Why Radio One

Radio One is a dynamic and multicultural radio station with a staggering listener base of over 1.5 million dedicated users tuning in daily per city.

Radio one which is a part of Hindustan Times Media Group has a network of over 22 radio stations in over 15 biggest cities in India.

Our programming spans a wide range of genres, from music to news, talk shows to entertainment.

Our content curation and music primarily attracts audiences from 19 to 45 years old.

Some of the Content that got nationwide attention

  1. Swatantra - Awarded Most unique financial education program in the country.

https://www.utimf.com/static/annualreport-april2021/conviction-to-improve-investor-education.html

  1. Padhenge toh Badhenge (If you learn, you will grow) - Campaign aims at raising books from our listeners which will be donated to over

https://www.instagram.com/p/Cuyyoa_IchV/?igshid=MzRlODBiNWFlZA==

  1. Have a heart - Creating awareness about marginalized communities and issues we face in India LGBTQ, Women empowerment, Educating underprivileged communities and many more social issues that helped garner awareness

We have also conducted some of the biggest on ground events in Pune with India’s most famous celebrities and performers like Ranveer Singh, Alia Bhatt, Boman Irani, Kailash Kher, Benny Dayal, Piyush Mishra, Papon to name a few.

Team

RJ Tarun: Over 15 years of experience as a Radio Host. Host of the popular morning show on Radio One called Good Morning Pune. Tarun also hosts a one of its kind Indie music show called “indie Hour” that airs in stations across the country.

RJ Meenal: Over 20 years of Radio experience. Hosts the evening show at Radio One called “Total Dhamaal”. Meenal also hosts an international show with Radio Huns, Ottawa.

RJ Anukriti: Young and vivacious Radio Host of a show called Pune Cafe. Anukriti has an experience of over 4 years with Radio.

Aayush Parwani: Programming Head at Radio One who has an experience of over 12 years in Radio and Media. Aayush is also a seasoned podcaster and Voice Over Artist.

Shrikant Iyer: Audio Engineer and Production head at Radio One. A Radio, media and live events professional with more than 15 years of experience. He creates radio ads, and ensures all content is delivered in broadcasting quality standards.

Gaurav Kawali - Marketing and Events head. 12+ years of media experience

Vikram Deshpande - Station Director. Over 25+ years of broadcasting and media experience with extensive national media network connections and affiliations.

Apart from this Radio One has Sales, marketing, tech, admin, events and HR teams of skilled professionals that are champions of their fields.

Radio One has successfully conducted following On Air and On Ground Activities -

  • Official Radio Partners of the most popular cricket team in India, Mumbai Indians.

  • Get Some Sun with Ranveer Singh, one of the biggest names in Bollywood. This is India’s biggest travel show on Radio.

  • Live shows with artists like Papon, Kailash Kher, Benny Dayal and many more.

  • Weekly interviews with the biggest celebrities from Bollywood, Sports, tech and Business.

Budget:

Radio one on-air content programming and digital promotion - 3.5k /month x 2 months = 7k

On Ground Events - 1000 /event x 4 events = 4K

  • Production cost - 400

  • 3 event staff members for 100 /person = 300 for 3 people

  • Logistics - 100

  • Merchandise - 200

Wallet activation cost with 1 NEAR for 1k wallets = 1.5 to 1.7K depending on NEAR value

All this comes up to be at a little over 13k. However we have negotiated the cost at 10k

Total request number: $10000

DAO on-chain address (target wallet): rjtarun.near

3 Likes
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Please, can you breakdown your request? Thank you

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Hi @Bakaka , Thank you for pointing that out. I have added the break-down in the proposal.

4

Some questions, suggestions, and concerns:

Facebook with 1.5+ million followers and less than 10-25 likes or comments looks suspicious to me and is a red flag, but you can prove me wrong.

Your target audience and contents are neither web3 nor crypto-related, and I am concerned about wasting funds on the wrong audience.

Any growth or previous user expression rate sample for your Radio One on-air related blockchain or crypto?

3.5K is too much, but you can convince the community on how to utilize this 3.5K to drive growth.

What does production cost mean in your on-the-ground event (IRL)? Is not this a university event with full access to all necessary facilities?

What is the connection between iTeach School and Radio One on Instagram?

The wallet activation cost is high 0.6 NEAR is sufficient to activate the Near wallet and set up all necessary settings for a new user.
Are you also onboard these 1K wallets for i-am-human?

Finally, I don’t have any problem with your contents not being web3-related, but i would like to experiment first for like a month and focus on either the university events or social media campaigns before requesting this huge amount, if the council decides to fund you despite my comments and concerns, that’s fine. Quality is better than quantity, and am not in a position to reject or approve your proposal, just as a community contributor gives his thoughts.

Thank you

1 Like
5

Hi Bakaka,

Thanks for highlighting your concerns. I’ll try and address them to the best of my understanding.

Facebook with 1.5+ million followers and less than 10-25 likes or comments looks suspicious to me and is a red flag, but you can prove me wrong.

Facebook post engagement is only high when we boost the content as I’m sure you know that Facebook algo requires money for outreach.
We share all our activities but they aren’t boosted until client requires it to get digital outreach
If you check the Swatantra post above, it reached over 7.5k Likes as it was boosted for reach amongst many others based on the budget.

All posts in the proposal are going to be boosted to the TG as we want the highest outreach of a younger audience that has a cross of tech and creative activity to get high engagement.

Your target audience and contents are neither web3 nor crypto-related, and I am concerned about wasting funds on the wrong audience.

Pune is in the top 5 cities of crypto adoption in India and we are a national radio station with our distribution networks well established to ensure we get reach to whichever area of society we want to spread education and awareness to.

Data from studies
45% of crypto users are in between the ages of 18-25 - hence we are aiming at colleges to ensure highest adoption of an eager audience.

34% is from age 26 -35. Outreached by our content which is played at prime time hours and boosted posts.

We want to foster a Radio one web3 community by leveraging the current interest in web3 of the citizens.
Which is why we are doing the NFT membership program. This will not only help us with mere wallets activations but will help us nurture a community of enthusiasts.

We will provide them privileged event tickets, studio tour, education meet-ups about NEAR without making it all about web3 but keeping it more on how it helps them utilize an NFT and be a part of the community.

Any growth or previous user expression rate sample for your Radio One on-air related blockchain or crypto?

No other radio station in the country has done a show about web3 education and we want to leverage this to establish a “first of its kind show”, helping us attract an already eager audience by leveraging our brand authority via on air / digtal content, and our ground activations.

In a similar category we had a campaign that received a national award for best on air content for financial education - Swatantra where we rallied over 100 Financial experts nationally in educating masses about personal finance.
Activity ran for over 6 months and was a huge success and we received extremely positive reviews from our clients and audience.

3.5K is too much, but you can convince the community on how to utilize this 3.5K to drive growth.

That price includes not only airtime but creation of ads and production costs, creation of content that will be spoken on air, digital promotion, 8 boosted podcasts on our Facebook page combined for an outreach to over a million listeners with 300 ads per month.
The costing comes to way more but we want to begin the initiative locally and with proven success take it nationally hence we have adjusted to the budget capacity of Creatives DAO partnership program.

What does production cost mean in your on-the-ground event (IRL)? Is not this a university event with full access to all necessary facilities?

There are various costs mentioned in the breakdown. But as I’m sure you know, for an IAH campaign, there will be event associates needed who can generate links, assist a huge number of students and ensure that the process is in order, pamphlet distraction with scan code to join our community, photographer/videographer, decor cost to name a few.
We want to ensure the event lives up to our brand standards to create the impact and build credibility and not make it look something small.

What is the connection between iTeach School and Radio One on Instagram?

It’s a campaign that is aiming at educating underprivileged children and providing them free books. It’s a social cause we took up and we have been getting a lot of positive feedback.

The wallet activation cost is high 0.6 NEAR is sufficient to activate the Near wallet and set up all necessary settings for a new user.
Are you also onboard these 1K wallets for i-am-human?

I believe that 1N given to all accounts is fine as we want to allow people to experiment and learn more about NEAR. We will be nurturing them further in the future and we want to give them some buffer. Anyway they get a reduced amount when we generate a link via Keypom.
Yes, we have kept IAH as a part of the onboarding process itself to ensure transparency.

Finally, I don’t have any problem with your contents not being web3-related, but I would like to experiment first for like a month and focus on either the university events or social media campaigns before requesting this huge amount, if the council decides to fund you despite my comments and concerns, that’s fine. Quality is better than quantity, and am not in a position to reject or approve your proposal, just as a community contributor gives his thoughts.

As a community member I understand your concerns and underlying anxieties.

We wouldn’t have created a proposal with deliverables that were out of our control and influence.

Just as we have done for thousands of events and activations in the past 15 years of our existence, we are certain we will bring this to fruition with more than we have already offered in the proposal.

Thank you

1 Like
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The partnership proposal was granted approval on July 21st within the funding vertical of CreativesDAO, delineating the following details:

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To receive a grant, please follow the steps outlined in the guide below: Guide - Creatives Constellation Funding Guidelines.