[Approved by House of Merit, CoA is not vetoed, paid] Social media team December (behalf of Social media team)

NDC Community and nodes SMM and NDC brand-growing team
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I. Introduction

The NDC Social Media (SMM) Team is entrusted with a comprehensive set of responsibilities to ensure the effective communication and robust media presence of the NEAR ecosystem. This document outlines the scope of work, the organizational structure and road map of the team.

II. Scope of Work

The NDC Social Media Core Team’s responsibilities encompass:

  1. NDC News and Necessary Announcements:
  • Timely and accurate dissemination of NDC-related news and essential announcements.
  1. Creation of Templates for Houses Announcements:
  • Development and maintenance of standardized templates for home announcements, ensuring consistency and professionalism.
  1. NDC Brand Kit:
  • Management and implementation of the NDC Brand Kit to maintain a cohesive visual identity across various platforms.
  1. NDC On-chain Landing Page:
  • Development and maintenance of the NDC on-chain website, including information, news, forms, updates, swag, an integrated dashboard, ECO news, all forms, paperwork, and a statements database.
  1. Congress Media Support:
  • Provision of media support for NDC Congress activities to enhance visibility and engagement.
  1. Grassroots DAOs, Operations, and Working Groups (WGs) Media Support:
  • Assistance in media-related activities for GDAOs operations and Working Groups to ensure effective communication and promotion.
  1. IRL NDC Events Organization:
  • Coordination and organization of NDC events in physical spaces to foster real-world engagement.
  1. Catchy Swag:
  • Development and promotion of appealing and memorable swag to enhance the overall branding and visibility of the NDC ecosystem.

III. SMM Team Structure

  • NDC V1 Congress Coordinator (HoM @Dacha , CoA @blaze , TC @johanga (social media team works independently. Congress coordinators in charge of sharing weekly updates from each house, help with organizing NDC events, curating NDC BOS pages development, and other signifcant tasks)

  • Content Manager (1) @Kv9990

  • Social Media Manager (1) @rahulgoel007

  • Designer (1) @Tolmindev

  • Developers (1) @ZomLand

  • AMA Host (1) @waxnear

The team showed excellent results during V0 and the transition period.

IV. Roles Description

  1. Content Manager
  • Write and curate weekly threads or articles on various topics, including Ecosystem projects support, Grassroots highlights, Beginner’s Guides related to NDC.
  • Share posts and content across various ecosystem channels to maximize reach.
  • Implement the content plan and ensure content delivery is timely and relevant.
  • Monitor engagement and respond to user interactions.
  • Response for NDC social media channels growing
  1. AMA Host
  • Host Twitter Spaces sessions.
  • Prepare comprehensive weekly AMA recaps following each AMA session to ensure information is shared effectively.
  • Create, post, and share announcements of upcoming spaces across the ecosystem and all NDC channels to attract audiences and maximize participation.
  1. Social Media Manager
  • Create engaging news content based on the provided information.
  • Post threads prepared by the Congress, AMA host, and the Content Manager as part of the content plan.
  • Posting statements by Congress bodies on Medium and then publishing the news on Twitter, BOS, Discord, and other social media.
  • Compose and post Weekly Houses updates to ensure consistent and current information sharing.
  • Response for NDC social media channels growing
  1. Designer
  • Working on media content.
  • BOS pages design.
  • Media KIT.
  • Events banners, swag support.
  1. Developer
  • NDC landing page on BOS and individual pages for every Grassroot DAOs (9) development and follow-up.

V. Tools & Subscriptions

  • Typefully - $19/month
  • X Blue Tick - $11/month
  • NEARSocial Premium - 84 NEAR/year (180$/year with NEAR=2.15)

VI. Roadmap

  1. NDC Landing Page on BOS and Individual Pages for Every Grassroot DAOs (9) - December-January 2024

Specification:

  • Dashboard (Ops team) - Coming Soon
  • Links on NDC social media
  • NDC Brand/Media Kit
  • Info about Congress members
  • Congress Activities Monthly Reports
  • Congress Statements Archive
  • Grassroots DAOs (individual pages)
  • NDC Grants (how to apply, what the DAO best for me)
  • Proposals pipeline (all DAOs)
  • Reports pipeline (all DAOs)
  • CoA minutes
  • CoA priorities progress bar
  • NDC Events (NDC Calendar, AMAs
  • Ecosystem Dapps
  • HoM and TC Forms
  • Swag Store
  • Add your idea
  1. NDC IRL Events - ETH Denver, February 2024
  • Supermoon house
  • Swag
  • NDC working hours
  • Activations (I am Human app onboarding) with ShardDog
  • Congress tickets? (to discuss)

3. Content plan NDC SMM Content Calendar [Dec-Jan-Feb]

Resp for execution: Content Manager, Social Media Manager

VII. NDC News Stream Channels

The NDC maintains dedicated news stream channels for streamlined communication and dissemination of information. These channels serve specific purposes within the NDC ecosystem.

  1. NDC News Stream Channel: Telegram: Contact @ndc_newsstream
  • This channel is designated for sharing NDC news with Grassroots DAOs (GDAOs) for the purpose of reposting. The content shared here is curated to enhance visibility and engagement within the GDAO community.
  1. NDC Community Chat: Telegram: Contact @ndc_newsstream_chat
  • This chat serves as a platform to facilitate communication related to NDC news, community highlights, and activities. It acts as a central hub for discussions, collaboration, and the exchange of information among NDC community members.

  1. NDC Near.Page: NEAR Digital Collective (NDC) (neardigitalcollective.near) | Near Social

  2. NDC Medium channel: NEAR Digital Collective – Medium

  3. NDC Twitter: https://twitter.com/neardc

  4. NDC Linktr.ee: goneardc | Twitter | Linktree

VIII. NDC Social media grow metrics

Will be provided by Content Manager and Social Media Manager with January’s request.

Appendix 1: SMM Channels for News Amplification

The following channels are strategically identified for the amplification of news within the Social Media Management (SMM) framework. These channels play a crucial role in disseminating information effectively to the targeted audience and enhancing the overall reach and impact of NDC-related news.

  1. NEAR ECO MASTER AMPLIFICATION
  • This channel includes key individuals and entities within the NEAR ecosystem, such as NF (marcus_NEAR), NearProtocol (DAOvid_Mo), NearWeek (achildhoodhero , Near Insider (tony_insider), Nearity (nearity_DM), DegenDAO (LolSon_tg), NEKO (nonoweb3), ReadyLayerOne (jarednotjerry orange_joe), Aurora (ladevochka), and Proximity (rimberjack). It serves as a focal point for broader ecosystem amplification.
  1. NDC Marketing Channel: Telegram: Contact @ndc_marketing
  • This channel is designated for collaboration with contributors from the Marketing DAO (MDAO). It facilitates coordinated efforts to amplify NDC-related content among contributors dedicated to marketing initiatives.
  1. NDC News Stream Chat: Telegram: Contact @ndc_newsstream_chat
  • Specifically established for interaction with Grassroots Leaders, this chat serves as a platform for news sharing, collaboration, and discussions related to NDC content. Grassroots Leaders play a pivotal role in the dissemination of news within their respective communities.
  1. CryptoNear Channel: Telegram: Contact @cryptonear
  • Aligned with the broader NEAR community, this channel focuses on disseminating NDC news within the NEAR main channel, ensuring visibility and engagement among the wider NEAR audience.
  1. NEAR Discord: https://near.chat
  • The NEAR Discord platform serves as a central hub for communication within the NEAR community. The NDC engages with this channel to amplify news and updates to the diverse NEAR Discord community.
  1. NDC Congress Channel:
  • This channel is specifically dedicated to communication with Houses members within the NDC Congress. It facilitates the amplification of news among key stakeholders within the NDC governance structure.
  1. NDC V1 <> NEARWEEK Channel:
  • In collaboration with NEARWEEK, this channel is designed for the cross-amplification of news between NDC V1 and NEARWEEK, ensuring consistent and comprehensive coverage of relevant content.
  1. NDC Working Groups Channels:
  • All channels within the NDC folder, dedicated to working groups, are enlisted to engage and amplify news within specific working group contexts.
  1. NF/NDC/Aurora Mods Channel:
  • Interaction with moderators from NF, NDC, and Aurora is facilitated through this channel. It ensures that news is effectively amplified within the moderation teams for broader dissemination.
  1. NEAR Leaders Groups:
  • This channel serves as a point of contact with key leaders within the NEAR ecosystem, facilitating the dissemination of news and updates to influential figures who can contribute to broader amplification efforts.

Appendix 2: NDC SMM team budget

Dec Jan Feb
NDC BOS page development (NDC main page (1) + grassroots (9) + future add-ons) $3,000 $1,000 $0 Approved budget by VB $139,500
Content manager (1) $2,500 $2,500 $2,500 Actual budget $64,270
SM manager (1) $2,500 $2,500 $2,500 Difference -54%
AMA host (8-10 monthly) $2,000 $2,000 $2,000
Designer (including BOS pages design, Brand KIT, Swag Store) $3,000 $3,000 $3,000
Tools (Blue tick + Typefully + Near Social) $210 $30 $30
ETH Denver (Supermoon + SWAG + ShardDog activations) tentative budget, specification is comming $0 $20,000 $10,000
Total $13,210 $31,030 $20,030
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