Hello @marketingdao-council !
I’m Regy Andrade, Brazilian entrepreuner/builder (https://www.regy.xyz), moderator at DeFi Nation. I’m in Near community a few months, but in crypto since 2017. I’ll love help the community, so if I can help in anything feel free to get in touch!
The purpose of this proposal is to create an exclusive section called “NEAR.Agora” in the Decentralize portal to share News, Articles and Education/Evangelist content) about the NEAR Ecosystem in Latin America (Brazilian Portuguese).
The content will be focused on Tech, Business and Real World Uses aspects. The idea is using an “Onboarding Driven Process” in the website and content architecture; to develop the readers to understand about Near Ecosystem, “How can this help them” and a Call to Action (in a flow to create a Wallet or use some Dapp, for example).
Secondary desired outcome, is to give visibility to the Brazilian community members that already produce content and videos about Near (and that was shared in Web3dev, Tabnews and other forums), doing an intro for this content in our portal, backlinking to original (after curating and tagging) - and sharing it in our channels, helping to turn every person into a micro-influencer. I believe with that way, we can help coordinate to centralize the decentralized energy to create a “critical mass” and help develop the brazilian community (whos also impact not only Brazil but other countries like Mozambique, Angola and even Portugal ).
The portal was created in 2017 under the Bitse brand name, initially, the portal was focused on Bitcoin but the times have changed since the beginning and now we changed to Decentralize. The present content guide is focused on Web3, DeFi, NFT, Metaverse, and DAOs. Today we have +30K subscribers and +40K visitors/monthly (average).
Youtube: O QUE É TOKENIZAÇÃO DE ATIVOS - YouTube
Instagram: Login • Instagram
The tech content will also be shared with “Empreendedorismo para Programadores (Entrepreunership for Devs)” +2k book’s subscribers.
*It’s a book that I wrote in 2014 and updating until today.
Site: Livro Empreendedorismo para Programadores - PROGRAME A SUA LIBERDADE: Conheça os caminhos e como você pode empreender de acordo com o seu perfil - Empreendedorismo Para Programadores
Page: Empreendedorismo para Programadores
How many crypto owners in Brazil?
It is estimated that over 10 million people, 4.9% of Brazil’s total population, currently own cryptocurrency.
400% growth compared to the previous year.
What do crypto owners in Brazil look like?
92% of Brazilian crypto users are male, and regardless of gender, 40% of crypto holders are 20 to 25 years old. The other age groups 26-30 and 31-40 respectively represent 20%.(2)
Brazil – Next South America Crypto Hub
Brazil is the fifth country in the world in terms of number of cryptocurrency owners. Brazil leads South America in terms of cryptocurrency-active owners, ahead of Colombia (7.7%), Mexico (5.9%) and Argentina (4%).(3)
Bitcoin Market reached 3.2 million customers in 2021, of which 1.1 million were added last year, the company told CoinDesk recently, adding that its trading volume reached $7.1 billion in 2021."
According to Statista, there were 2.7 billion gamers in 2020 globally. Other reports show 260 million out of them to be from Latin America. These gamers mostly belong to Mexico gaming, Brazil gaming, and Chile gaming other than South America game areas.
No Language Barrier: People shied off from online gaming if they did not know English well. But now, they are moving towards online gaming due to more Portuguese and Spanish-speaking gamers.
NFT games have several virtues. They offer users a unique gaming experience by allowing them to earn cryptocurrencies while playing. But, in addition, they can be run from any browser without the need for high-end computers or phones.
This is one of the factors that has contributed to making these games more popular, especially in developing countries. It also explains why in the first half of 2021, the [global trade](https://www.nasdaq.com/articles/visa-buys-a-cryptopunk-nft-as-trading-volume-hits-all-time -high-2021-08-25) volume of NFT reached $2.5 billion.
Blockchain games have more and more Brazilian advocates as they seek new users to join the industry in the “gaming-is growing and being for an important role in expansion” model, revealed the report [Blockchain User Behavior - Games Perspective](https:/ /dappradar.com/blog/blockchain-user-behavior-report-games-perspective). The United States is at the forefront, with 121,000 active users, Brazil appears in sixth place, just behind the Philippines, China, Vietnam and Indonesia. Brazil also stands out in the number of players who interacted with two of the three most popular games in the blockchain gaming industry: Axie Infinity and Splinterlands. The country is among the top 5 in number of interactions with the two dApps, ranking fourth in both rankings.
It is worth noting that Brazilians were fundamental for the growth of Splinterlands, whose number of users grew 554% in August, compared to the previous month. There were 187,000 active users, on average, daily. This growth remains constant and today, there are already more than 272,000 players a day interacting with the Splinterlands dApp.
Note: The general idea is to connect the actions and organize them to create a unified flow to promote the NEAR, get people to participate in the community, and learn about the ecosystem and how to use it.
The proposal is Distribute/Coverage of the NEAR Ecosystem (all material will act as a funnel to lead people to the Community (Brazilian Portuguese), translated content, ie, NEAR University, News, Important Articles and etc), and nutrition to generate engagement (campaigns, exclusive contents, influencers partnerships, FAQ and How to start/Help, Remove Objections, and so), and the Call to Action to incentive for the readers to test and use Near and the Dapps of the ecosystem.
Funding scheme: Monthly
Near Wallet: decentralizebr.near
30 News/Articles translations (1/day) x $19 = $570
20 Articles Tech/Real World Application (1/business day) x $47 = $940
*Included SEO optimization by article and backlink building management.
Social Media Posts+Cover[Facebook, Instagram, Linkedin] (58/ Monthly) = $450
Social Media Boost(Monthly) = $100
Monthly Amount = $2,060
Thanks for your attention and I’m open to receive feedbacks so please, feel free to ask any questions!