2 month long program via On Air channels, Digital promotion and IRL activations in Pune, India
Commence Radio One NFT membership program to
- Onboard new members and nurture them monthly via privileged memberships offerings
- Showcase Creatives DAO communities and enable grassroots movement via activations in colleges, creative institutions and tech colleges.
The overarching objective is to establish a Nationwide Radio One NFT program, progressively expanding to more cities, where Radio One event NFT artwork is airdropped to its members.
This will be achieved by creating a successful local campaign in Pune, serving as a prototype and testing it for a quarter, and subsequently applying the same activation strategies across four major cities in India to implement the ticket artwork airdrop for Radio One events.
The Radio One NFT membership Program will benefit Creatives DAO from NEAR and Radio One audience in various ways
Creatives DAO from NEAR Protocol
- Ongoing wallet activations
- On-chain transactions of all NFTs minted
- On-chain transaction of all NFTs airdropped
- Brand recognition for NEAR and Creatives DAO
- IRL education about how creatives can build on NEAR
- Boosted Digital Posts to 98k Followers on Facebook
- On Air interviews and adverts
Radio One Listeners
- Exclusive invites to various Radio One events
- Discounted pricing for holding NFTs
- Contest to win various VIP passes
- Memorabilia as an NFT of the event they attended
- Access to pre booked Radio One Studio Tour
The Radio One NFT Membership Program aims to create a successful local campaign in Pune and expand activation strategies to 22 major cities in India.
We will use on-air & digital promotions and content creation.
It will onboard new members, nurture them month on month through privileged memberships, along with educating the members about the Creatives DAO and Near Protocol.
The goal is to eventually establish a Nationwide Radio One NFT program, airdropping event artwork to members.
Deliverables include onboarding 1000+ members, college events, a daily web3 show, radio ads, boosted podcasts, and airdropping Studio Tour NFTs.
The program benefits NEAR and Creatives DAO by expanding communities and increasing brand awareness.
The roadmap includes the launch of the Web3 Hour, strategic advertising, boosted posts, wallet adoption, podcasts and. The collaboration offers one-time funding and potential for future national campaigns.
- On boarding 1000+ community members as a part of Radio One NFT membership program
- 4 College Events
- Daily 1 hour web3 show in prom time hours with ads and call to action to join the community.
- 10 ads per day - 300 ads per month
- Boosted 8 podcasts with Creatives DAO And NEAR branding
- Radio One Studio tour NFTs to be airdropped with all new members
- Boosted post 2-4 posts weekly to an audience of 98k Facebook
Web3 Hour where we discuss web3 and its use cases, DAOs, NFT and Near ecosystem.
4 bite sized on air content links per hour talking about Radio One NFT membership and it’s benefits for listeners
Daily 10 Radio ads - About 300 ads per month
We will direct people to link to sign up for Radio One NFT Membership
2 posts per week related to the topics discussed on air
8 Podcasts talking in depth about NEAR, Creatives DAO and NDC
Boosted post for highest reach
Near.Social and Telegram channel funnels for converting traffic to subscribers and channel members
Confirmed Expert Interviews:
Arpit Sharma - SE Asia Managing Director Near Foundation
Jeff - NearHub / Tamago Cofounder
Wiswindo - Svara DAO and BEAT DAO council
Vandal - DAO Records Founder. Crib Creative accelerator Champion
Illuminifti - GWG member. ASAC Co - Founder
Frado - FraDAO Council
Chloe - Marmaj Council, GWG OG SBT Council
- IRL event with Symbiosis Institute of design
- IRL event with MIT College of management and Media
- IRL event with VIT (VishnuKarma Institute of Technology)
- IRL event with Arena Multimedia Institute
- Focus on community aspect and web3 learning by needing a part of Radio One NFT membership
- Demonstrate use cases for Creatives to join NEAR and Creatives DAO
- Open 500+ Wallets with IAH verification on ground
Week 1 - Basics of web3 and how it benefits users (Creating Hype about web3)
Week 2 - NEAR blockchain and Creatives DAO (Talking how exactly they can join the community and how Creatives DAO can supercharge their web3 growth)
Week 3 - BOS and how it helps you create web3 enabled web2 sites and applications (How to build products and services on the simplest web3 platform)
Week 4 - Communities of Creatives DAO and how you can join NEAR as a Creative.
We will focus on on-ground activations and onboarding creatives from the most famous colleges in Pune.
Event Flow for all colleges
- Introduction to Creatives DAO and why they should join the movement
- Introduction to NEAR Creatives Toolkit - Nearhub, Mintbase, Tamago, Astro DAO
- Wallet Creation and IAH activation
- Onboarding to Creatives DAO Telegram
- Radio One NFTs airdrop - Introduce Radio One NFTs that make holders eligible for a Radio One Studio tour and an opportunity to be on-air. The studio tour will help educate people further about Creatives DAO and NEAR as a tech.
Week 5 - College Event : Symbiosis Institute of Design - One of India’s India’s Top 10 design school
Week 6 - College Event - MIT College of management and Media
Week 7 - College Event - VIT (VishnuKarma Institute of Technology)
Week 8 - College Event - Arena Multimedia Institute
Note - Dates might be subject to change as per availability of most students and we might have 2 events in the same week if the management requests.
Radio One is a dynamic and multicultural radio station with a staggering listener base of over 1.5 million dedicated users tuning in daily per city.
Radio one which is a part of Hindustan Times Media Group has a network of over 22 radio stations in over 15 biggest cities in India.
Our programming spans a wide range of genres, from music to news, talk shows to entertainment.
Our content curation and music primarily attracts audiences from 19 to 45 years old.
Some of the Content that got nationwide attention
- Swatantra - Awarded Most unique financial education program in the country.
- Padhenge toh Badhenge (If you learn, you will grow) - Campaign aims at raising books from our listeners which will be donated to over
- Have a heart - Creating awareness about marginalized communities and issues we face in India LGBTQ, Women empowerment, Educating underprivileged communities and many more social issues that helped garner awareness
We have also conducted some of the biggest on ground events in Pune with India’s most famous celebrities and performers like Ranveer Singh, Alia Bhatt, Boman Irani, Kailash Kher, Benny Dayal, Piyush Mishra, Papon to name a few.
RJ Tarun: Over 15 years of experience as a Radio Host. Host of the popular morning show on Radio One called Good Morning Pune. Tarun also hosts a one of its kind Indie music show called “indie Hour” that airs in stations across the country.
RJ Meenal: Over 20 years of Radio experience. Hosts the evening show at Radio One called “Total Dhamaal”. Meenal also hosts an international show with Radio Huns, Ottawa.
RJ Anukriti: Young and vivacious Radio Host of a show called Pune Cafe. Anukriti has an experience of over 4 years with Radio.
Aayush Parwani: Programming Head at Radio One who has an experience of over 12 years in Radio and Media. Aayush is also a seasoned podcaster and Voice Over Artist.
Shrikant Iyer: Audio Engineer and Production head at Radio One. A Radio, media and live events professional with more than 15 years of experience. He creates radio ads, and ensures all content is delivered in broadcasting quality standards.
Gaurav Kawali - Marketing and Events head. 12+ years of media experience
Vikram Deshpande - Station Director. Over 25+ years of broadcasting and media experience with extensive national media network connections and affiliations.
Apart from this Radio One has Sales, marketing, tech, admin, events and HR teams of skilled professionals that are champions of their fields.
Radio One has successfully conducted following On Air and On Ground Activities -
Official Radio Partners of the most popular cricket team in India, Mumbai Indians.
Get Some Sun with Ranveer Singh, one of the biggest names in Bollywood. This is India’s biggest travel show on Radio.
Live shows with artists like Papon, Kailash Kher, Benny Dayal and many more.
Weekly interviews with the biggest celebrities from Bollywood, Sports, tech and Business.
Radio one on-air content programming and digital promotion - 3.5k /month x 2 months = 7k
On Ground Events - 1000 /event x 4 events = 4K
Production cost - 400
3 event staff members for 100 /person = 300 for 3 people
Logistics - 100
Merchandise - 200
Wallet activation cost with 1 NEAR for 1k wallets = 1.5 to 1.7K depending on NEAR value
All this comes up to be at a little over 13k. However we have negotiated the cost at 10k
Total request number: $10000
DAO on-chain address (target wallet): rjtarun.near