There is no special preference, the proposals are reviewed as usual by marketing dao councils.
Initial idea in NEAR and Guilds program has been on the thought of having different type of communities serving different purpose. A community of memers is one of them.
NEAR opens door for the community members to contribute to the ecosystem in any way they can, it makes us different 
As I said before, saying again. If NEAR is funding other type of content marketing, they are capable of funding meme marketing as well. (That plays a good role if executed well)