Marketing (Ecosystem) DAO constellation: November's funding round report-request

[johanga]

Hello @frol !
The strategy is described in NDC V1 Application from Marketing DAO here:

Section 7. DAO/Project Charter/White or Litepaper and Goals

@so608

NDC Social Media & MDAO social media strategy

The objective is to align NDC Social Media with NF Marketing, Ecosystem and MDAO goals.

MDAO vision

MDAO’s vision is aligned with NDC Core Values, as outlined by the CoA for V1.

I. Empowering the Ecosystem (for the people, by the people)

1. Attraction of renowned influencers from outside the ecosystem.
2. Collaboration with famous media outlets through PR agencies.
3. Support for existing ecosystem influencers (NEKO Layer One, NEAR Insider).
4. Implementation of NDC marketing strategy and content plan.
5. Support for ECOsystem founders (form for NF ECO team).

II. Respected by the Ecosystem (fair, accountable, transparent, and reliable)

1. Comprehensive support for ecosystem projects in marketing, including consultations (mentorship) and strategy development.
2. Weekly/monthly workshops with marketing experts for ECOsystem partners (focused on building marketing strategies, etc.).

III. Dedicated to the Ideas of Decentralization (antifragile, scalable, with collective decision making)

• Unification of marketing activities for grassroots recipients in different routes, including consultations and strategy development/mentorship.

IV. Efficient Operation (don’t be a burden, instead help the community to be more efficient)

• Goal: Fast and efficient payments and resolutions.

V. Continuous Improvement via Weekly Iterations (plan ahead, measure results, and adjust continuously)

• Creation of an NDC dashboard (MDAO part).

@so608

Calls to Actions

1. MDAO’s contributors should be on the same page with NDC media strategy;
2. MDAO’s contributors’ content should cover NDC content-plan
3. Synchronize NDC and MDAO social media activities/content with NF, NDC (incl.Grassroots) and Ecosystem projects;
4. Hire a PR agency to promote NDC, Eco and NDC/Community news outside the NEAR Ecosystem.
   

Implementation steps:

1. To propose on the forum a series of Bounties for each news direction/topic
   The idea is to have someone(project, content-creator) who covers every topic on a regular basis.

1.1. NEAR Ecosystem projects’ social media support (support ecosystem projects and their marketing activities to promote their updates and attract new on-chain audiences to dApps on NEAR);

1.2. Grassroots DAOs highlights (engage ecosystem media to create more explanatory content about NDC Grassroots DAOs’ activities and disseminate it beyond the NEAR ecosystem);

1.3. NDC Congress and Operations

It can be

• Content-creator(s)
• ‘Reporter’, who constantly searches updates from projects/DAOs/members in each direction(topic) and creates threads/podcasts/AMAs around these Ecosystem/NDC/DAOs updates

1.4. Community engagement events (organization of monthly engagement events on Zealy or NearTasks platforms for/about grassroots and ecosystem projects’ communities);

Review proposals to define the best candidates for the mentioned roles above, comment on and approve certain proposals, and give necessary mentorship to the teams

2. Increase Web3-influencers awareness with the establishment of Media Partnerships

• attract influencers from outside the ecosystem (monthly engagement activities for them on behalf of MDAO or from grantees)
• AMAs with key NDC Congress representatives
• AMAs with big/medium web3-influencers

3. Collect a list of Ecosystem projects, regional communities and WG/Grassroot DAOs’ communities chats (started, in progress)
4. NDC news stream channel and chat development (for now it’s just set up)
5. PR agency set up
6. Update Official MDAO Grant Requirement with the point:

All recipients of MDAO grants are mandated to display the MDAO and NEAR logos on all events and activities associated with the granted project. This logo inclusion is a formal requirement to ensure proper acknowledgment and representation of MDAO support. Grantees are expected to adhere to this guideline as part of their commitment to the terms and conditions of the MDAO grant agreement. This practice serves to enhance visibility, promote transparency, and acknowledge the collaborative efforts between MDAO and the grantee.