[Closed]TikTok/Instagram/YouTube/Telegram campaign for dexGO NFT game on Aurora - 3

Marketing DAO Marketing DAO
1

Hi @marketingdao-council

hi @Dacha and @so608, @Klint

Follow discussion with Near, Aurora team, we would like to propose pre-approved TikTok/Telegram/Instagram/YouTube campaign for dexGo move2earn, AR, SocialFi game (https://dexgo.club/en)

dexGo - Earn by walking the real routes

  • What is the dexGO:

dexGO is a game created for healthy lifestyle growth, traveling and earning. It’s easy: put on NFT sneakers and go on a journey through the routes of your own city, get money for this.

  • Our mission:

Attracting people to active lifestyle and traveling through their own city using the technologies of the future - augmented reality and blockchain.
dexGO makes it possible to turn your steps into real money.

Web site: https://dexgo.club/en

White paper: DEXGO - dexGO

DappRadar: https://dappradar.com/aurora/games/dexgo

NFT sales page (supports AURORA token or ETH): OpenBiSea - NFT Market & Auction

We just launch campaign for Kyiv, Ukraine and here is results:

SUM: 14.04-21.04 22.04-28.04 29.04-05.05 06.05-13.05
views TikTok 580000 88000 125000 211000 156000
views Instagram 18322 559 3200 884 13679
view Facebook 24763 300 4000 8800 11663
view YouTube 14207 3100 3200 3180 4727
total view 637292 91959 135400 223864 186069
views profile TikTok 5932 715 1066 2180 1971
views profile Instagram 737 69 163 276 229
clicks Instagram 139 14 16 79 30
followers TikTok 1892 182 484 659 567
followers Instagram 13 0 5 8
followers Facebook 13 0 2 4 7
followers YouTube 19 1 3 10 5
views website 2261 221 650 837 553
followers Telegram 398 10 54 142 192
followers E-mail 70 3 9 23 35

Campaign socials:

We are create one video per day and one route per day in Kyiv. All of those users are non-crypto, which gives unique opportunity for Aurora blockchain to have new users on Aurora+

What are we planning to do?

Similar campaigns for cities/countries with separate social accounts:
2 cities/Ukraine

Marketing Activities

  1. Create 1+ videos per day (includes Aurora logo) and post on tiktok, reels, shorts, stories accounts
  2. every week competitions (best selfie on location, best time to reach new location, merch(possible Aurora?) to hide on location)
  3. Every week post on our Social Media Links Twitter, Telegram, Discord, Reddit:
    https://twitter.com/openbisea
    Telegram: Contact @openbisea_en
    OpenBiSea
    Reddit - Dive into anything

NEAR wallet: openbisea.near

Budget Proposal - paid in unlocked NEAR tokens

Proposal per month: 2 cities * 500 USD = 1,000 USD

Total for 1 month: 1,000 USD

Measurements

Campaign starts - 2 weeks after money received
Campaign duration - 4 weeks

(1M+ views/month) 2 cities * 500k/month views across all socials each
(4k+ new followers/month) 2 cities * 2k followers/month

Please check reported campaign results for Kyiv for a proof.

Advantage for NEAR ecosystem

  • Brand Awareness increase of NEAR/AURORA

  • Empowering the NEAR ecosystem through collaborations with other communities

  • Motivate beginners to join the NEAR/AURORA ecosystem to get involved in blockchain games

  • Social impact for NEAR/AURORA foundation to help Ukraine adapt during war happens

Thank you a lot for checking our proposal. We really appreciate your support.

dexGo team.

2

Hello! Thank you very much for your proposal.
Due a specific KPIs for August and September, MDAO can allow only proposals focused on the following:

  • NDC elections
  • Increasing numbers of active Developers
  • Increasing numbers of active Users and Transactions
  • Increasing numbers of Tools on BOS

I suggest postponing your proposal to next quarter and focusing on the oncoming Elections in NDC. We all need to get at least 500 people to participate so that the Grassroots DAOs continue receiving funding.

3

Do you mean we can post proposal for incentivise our players to join voting till Sep. 19? I saw they must pass https://i-am-human.app/ and vote.
We can do special prizes for them and we can reach some hundreds I guess.

4

Thank you for your proposal.

Unfortunately, i won’t support your proposal

Reason:
Your proposal is out of scope for our August core KPIs.

I encourage you to apply next quarter. Thank you

5

Hi @oleksiivinogradov thanks for your proposal.

As outlined by @Dacha, unfortunately the Marketing DAO have limited funds to disburse for this month and we are focused on supporting projects that align with ecosystem KPIs - primarily the NDC election and BOS.

Therefore i am unable to support this proposal in its current form.

Moved to Closed

6

Hi @oleksiivinogradov

Thanks for your proposal. As mentioned by the other council members and advisors, we’re not able to fund this proposal due to the recent shift in focus toward getting more participation the NDC elections.

Perhaps we can look into supporting this type of proposal after the elections.