[REPORT] AaronAbyss - August 2022 Funding for Marketing to create content and introduce new users to the NEAR ecosystem

NDC [Archived] Marketing DAO
1

Original Proposal

Hello everyone!

First of all, I would like to thank everyone on the marketing council for allowing me to take my content to the next level and to give viewers a higher quality experience. I had a great time making the AbyssAlert videos.

The Main objective of the AbyssAlert show was to bring attention to NEAR through Macro viewership so lots of people got the first initial exposure too NEAR ever. By bringing exposure to people who have never heard of NEAR Protocol it helps catalyze NEAR Protocol to the mainstream.

Marketing Activity:

I created 4 Short form videos and 4 long form youtube videos where each short form video was paired with 1 long form video. The intent of this marketing activity was to give NEAR Protocol exposure to the everyday person.

Video Performance

AbyssAlert Session 1 View count: 9,561 views (View Count at the time this was written)
(One short form and long form video)

AbyssAlert Session 2 View count: 4033 views (View Count at the time this was written)
(One short form and long form video)

AbyssAlert Session 3 View count: 4546 views (View Count at the time this was written)
(One short form and long form video)

AbyssAlert Session 4 View count: 8479 Views (View Count at the time this was written)
(One short form and long form video)

Total AbyssAlert View count : 26,619

Marketing Improvement:

I believe I met the goals of what this marketing proposal set out to do, despite the fact there’s lots of room for improvement to help take my content to the next level and bring more exposure to NEAR Protocol. As time goes on I believe my content will continue to improve and my reach will be greater.

Conclusion:

I am happy with the results I achieved through my first season of AbyssAlert and I think there is a lot of opportunity and upside to this mission of bringing NEAR Protocol mass adoption. Me and the NEAR Protocol Marketing DAO’s missions seem to align and it was a pleasure to work with the Marketing DAO. I hope for continued collaboration and to extend this show so we can bring as much exposure to NEAR as possible!

I’m glad to hear any feedback from the Marketing DAO council.

Sincerely,

AaronAbyss

1 Like
2

Links to videos pls ?

2 Likes
3

Yessir. For the Short Form Videos Im only going to provide a Tiktok link. But keep in mind the total view count included Instagram and Youtube shorts too, where the Tiktoks were re uploaded. I also will add that I do feel the Long Form videos definitely underperformed on Youtube, but Youtube’s algorithm is very hard to break, and it was really my first time in a long time trying to construct long form videos. I have a lot to improve on the long form end.

Session 1:

Short Form: Short Form

Long Form: Long Form

Session 2:

Short Form: Short Form

Long Form: Long Form

Session 3:

Short Form: Short Form

Long Form: Long Form

Session 4

Long Form: Long Form

Short Form: Short Form

1 Like