[APPROVED] for Nifty Row Launch Social Media and Marketing Campaign

Marketing DAO Marketing DAO
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Introduction:
The advent of the crypto crash showed that Digital Art & collectible NFTs are no exception to crypto volatility. Nifty Row seeks to offer investors an Asset backed NFT marketplace featuring the finest unsung audio and visual art including Music, Movies and starting with Digital & Physical Art.

Nifty Row will also feature the Nifty Row Token which will be managed by a Decentralized Autonomous Organization (DAO) that will operate through on-chain governance. The Nifty Row DAO token will function via the marketplace to provide ongoing support for the creative community.

In addition, Nifty Row plans to enable access to partner DeFi (Decentralized Finance) services such as credit, savings, staking and insurance which are usually not easily accessible to artists.

social media platforms :point_down:t2::point_down:t2:

Website: https://www.niftyrow.io

Twitter: x.com

Instagram: https://instagram.com/niftyrowarts?igshid=YmMyMTA2M2Y=

Telegram: Telegram: Contact @niftyrow

Discord: Discord

Background:

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Marketing Campaign Goals:

  1. Community development
  2. Content sourcing/development
  3. Build partnerships with art dealers, galleries, media producers
  4. Gaining more users for the Nifty Row marketplace

Approach:

  • Content creation/Listing via an Art Competitions for Digital artist
  • Digital residency for traditional artists via online webinars for digital art training
  • Sponsor collaborations between new emerging digital artists and traditional artists.
  • Host creative talent event in collaboration with record labels and galleries
  • Provide community incentive through token airdrops, AMA with famous guest artists, Webinars, Online and Physical meet-ups
    -Influencer marketing

Monthly budget ($3,300) :
Meetup for Creative talents, collaborations, NEAR Blockchain awareness & training 200-350 active users: $800
Instagram campaign target of 15k views, yields of 1k clicks, 20-100 active users ($500)
Tweeter campaign target of 20k views, yields of 21k clicks, 50-150 active users ($500)
Facebook campaign target of 20k views, yields of 1.5k clicks, 50-100 active users ($500)
Ad Buy, Press publications target of 100k views, yields of 5k clicks, 150-250 active users ($500)
Campaign management : $500

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Marketing Plan

A. Influencer Marketing: We will work with some global art influencer and top African influencers on twitter, Instagram, discord, and Facebook as well as notable youth public figures and skit makers.

B. Community Marketing: We will invest in building a community that will be hosted on a messaging platform like telegram, discord, twitter, instagram & facebook. This will help with engagement, networking and dissemination of information.

C. Event Marketing: We will leverage existing events and also create our own events - virtual and physical. This will help establish us as authorities in the unsung art space and t is also a great way for us to do PR.

D. Content Marketing: We will leverage on these channels to put out content - blog, twitter spaces, clubhouse sessions, Youtube, podcast. This will serve as a funnel to build our community.

E. Events: Finally, for the purpose of strengthening NEAR’s African ecosystem, it will be important to continue sponsor and participate in events such as conferences & meetup for the creative communities in Africa.

F. Good Publicity: For the success of a Nifty Row we believe it is crucial to spread the word on the benefits of NEAR and blockchain at large to various key stakeholders in government and the general public who have misconception of blockchain as been related to money laundering and scams. A good outline of NEAR’s Foundation and ecosystem with appropriate media campaign will go a long way to alleviate this misconceptions.

Furthermore, the governments can be made more aware of the negative impact of counterfeiting on the creative communities including stagnant growth of the art industry and increased unemployment.
(Open Knowledge Repository)

  • Funding Details
    Total requested amount in USD :9,900
    Duration 3 months
    NEAR Wallet ID / DAO: niftyrow.near
    Wallet owner’s name : Nifty Row

*Expanded Metrics
4 months community engagement (webinars, meetups, competitions) for Nifty Row DAO should result in a change in the community membership from just over 300 upwards to between 5000 to 10000

A higher user adoption rate of the Nifty Row NFT marketplace with user of 1000 to 5000 per day within the first 3 months of launch.

An Increased number of NEAR transactions in Africa. This figure may be compared to other countries to determine the Marketplace and DAO’s impact.

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Success Outcomes:

As we embark on these activities, the Nifty Row DAO will on-board and familiarize the local creative communities with NEAR’s Blockchain.

The Nifty Row DAO will encourage local creatives subgroups to actively participate in community engagement activities like Webinars, NFT competitions, meetups, collaborations and submit proposals for appropriate funding in future Nifty Row DAO creative fund and/or NEAR Foundation initiatives.

A community adopted feature complete NFT marketplace with support for Aurora for minting, auctioning and bidding/buying Art & NFTs.

Increased collaborations between Digital Artists communities with Physical artists communities.

Adoption of the Nifty Row DAO token by the creative community at large and also by token investors when an Aurora powered token sale is launched in the future.

Previously Funded Proposals:

  • NEAR Foundation grant of $30,000
  • Aurora Fast Grant of $15,000
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Hi.
Have you previously received funding from Near? Share your previous suggestion and report. Viewing from 10000 to 20000 and clicks from 1000 to 2000 is a good plan. With these metrics, is it not enough to have 20-100 users active?
Thx :blush:

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Hello Stalking, thank you for your message and yes we are a NEAR Foundation grant recipient ($30,000) i mentioned at the end of the post.

Also, the social media route to active users are part of the more wider marketing plan goals 10,000 to 20,000 views. The wider marketing plan will include influencer marketing, content marketing, expanded paid ads through channels like Youtube, Art and NFT media channels, podcasts and exhibiting at conferences. These are beyond the budget for the social media marketing goals which is indicated under the budget section.

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@pathfinder Also, i can confirm that we will be getting the support of the Blockchain Nigeria User Group (BNUG) for our physical and online meetups which should give us some additional 200 to 350 active users. The group has over active 4000 members is one of the largest Blockchain awareness and policy influencing group. Myself and the founder Chuta Chimeze were members of the National Committee for drafting the Blockchain/Digital assets regulations for Nigeria (https://diutocoinnews.com.ng/sec-nigeria-sets-up-a-10-member-committee-to-draft-a-framework-for-blockchain-and-cryptocurrency/2582/ ). see also
Letter of Nomination (Bolaji) - CONSTITUTION OF THE BLOCKCHAIN VIRTUAL FINANCIAL ASSETS FRAMEWORK COMMITTEE.pdf (954.3 KB)

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If our proposal is approved we will be able to exhibit at a 50% offered to BNUG members for the upcoming BNUG Blockchain Conference Lagos Event Exhibition Invoice -Nifty Row NFT MKTPlace - Invoice.pdf (1.2 MB)
Invoice received from BNUG. https://www.blockchainnigeria.group , Telegram Telegram: Join Group Chat)

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Thank you for revised budget. Happy to support.

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Hello @Dacha thanks to you, your support is much appreciated.

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I will now be speaking at the Lagos Blockchain Conference being organized by BNUG. Topic:

NFTs for the Creator Economy: A holistic deep dive! “https://www.blockchainnigeria.group/”

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Partnership announcement between Aurora NFT Club and Nifty Row

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Hi @bolajinr
Just for clarity is Nifty Row a digital platform or a service provider?

Usually with proposals you are required to break down the projects and deliverables for the budget.

Can you please elaborate on deliverables per channel and cost estimations?

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Hello @Klint thanks for the message. Nifty Row is a digital platform that functions mainly as Digital & Physical Art NFT Marketplace. The Nifty Row DAO comprises members of the art community and collectors of art. The DAO supports the adoption and promotion of Aurora/NEAR for minting and trading both Digital and Physical art NFTs through Nifty Row.

I had written a budget with breakdown earlier (see below) for a 3 months period at a total cost of $9,900

Monthly marketing budget ($3,300) :

Meetup for Creative talents, collaborations, NEAR/Aurora Blockchain awareness & training 200-350 active users: $800.
Instagram campaign target of 15k views, yields of 1k clicks, 20-100 active users ($500)
Tweeter campaign target of 20k views, yields of 2k clicks, 50-150 active users ($500)
Facebook campaign target of 20k views, yields of 1.5k clicks, 50-100 active users ($500)
Ad Buy, Press publications target of 100k views, yields of 5k clicks, 150-250 active users ($500)
Campaign management : $500

Content Deliverables which will be posted across social media channels include Infographics, Explainer Video and Animations.

Our planned physical Meetups will feature limited promotional giveaways like T-Shirts, Baseball caps, USB Storage sticks and Pens which will be accessible through minting.

Already we are planning to exhibit at the Lagos Blockchain Conference taking place next week which will feature flex banner and printed flyers in addition to the giveaways mentioned earlier.

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Thanks for your proposal,

Would you be able to share the Milestones attached to the NEAR Foundation and Aurora Fast Grants?

I note that the website only has a link to a deck. What is the current timeline for development and when will the app be live?

I also note that we only tend to approve proposals on a monthly basis, specially new projects. I would only be willing to consider this proposal for the first month.

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@satojandro thank you for the message, below is the up to date milestones,

Highlights/ Milestones:

  1. Development of feature-complete product and deployment on Aurora testnet - Completed
  2. Launching on Aurora mainnet - Completed
  3. Formation of a DAO - Completed
  4. Community events, NFT competitions, meetups, and giveaways - uncompleted
  5. Launch of DAO token - uncompleted

This is verified and checked ([Report] Nifty Row NFT Marketplace for the Unsung - Partner Program - Aurora)
Development of feature complete MVP is completed and we are now live on the Aurora mainnet (https://app.niftow.io) with an ongoing NFT Competition to attract artists to list/mint artworks which has be stalled due to temporary closure of the Rainbow bridge.

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Sure, we are ok with monthly approval of budget.

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Hi @bolajinr thanks for you proposal.

I too would be happy to support a revised proposal for one month

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Thank you @cryptocredit for the support

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Thanks for the proposal @bolajinr – are you able to revise the requested funding amount to a month, which would give you approval from a majority of the council, so we can see how the marketing activities progress?

I’m also curious whether you have plans to build marketing budget into your business model as you move towards launch, as you will no doubt need regular budget to continue promoting, marketing, events, PR, etc., in the future. I’d recommend considering how to develop revenue streams that can support some marketing activities, as ultimately in the long run, that’s going to be important and vital to the project’s success.

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@so608 many thanks for the detailed feedback and advise, yes we are glad to revise the launch Social Media and Marketing Campaign into a month to month starting with Month (1) i.e. October, we will follow-up towards the end of October for month (2) and then month (3) subsequently. We are ensuring our marketing activities excite transactions on Nifty Row e.g. our current participation at the upcoming Blockchain Lagos Conference includes a Art Exhibition powered by Nifty Row with lots of co-branded merchandise.

October Funding Budget: $3300
Meetup/Event: Creative talent Showcase, NEAR/Aurora Blockchain awareness & training 200-350 active users: $800.
Instagram campaign target of 15k views, yields of 1k clicks, 20-100 active users ($500)
Tweeter campaign target of 20k views, yields of 2k clicks, 50-150 active users ($500)
Facebook campaign target of 20k views, yields of 1.5k clicks, 50-100 active users ($500)
Ad Buy, Press publications target of 100k views, yields of 5k clicks, 150-250 active users ($500)
Campaign management : $500

Meetup/events will feature limited promotional giveaways like T-Shirts, Baseball caps, USB Storage sticks and Pens which will be accessible through minting.

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Okay for the revised amount, I can support – this is moved to approved. You can submit to Astro – note revised payout instructions at the top of the Forum. Thanks!

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That is fantastic news, we are pleased get this to push the marketing forward. Many thanks to the Marketing DAO.

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@so608 i have created the Poll in Astro

https://app.astrodao.com/dao/marketing.sputnik-dao.near/proposals/marketing.sputnik-dao.near-543?fromCreate=true

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