After working on Instagram for the last three months, it was being identified that we need to promote NEAR-related activities with some potential tags.
- Instagram has 1386 million active users number recorded in July 2021. With maximum users in the age range of 18-34 and maximum investors around 90%+ come from the age group of 18-40
- Statistics about the age group Vs. share of users on Crypto from https://www.stilt.com/ blog published in March 2021.
Instagram promotes things on its platform based on the tags and the latest trends it shares from time to time.
The community accounts will promote the tags at the starting month to make sure the tags get visibility on IG which can be used later to connect with the larger audience from any IG accounts.
To start in the initial stage, two accounts are going to be used as our community channels [@near.updates and @nearprotocol_news] to achieve the results.
Responsibility of the Channel
- Make at least 90 posts a month from each account.
- Read daily updates of NEAR Ecosystem and Design the Posts accordingly.
- Share Reels and Stories frequently.
- Cross-promote NEAR activities from stories and reels.
- Increase the visibility of proposed tags.
- Make connections with the Instagram Influencers to promote NEAR activities.
[Revised] Requested Budget
The budget is going to be $600 max for both channels.
Invitation to Collab
If anyone from the community has better outreach in blockchain-related Instagram accounts. Please do connect.
If the KPI and visibility on Instagram from this initiative give good impressions. More Instagram activities can be proposed.