[APPROVED] NEAR Korea DAO Community Meetup: A Buidl.asia Side Event during ETH Seoul Week, June 2023, South Korea

Marketing DAO [Archived] Marketing DAO
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Thanks for your proposal Jaden,

Firstly I’d like to say that I had the opportunity to attend Korea Blockchain Week/Asia Buidl/ETH Seoul last year and meet the team in person.

There are a few things that I believe are very important to highlight and weight properly:

  • Korea is a MASSIVE market. Most people may not realise it as it is somewhat insular, but I was personally blown away by how much untapped potential there is. As a result, since then, NEAR Foundation has invested heavily in a ‘Hub’ focused on Business Development and secured major partnerships. This also has to be seen in context of a very aggressive competitive landscape where all major L1s are trying to gain territory.
  • NEAR is a Diamond sponsor of Asia Buidl and there will be a very heavy presence including Illia, Alex Shevshenko, Matt Lockyer, among others (including myself).

A few questions for the team:

  • Can we make sure that high profile NEAR people such as Illia and Alex Shevshenko attend the event?
  • Can we also invite the Korea Hub team and even partners that they’ve entered into. This would be top tier networking)
  • Are there any overlaps with the official NEAR programming (as Diamond sponsors) or Korea Hub?
  • Can you also confirm that this community event is not receiving any funding from any other source?
  • There is a strong chance that, even if approved, funding will not be available in time for the event. Are there any contingencies around this? (ability to cover funds and be reimbursed afterwards?)

Finally, some general commentary for fellow community members weighing in proposals:

One must be careful not to over index any one metric. Laser focus on a single metric, specially when it is done to advance a personal goal (i.e. IamHuman to NDC) risks dismissing most of the value proposition for the region. The challenge here is that the metric in question may be inadequate for the specific context. (i.e. at a conference when we can expose A LOT of people to NEAR, signing these brand new people to IamHuman is more likely to put them off because the app is so raw and new). Instead, using things such as Keypom that provide an actual smooth onboarding experience is preferred - first impressions matter.

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