[APPROVED] NEAR at NIGHT Twitter Spaces - Monthly Funding Request September 23'

Marketing DAO Marketing DAO
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https://app.astrodao.com/dao/marketing.sputnik-dao.near/proposals/marketing.sputnik-dao.near-854

[Proposal] NEAR at NIGHT Twitter Spaces - Monthly Funding Request September 23’

Section 1 - Project Information

  • NEAR at Night

  • Near at Night - Monthly Funding Request (September)

  • Established 08/21/22

Section 2. Previous Funding

Section 3. Project URLs

  • https://twitter.com/NEAR_at_NIGHT

  • NEAR at NIGHT targets all regions and countries with a varied time frame M -T 3pm EDT, & W -Th 10pm EDT allowing for more opportunity for viewers from other timezones to participate.

Section 4. Applicant Information

Section 5. Team Members

Hosts: David Leer, Brandon Cantu

Co-Host: Zach Harmon

Research: Şenay Akdemir Bükrek

Social Links:

Trove Labs Projects - Twitter Links:

David Leer - Host & Coordination

David is the Co-Founder of Trove Labs; developer of NEAR native projects Jump DeFi & NEKO.

David began investing into crypto seriously in 2020; learning how to utilize DeFi to reach financial freedom. David started making crypto content in 2021 to teach others about DeFi and NFTs.

David was a first mover in many alt-layer 1 ecosystems before discovering NEAR in December 2021. At that time, David realized NEAR Protocol is special and he decided to devote his life to building in the ecosystem. David transitioned from a career in engineering to focus on Jump DeFi, NEKO, and the growth of the NEAR Protocol ecosystem full time. David is a passionate leader who works hard to empower people within the NEAR Protocol community.

As host of NEAR at NIGHT, David is responsible for maintaining engaging conversation through the duration of the Twitter Spaces. David moderates the conversation to ensure all speakers feel safe to speak their mind. Additionally, David participates in daily research for the NEAR at NIGHT agenda and coordinates with Şenay to schedule project Founders to attend as speakers.

Brandon Cantu - Host & Coordination

Brandon is a former Laboratory Manager with extensive experience in managing project teams and developing business operations. As Co-Founder of Trove labs, he lives out his passion for web 3.0 by overseeing the product development of Jump DeFi, Good Fortune Felines, & other projects from throughout the crypto ecosystem. He leads projects & communities at a high level.

As Co-Host of NEAR at NIGHT, Brandon helps lead conversation and organizes AMAs with other Near ecosystem projects and teams.

Zach Harmon - Social Media Manager/Co-Host

Zach Harmon has been in the crypto space as a participant/consumer for over 3 years. In January 2022 he transitioned to a more active role building in the crypto community; specifically on NEAR Protocol. Zach has a degree in Education and a passion for helping people learn. The crypto space can be extremely difficult for newcomers, Zach and his partners are working to make the transition from web2 to web3 easier. Zach has worked with NEARNFTDAO, and he is a core member of WGMI Solutions Team working with various projects on Web3, as well as a core team member of The Murder Mystery Collective.

As Co-Host of NEAR at NIGHT, Zach helps lead conversation and build out the daily Spaces agenda. Zach is also the main moderator during NEAR at NIGHT. He makes sure speakers requests are accepted quickly, he pins important links during different points of discussion and mutes/removes any speakers that are being disrespectful to others.

Şenay Akdemir Bükrek - Research & Coordination

Şenay has been a full time crypto degen since 2020. She enjoys playing around on testnet betas, following early products, supporting builders and being a dedicated member of NFT communities. Şenay is a major contributor to NEAR native projects, working as Community Manager for the Mr. Brown Project and is a part of the NDC as a core contributor for the NFT Work. Şenay is committed to the women in crypto movement and LGBTI+s adaptation to crypto.

Şenay has a background in Labor Economics and Industry Relations. She has worked in different sectors of administrative duties including Personal Assistant, Executive Assistant, Logistics, Governance, Project Management, HR and Residence Planning for more than 15 years. She is passionate about giving back to society by participating in multiple NGOs including Purple Roof Women’s Shelter, Greenpeace and Doğa Derneği(Nature Organization).

Şenay is supporting NEAR at NIGHT with research and coordination. She helps assemble the daily agenda by finding important news and events happening in crypto and the NEAR ecosystem. Şenay reaches out to Founders of NEAR native projects to schedule them as a speaker during NEAR at NIGHT.

Section 6. Experience

What related qualifications, experience or track record does your team bring to this initiative?

  • Short Summary of Your Professional Experience (Refer to team experience)

  • Trove labs has developed the following Near ecosystem projects: Jump DeFi, Neko, Near at Night and has been involved/worked with with many other projects in the ecosystem. Brandon, David, and Monza are all Near ecosystem founders and Senay is a core contributor for the NFT workgroup.

Relevant Works:

Jump DeFi

Neko

Trove Labs

NDC

Murder Mystery Collective

NEAR at Night

Relevant Data Points Showing Competencies:

Trove labs has been able to scale N@N to 1686 followers with over 7 months of continued support. We have also been able to market/build the Jump DeFi and Neko communities to 29,000 & 26,000 followers (on twitter alone) respectively. During (July), we had ~14k impressions and ~195 views per space. With dedicated builders from multiple projects within the ecosystem and NDC, we have the necessary skill sets and relationships needed to build a consistent social media presence for Near protocol through NEAR at Night.

Section 7. Project Goals

Project Description:

NEAR at NIGHT Twitter Spaces is a safe space for people to speak their mind about issues they see in the NEAR ecosystem. Founders provide updates on approaching milestones for their respective projects. The community receives information on how to participate in community-led marketing efforts. Near at Night creates its schedule and agenda from open communication with the NEAR ecosystem, while we tend to focus on upcoming projects and project updates, anyone can request to speak on N@N.

NEAR at NIGHT has scaled its own Twitter account into a popular platform; enabling more people to take on host roles as we grow to accommodate multiple time zones. Also, we have diversified the timing of certain NEAR at NIGHT Twitter Spaces to ensure any NEAR Project can be a guest regardless of their geographic location, with spaces Mon-Tues @ 3pm EST & Wed-Thurs @ 10pm EST.

For this proposal, we are asking for an additional month of funding. Our efforts at Near at Night have continued to draw a regular audience as well as highlight many of the projects still building on NEAR protocol. Twitter blue has helped to create a marked increase in our visibility.

We have also been using our platform to promote and discuss important events within the NDC on a weekly basis. On July 7th, we had over 26,000 impressions for our spaces showing a continuous significant impact from our efforts.

For our last proposal we ran the NDC election series where we covered multiple parts of the NDC.

For September, we will continue to promote/cover the NDC while resuming our coverage of Near ecosystem projects, especially those active during NEAR APAC. Our proposal aligns with the current marketing DAO guidelines for September by:

  • Encouraging on-chain transactions for the NDC election (votes, engagement etc.)
  • Educating users about NDC, BOS and other active projects via AMA spaces. (Metrics measured via impressions and views per space)
  • Encouraging developers to build on NEAR by providing spotlight and encouraging users to interact/engage with what they are developing

What Problem Are You Aiming to Solve?

NEAR Protocol needs a stronger marketing presence in order to achieve its goal of onboarding 1 billion users. A consistent community presence on Twitter is extremely important for onboarding new users and strengthening existing projects and teams within NEAR protocol. Regular Twitter Spaces shows act as a primary source of information and community interaction for many people in Web3 and in the NEAR community. We are proud to continue providing this much needed presence for the NEAR ecosystem via the Near at Night platform which has continued to gain momentum since our first proposal.

How Does This Project Help Solve the Problems You’ve Listed?

Since the initial NEAR at NIGHT spaces in August, Near at Night has been providing an inclusive platform for all Near ecosystem projects and their communities for a total of 8 months! On (05/03/23), we submitted our latest report that outlines the current month of NEAR at NIGHT Twitter Spaces in progress.

NEAR at NIGHT has served as a platform for Founders and team members of NEAR native projects to showcase what they are building and discuss upcoming roadmap milestones. Additionally, we covered the latest updates and news from all facets of the NEAR ecosystem. NEAR at NIGHT is a node for the NEAR community to stay up to date and involved with the NEAR ecosystem. Also, Near at Night provides a platform which generates significant impressions and views for projects that need a boost in engagement

Professionally structured Twitter Spaces for the NEAR community, by the NEAR community, is one of the highest impact community-led marketing activities that exists at this time.

NEAR at Night Goals:

  • Consistently grow out the N@N audience & impact

  • Regularly host AMAs with ecosystem projects to spotlight important NEAR teams.

  • Highlight NEAR ecosystem News/updates

  • Maintain KPIs and impressions for N@N content & Marketing DAO directives.

Section 8. Project Deliverables

N@N will deliver 16 twitter Spaces AMAs for the month of august with a mix of guests from the NEAR ecosystem focusing on the BOS and the NDC.

With Important NDC elections, NEAR APAC coming up, and the NEAR foundations recent focus on grassroots projects, N@N will continue to play a significant role for adoption to the Near ecosystem in the coming months. See report

NEAR @ NIGHT AMAs are distributed on twitter via our N@N account on twitter https://twitter.com/NEAR_at_NIGHT

The N@N twitter profile posts multiple announcements and reminders per AMA each month, ~50 posts per month minimum.

AMAs and interviews are formatted to allow each project time (~1 hour) to highlight what they are building and to address the audience and answer questions. AMAs are announced 48 hours in advance, with a general agenda being created with the attending project. N@N is open to any project seeking to participate in an AMA and often takes feedback & polls from the community to select projects for upcoming AMAs.

Section 9. Budget

We are requesting funding for 1 month (4 weeks, Mon-Tues @3pm EST, Wed-Thurs @10pm EST) of NEAR at NIGHT Twitter Spaces from the date (In May) we receive funding. Total of 16 QTY NEAR at NIGHT Twitter Spaces.

Content > Podcast/Twitter Spaces > Educational = $258 (~120.56 NEAR) per Spaces session = $4128 (~2268.13 NEAR) per month (16 spaces) + Twitter Blue @ $8 per month

$4136 (~ 2537.5 NEAR) per month

16 QTY NEAR at NIGHT Twitter Spaces per month at a total cost of $4136 (~ 2537.5 NEAR)

$258.50 (~158.6 NEAR) per Spaces session

See below breakdown of costs including 1 host, 2 co-hosts and 1 researcher

Breakdown of David Leer time:

  • Research / Create Agenda: 1 hour per day

  • Coordination: 30 minutes per day

  • Host Spaces: 1 hour per day

Breakdown of Brandon Cantu time:

  • Research / Create Agenda: 1 hour per day

  • Coordination: 30 minutes per day

  • Co-Host Spaces: 1 hour per day

Breakdown of Zach Harmon time:

  • Manage N@N Social Platform: 30 min per day

  • Co-Host Spaces: 1 hour per day

Breakdown of Şenay Akdemir Bükrek time:

  • Research / Create Agenda: 1 hour per day

  • Coordination: 1 hour per day

Start date of the proposal will be as soon as we are approved.

@marketingdao-council

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Thank you for your proposal and your outstanding work.

Few questions:

How do your activities drive builders and developers?

What mechanisms will your team use to track and report onboarded users, engagement, transactions?

Can you review these and explain also,

How your activities help in advances our September KPIs

How you will measure/report on those KPIs? How do you track audience growth, onboarding, etc apart from impressions and likes ?

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Thank you for your recognition @Bakaka!

Our activities drive builders and developers by giving them a spotlight to showcase their project/product. N@N as a platform helps support builders by allowing them to reach their target audiences. We also engage in discussions with project teams that provide much needed services/infrastructure to other projects and developers.

Our team tracks all engagement with Near at Night through twitter, including impressions, views, etc per episode. In an effort to increase engagement on chain transactions, we are planning to implement shard dog links during our spaces to facilitate NFT drops and giveaways (If the @marketingdao-council allows us to conduct giveaways again)

Our activities help advance the MDAO KPIs, since we always invite new and existing projects for AMAs, and we will continue to promote the NDC elections and BOS platform.

The best way for us going forward is to implement a sharddog link every space to facilitate a NEAR giveaway that would allow us to precisely see if we are reaching new users and onboarding wallets. In order to participate in the giveaway they must click the link, which would allow any users without a NEAR wallet to create on easily.

We would love your feedback on the shardog link implementation with our AMAs, we believe this will address your feedback!

Thank you again @Bakaka

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Thank you for your reply.

I think you can use ShardDog to do some drops, it will not be a necessary giveaway.

For example, after each space, you could have a N@N NFT edition for your followers with an expiration time or limited edition. Before qualifying for your giveaway, one must claim all of the drops, you can drop the link a few minutes before closing the space or something like that.

Happy to support your proposal.

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Hi @TroveLabs Thanks for the proposal – adding on to your comments to @Bakaka I agree that including ShardDog in your format is a good experiment. I generally am not in support of giveaways these days as they have historically failed to generate long-term participation.

Do you have an update or metric on month over month growth or year to date growth? I see your current numbers, but I’d like to understand the trajectory and whether you’re looking at accelerated growth recently, whether it’s steady or flat.

Thanks!

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Thank you for the response @so608. I mainly wanted to clarify since the MDAO is supporting other AMA proposals that use giveaways regularly to increase short-term statistics.

I think if approached correctly, weekly giveaways requiring on chain exposure engagement and wallet creation through shardog links could be an effective way to increase the impact of giveaways.

I have attached our month to month metrics from Twitter below

N@N Twitter Stats
N@N Twitter Stats2100×1500 295 KB

The following graphic shows consistent growth in followers and impressions, even for the reduced month in August. I think some momentum was lost from reduction of spaces for August, and focusing on NDC/BOS topics, however now is the perfect time for N@N to spotlight developers, and builders. We need to make people aware of who is still active, and entice users to onboard, and ecosystem education is an important step.

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@TroveLabs You have received majority council support for this proposal. Moving to approved.

Next steps:

Your application was approved by Marketing (Ecosystem) DAO at NDC. The approved proposal will be included in the next MDAO budget request to NDC trust. The trust needs to authorize it first and then transfer funds to Marketing DAO treasury: the expected payment date is the last week of September.

So, during this time, please do the following:

  1. Fill out the form to pass KYC

  2. Wait for future instruction from Marketing (Ecosystem) DAO and an invitation to create a transfer on Astro DAO.

  3. Please join NDC Marketing HUB to discuss this and future projects.

  4. Refer to the Marketing DAO Funding Guide as needed.

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Dear @TroveLabs team!
Our request to NDC trust has been approved. So please, create a transfer from Marketing DAO treasure to your wallet. Marketing DAO Proposal Funding Guide - Updated August 2023
Thank you very much!

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