Section 1 - DAO/Project Information
- Organization Name: B4B
- Proposal Title: Influencer Marketing Support for NEAR Founders
- Project established: 06/06/2022
- Project’s Category: SocialFi/Marketing
Section 2 - Previous Funding
- Have you received funding for this project from any source?
Yes, we have received marketing grants for promoting Near, Aurora, and ecosystem projects
- Any source of funding. This may include NEAR Foundation Grants, and existing GDAOs, among others.
We also worked with NEAR foundation for the promotion of NEARCON 2023
Section 3. DAO URLs
Website: b4b.world
Advertiser app: b4b.app
Influencer app: influencer.b4b.app
Twitter: x.com
Linkedin: B4B WORLD | LinkedIn
- Is Your Project Targeting a Specific Country?
No
- Which region will your Project support?
Protocol have 400+ verified Web3 KOLs/influencers from 60 countries
Most influencers run channels in English
Section 4. Applicant Information
- Name of Point of Contact: Anton Pecherkin
- near.social Profile : b4b_world.near
- NEAR Wallet ID : b4b_world.near
- Wallet ID that will be receiving funds : b4b_world.near
- Country of Residence : Georgia
- Telegram : @AAPecherkin
- LinkedIn : Anton Pecherkin - B4B WORLD | LinkedIn
Section 5. Team Members
- Please provide information about Team Members
Anton Pecherkin, ex-founder of blockchain dev company Startblock with $1M ARR, product owner of 10 blockchain products, and 45 hackathons won, aapecherkin.near
Anna Chukhnina, unique expertise in worldwide influencer marketing with 40 brands and agencies , chukhnina.near
Section 6. Experience
What related qualifications, experience, or track record does your team bring to this initiative?
- Short Summary of Your and Team’s Professional Experience
Since the launch of the protocol, we have onboarded 400 influencers from Twitter, Telegram, and Lens. 150 ads campaigns from 30 brands have been launched via the protocol
List Web3 Projects You Have Completed
We have worked with NEAR and ecosystem projects: Aurora, Plato, Rogues, guilds on NEAR
- Live Links to Examples of Relevant Work
Threads about NEARCON
https://twitter.com/stacy_muur/status/1719678700168384776
https://twitter.com/leshka_eth/status/1719760620315349260
https://twitter.com/nobrainflip/status/1719293264342442437
QRt
https://twitter.com/_quivira/status/1719290163531047046?s=46
https://twitter.com/CryptosJOE/status/1718995850326614093?t=0VlTVtq3FUmUF3cYSZJ8Zw&s=19
https://twitter.com/EthJasper/status/1719029806837252136
- Relevant Data Points Showing Your Competencies
The av. CPM with influencer marketing via B4B = 5 -14 $
Cost per lead from 0.5$
Section 7. Project Charter/White or Litepaper and Goals
- Project Overview:
B4B.app is an influencer/KOL’s reputation protocol for collaborations
400 influencers onboarded, 30 lead customers, 3 science publication
- What Problem Are You Aiming to Solve?
Launch ads with web3 influencers fast without the risk of losing money bases on the verified statistics for the right choice
- Project Charter;
B4B helps Web3 projects promote their Ads through verified influencers on Twitter or Telegram with escrow payments in USDC. For influencers, it provides a hassle-free way to monetize their channel and maintain their portfolio reputation, while advertisers receive a scalable Ad tool with on-chain analytics.
-
How can your Project achieve NDC priorities, goals, and KPIs?
- Through our outreach, we will attract new people to the startup community
- Depending on the goals of the startup, we will increase the number of users/participants of activities, etc.
- Brand Awareness increase of NEAR startups
- Empowering the NEAR ecosystem through collaborations with influencers
-
Roadmap of your project, Milestones, and achievements
1 - milestone
12+ quote retweets/ RTs with influencers, 2 QRt/Rt on one Project
Expected result: Coverage over 90,000+
2 - milestone
3-4 threads - Projects will be combined by themes so 2-3 projects are mentioned in one thread
Expected result: Coverage over 40,000+
Section 8. Budget
- Projected Budget for the next three months (In USD for each Task/Milestone)
1 milestone - 4000$ (15% B4B fee)
2 milestone - 3500$ (15% B4B fee)
Total : 7500$ ( 6375$ budget on influencers, 1125$ B4B fee)
- What is the length of Commitment to Delivering Your Project? Will your team be working on this project full-time?
Up to 3 months launch of advertising campaigns with NEAR projects
- Will your team be fully renumerated from this budget?
Part-time work is enough to perform this grant
Section 9. Project/DAO longevity
- Does your project require one-time or continuous funding?
Continuous funding
- Will your Project devise a way of sustaining itself after this round of funding?
We have already launched and have revenue, but we need funding for marketing support of projects
