[Closed] Marketing campaign for MotoDEX NFT game NEAR native launch 1

Marketing DAO Marketing DAO
1

Hi @marketingdao-council

hi @Dacha and @so608

Follow discussion with Human Guild team, we would like to propose pre-approved marketing campaign for motoDEX NEAR native game (OpenBiSea | MotoDEX).

MotoDex Intro

:motorcycle: MotoDEX is a NFT game, competition of multi-level racing on motorcycles on high-speed tracks with unlimited opportunities for players.

Web site: OpenBiSea | MotoDEX
White paper: https://docs.openbisea.com/motodex/
DappRadar: https://dappradar.com/dapp/motodex
Game start: OpenBiSea | MotoDEX

Latest AURORA campaign results = 2k+ UAW

What are we planning to do?

  • Variable campaigns on Galxe for early players. We will payout for people who buy in game NFTs, who play game, giveways for players, giveway for retweets (where NEAR mention)
  • Twitter: 1 post per week (@openbisea, @near) with incentive campaign on Galxe
  • Weekly competition (on OpenBiSea | MotoDEX) with prizes

Marketing Activities

  • Create Galxe campaigns (2-3 per week) with rewards
  • Use own UA channels to attract new users
  • Post campaign community support
  • Social Media Content Writing

MotoDex Contact/Info

Budget Proposal - paid in unlocked NEAR tokens

Proposal per month: 5000 USD

Total for 2 months: 10000 USD

Start time: 3-5 days from receive money date
Duration: 8 weeks

Measurements

  • Amount of Galxe campaigns - 2-3 per week with rewards
  • Amount of posts/tweets over all social media channels - 1 per week
  • Content Creation for posts and campaigns (pictures, graphic design done by a brand designer/graphic designer)

We will use dappRadar to track each part of campaign and report.

Targets (potential value for NEAR ecosystem)

We believe (follow past results on Aurora) to reach 0.7-1k new unique wallets with 1-2k transactions per day.

Advantage for NEAR ecosystem

  • Brand Awareness increase of NEAR
  • Enhancing community in game and increase transactions on dappRadar
  • Motivate beginners to join the NEAR ecosystem to get involved in blockchain games

Thank you a lot for checking our proposal. We really appreciate your support.

Motodex team

1 Like
2

Thank you for your proposal.

As MDAO transits into V1, House of Merit received Vision Key Metrics from CoA and shared them with MDAO. Read more Here and align with it.

Few comments:

-How many active users do you currently have?

-Your planning ahead does not align with our KPIs, please read and edit your proposal

-Incentivizing is good if it helps with retention, but it is mostly a short-term measure if users stop receiving it and move on to the next one. if you can colab with the ecosystem, regional community leaders will help in the mass adoption of your game.

-The Android version is smooth and looks interesting.

-I need a breakdown of how to utilize the fund too.

If you do not respond on time, the proposal will be closed.

3

Hi @oleksiivinogradov thanks for the proposal. To echo @Bakaka what we need to see in each proposal we are evaluating are specific plans to align with current NDC PKIs for community funding.

You can view the full MDAO guidelines for October here. To quote from that post:

The following metrics that will be used for tracking individual initiatives’ performance by Marketing (Eco) DAO. All the metrics must be attributable to the relevant project/initiative through on-chain activity and off-chain reporting, ensuring GDPR compliance and preserving privacy:

  1. Accounts retention after 1/2/4/8 weeks — the percentage of accounts who continue interacting on the chain over a given time period (higher is better)
  2. Account acquisition cost — budget divided by the number of accounts interacting through the funded initiative (lower is better)
  3. Median number of dApps used by P95 accounts retained for 1+ week (higher is better)
  4. Number of accounts retained for 1+ week using at least three dApps (higher is better)
  5. Social engagement score — some compound metric of the number of posts, likes, and followers/views in social media produced by the users.

Let’s take this example: Why should Marketing (Eco) DAO fund Project X?

  1. Project X should have a clear goal and target audience
  2. Project X should bring improvements to several metrics listed above

It’s crucial that we get a clear understanding not only of 1) what KPIs you intend to use to track performance and 2) how your team plans to track/capture these and show them to MDAO so we can evaluate accordingly if you receive approval.

I look forward to your answers! Thanks!

4

Hello! Unfortunately, your proposal doesn’t align with NDC goals and KPIs, so I can’t support it. Please revise your proposal and submit it again.

1 Like
5

Hi. Thank you for your message and for sharing the MDAO guidelines for October. We appreciate your thorough approach to evaluating proposals, and we’re committed to aligning our MotoDEX game with the current NDC PKIs for community funding.

Here’s how MotoDEX aligns with the provided metrics:

Retention Rates:
Day 1 Retention: 33.33%
Day 7 Retention: 25.00%
Account Acquisition Cost: $0.16
Social Engagement Score:
We actively engage with our community on Twitter, posting approximately 3 times per week. The average impressions per post are around 11,000.

In terms of tracking and reporting, we utilize various analytics tools to ensure accurate and transparent data: Google Analytics, App Store Connect, Google Play Console and others.

Our project has a clear goal and target audience. We are focused on improving the specified metrics, and our efforts are dedicated to retaining and engaging users effectively. Our Target Audience: United States, Ukraine, Indonesia, India, China and Thailand.

We are dedicated to measuring and providing clear reports on the key performance indicators (KPIs) as outlined. Our team is well-prepared to track and capture the data relevant to these metrics and present it to MDAO for evaluation.

We look forward to any further questions or feedback and appreciate your consideration.

Best regards,
Margarita, Head of marketing.

6

Dear @Bakaka

Thank you for your prompt response and valuable feedback. We greatly appreciate the opportunity to align our proposal with MDAO’s V1 transition and its Vision Key Metrics as shared by the CoA. We have reviewed your comments and made the necessary adjustments to better adhere to your KPIs. Here’s a breakdown of our response:

MotoDEX Active Users:

Unique Active Wallets (UAW) per day: 14,210

Transactions per day: 36,850

UAW in the last 7 days: 98,940

Transactions in the last 7 days: 255,430

UAW in the last month: 321,410

Transactions in the last month: 824,160

Aligning with KPIs:

I gave a thorough answer below in a reply to your colleague.

Incentive and Collaboration:

We understand the importance of incentives, and while it may serve as a short-term strategy, we are actively working on collaborative efforts with ecosystem and regional community leaders to ensure the long-term mass adoption of our game.

Utilization of Funds:

Proposal per month: $5,000

Galxe Campaigns: $800 - Leveraging our 14,000+ followers for MotoDEX, we will run active campaigns to drive engagement.

Airdrop Campaigns: $2,200 - Airdrops will foster community participation and strengthen connections.

NEAR POAP Campaigns: $1,000 - Implementing NEAR POAP campaigns on our MotoDEX website to incentivize participation.

AMA: $500 - Organizing AMA sessions on Twitter and Telegram to provide insights to our users.

Crypto Quizzes: $500 - Running crypto quizzes on social media to encourage exploration and learning of the game.

We are committed to utilizing the funds effectively to drive user engagement and enhance the MotoDEX community.

Thank you for your time, and we look forward to any further guidance or questions.

Best regards,

Alex.

7

@Dacha all answers are described KPIs e.t.c.