About LiNEAR Protocol
LiNEAR Protocol is the largest DeFi protocol and liquid staking solution built on NEAR (currently with a TVL of over $17 million). LiNEAR unlocks liquidity of the staked NEAR by creating a staking derivative to be engaged with various DeFi protocols on NEAR and Aurora, while also enjoying ~9% APY staking rewards.
Objective
Liquid staking is crucial in attracting users and creating awareness about NEAR’s benefits. As more users stake their tokens and actively participate in the network, it attracts additional users and developers, increasing NEAR adoption, liquidity, and overall ecosystem development.
As the largest DeFi Protocol and liquid staking solution on NEAR, and in the light of CoA’s latest Vision Key Metrics, we hope to receive funding from MDao to onboard more users onto LiNEAR (and NEAR), boost user engagement and participation.
Metrics
Marketing Scope: Social Media, Blogs, Community Campaign
[Discord]: 4,021 Users
[Twitter]: 11,368 Users
[Existing on-chain users:]~4,800 users
Requested Budget: 4,000 USD
Deliverables
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Stake and Earn Program: Organize reward programs to incentivize users to participate in liquid staking. This can attract new users and encourage existing ones to continue using your platform.
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Community Building and Social Media Engagement : Share regular updates about project milestones, partnerships, and events. Engage with the community, respond to questions, and encourage discussions around liquid staking. We will also onboard our users to NEAR social, however, since the engagement on NEAR Social is rather low, it will take longer time for our users to transit to a new community platform.
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Educational AMA and Webinars: Conduct AMA and webinar events to educate users about the benefits and mechanics of liquid staking. Invite NEAR experts to speak and answer questions to enhance credibility and trust.
Metrics of Evaluation
- Accounts Retention: Retain 80% of our onboarded users after 4 weeks, maintaining interaction on the chain.
- Account Acquisition Cost: We aim to have a 5% growth of users each month (250-300 new users). Target to keep the acquisition cost within 2-5 USD per account through our initiatives.
- dApps Engagement: We are committed to ensure that at least 80% of accounts retained for over 1 week are engaging with more than one dApp in the NEAR ecosystem. Users who stake on LiNEAR can utilize their LiNEAR tokens in other DeFi platforms to boost dApps engagement.
- Social Engagement Score: Through our various channels, target an overall 20% increase in the number of posts, likes, followers/views in the coming month.
Budget Breakdown
| Item | Description | Estimated Cost |
|---|---|---|
| Graphic Design | Create graphics/illustrations for social media | $500 |
| Campaign and Events | Create Stake and Earn program for acquisition and promote dapp usage + rewards | $1200 |
| Partnerships | Team up with projects for on-chain campaign/ cross-promotion (such as Ref Finance, Dap Dap, Sender wallet etc.) | $1000 |
| Social Media and Community Management | Daily content update, 24/7 customer services who have questions about LINEAR and NEAR ecosystem | $800 |
| BOS Component/ / Near Social | Build BOS component and user transition from mainstream social media to NEAR Social | $200 |
| AMA/ Webinars | Organize 2 AMAs/Educational Webinars + Community rewards | $300 |
