To start, have been looking through the “brand” tag here and old posts around Brand update and couldn’t find clearly articulated visual strategy. Can you please link to it? Would be good to have it at the start of the post.
Within that, I have questions around how we are measuring the improvements around people finding information they need and what are the user research groups saying.
Would be great to understand what is the order of information that various roles are looking for, what are the common parts and how it aligns with the landing page. This is specifically important on the landing page where everyone starts. (btw, the attached here image of experience flow doesn’t have enough resolution to read text)
Specifically, what are tag lines that people can reuse when sharing NEAR with friends and colleagues.
I also really curious where do important elements of the website go:
- Email subscription
- Ecosystem map – given ever expanding number of projects, guilds, companies, investors, accelerators and other organizations, it’s important to have a very easy way to understand the ecosystem at the glance as well as to be able to find specifics.
- Roadmaps – we need a lot more communication around what is happening in the ecosystem and
- Recent updates and upcoming events: things like upcoming Town Hall or recently launch projects. I seen something that looks similar on the last screenshot in Brand Refresh: Visualizing the NEARverse but would be great to understand how it all fits.
- As @amosbestcookie asked, real time info is also important, where would that fit in the current design?
I know we have done some of it, but just to emphasis it’s important that we collect what are ways that existing developers, founders, guild leaders explain values of NEAR (because these are the ones that attracted them) and make sure we put them on website. As the Ecosystem grow, it will be important to keep collecting this info and update this information.
Also one of the concerns I’ve heard around load time for CGI. It’s critical that website loads super fast across the world. How do we make sure we achieve this?
We also are pretty clearly limited what we can have on the website and how fast we can update it as things change. I propose to move most of the Learn information into Wiki (Establishing NEAR Wiki) that both core team and community can contribute to.
All in all, having a staging version with content, UX and layout, even if not all the design is not ready would be great to collect more specific feedback.