Near Nordic aims to continue its growth and community building across the Nordics and support early-stage builders.
The funding will be used to support the team and initiatives of Near Nordic that ultimately benefit the Near Protocol ecosystem as a whole.
This is the report for all work from March / April:
Establishing the community has been a core focus of Near Nordic. We believe that focusing on engagement across channels alongside publishing unique content will likely bring a larger audience.
SoMe :
Across All Channels, 3-5 posts Per Week, Content pillars are focused on education, ecosystem, team, and providing value.
Video
Using the material garnered from our launch event, we’re going to be releasing 5+ excerpts from the main keynote
Single Image:
Publishing unique visuals, photos, and infographics
Carousel:
Multi-slide publishing across various platforms
Engage Larger Communities
Dedicating time to discovery, meaningful engagement, and individualized posts across active channels to draw in more active users.
Using post-hijacking and unique personalized comments alongside adding links to social channels.
We’ll be engaging with local Community Partners and events as well to drive up interest.
- Targeting / Discovery / Engagement
- Creation of top 100 targets
- 3-5 Comments / Posts / Engagements
Targeting Channels:
- Discord
- Discord
- Telegram
Note: Twitter has some of the lowest market penetration in Scandinavia. We’re making efforts to engage on other channels that are more active in the Nordics.
Engagement / Post-Hijacking:
- Screenshots
- Comments
- Memes
Formalize Ecosystem Partners and PR
Preparing outreach and engabling cross promotion for the future benefit of both Near Nordic and the Ecosystem partner. Additional future event partnerships are actively stacking up.
Formalizing corporate, venture, and local partners for the growth of community.
This extensive process requires:
- Discovery
- Email / linkedin outreach
- Numerous Meetings
- Proposals
- Agreements
- Sending over materials and creation of new partnership announcements
Video Interview Series:
Studio Interview with Nordic Blockchain Magazine.
- Deep dive interview
- Video production
- Editing
- Cross promotion across channels.
Community Generated / Influencer Videos
Engaging with 2-3 influencers and community partners in the crypto space for reaching a shared audience. These clips will be repurposed across channels. Our main focus will be on tiktok.
One such influencer will be CryptokGuide on tiktok.
Website Updates:
- Adding a News / Blog Portal
- Updating various posts with materials from the launch, recent partners, infographics, and upcoming events
Goals:
- Build up 500+ new followers across all channels
- Add 5 new ecosystem partners to the website
Budget: $5905
- Social Media: 830 USD
- Engage Larger Communities: 925 USD
- Formalize Ecosystem Partners: 500 USD
- Video Interview Series: 1200 USD
- Community Generated Videos: 1500 USD
- Website Updates: 650 USD
- Management / Organizational Costs: 300 USD
Owners Wallet Name:
Klint.near