Hey Everyone,
Hope you’re all fantastic and we’re excited to join in expanding NEAR to the world!
This is our first proposal to the Marketing DAO, but not our first rodeo in marketing or Web 3!
Introduction: We at iiNDYVERSE have been building in stealth mode for 6 months. Our core business is focused on bridging the gap between web 2 and web 3 audiences by playing at the intersection of entertainment & commerce.
Official Links: www.iindy.co / Twitter / Instagram
Funding scheme: One-time
Initiative Summary and Context: iiNDYVERSE is running an NFT fundraiser with Unchain Fund, Paras & NEAR with NFT artists Mara, The Dons & Ev3reth + Nigerian musician Wayne Snow. We would love some support for social media, marketing initiatives and press coverage to encorage user adoption.
Project overview - Ukraine Crisis - Kids in Conflict Collection
Press release - music industry focused
Impact / Value:
- Drive user adoption through increased project reach and engagement on social media.
- Develop positive sentiment by highlighting NEAR as a thoughtful community supporting charity initiatives.
- Show Wayne Snows peers and the wider fan/music/creative community (who’s trust in NFTs is relatively low) that web 3 will be used for good.
- Increase visibility for iiNDYVERSE ahead of our public launch in June
- Target web 2 communities and bring them onto NEAR through press and musician Wayne Snow’s network.
Marketing Tasks + Funding
IG, Twitter ad spend $400
IG, Twitter asset generation $500
3D design assets: $500
fyre.io competition: $300 (fyre are wavering their usual fees of $1500)
IG, Twitter copy writing (20-30 posts) + content management: $500
Influencer engagement: $400
Medium Article: $300
Success Metrics
- Number of RT, Likes and follows etc across socials
- Number of NFTs sold
- Money raised
- NFT thought leaders engaged
Timeline: June 1st - 13th
Planning & preparation of social assets
Thought leader engagement
Press reach out and negotiation
1st June - social teaser posts + Medium article live
8th June - fyre.io competition launch + Social push + thought leader push
8th-10th June - Twitter and IG advertising
Total Requested Amount: 2900 $USD
NEAR Wallet ID: iindyverse4good.near
Wallet Owner: iiNDYVERSE Ltd
We’re a bit tight for time due to the launch date being 10 days away!
@marketingdao-council Any questions pls do reach out 
