The intention of our project is to attract Venezuelans to the near community. To do this, we will make videos and posts on our Instagram: Mineria Virtual.
Also, we will ask our community (41k followers) to join the NEAR protocol official telegram channel, we will teach them about NEAR and recommend it for Staking or as Investment.
A great advantage is that our community is 70% Venezuelan and 30% Latino, reaching Chile, Colombia and Argentina, so it is a perfect opportunity to merchandise the NEARer Wallet P2P feature.
So, we will use our Instagram as key tool for the Marketing plan of Mineria Virtual Guild
Active Marketing using social networks + social events to engage with the public:
- Instagram Live / Daily Post / Social Events / Videos to promote the Near Wallet starting with our community of +40K followers: Mineria Virtual.
- A collaborative space as headquarters of Team/Guilds for events, weekly Crypto-Mondays and daily basis courses, social interactions, promotion and others.
- A fun token like Dogecoin that would get public attention like BEER token (Crypto Birra)
- Telegram and Instagram of “Mineria Virtual” to spend time with the Spanish Community
- Instagram & Twitter of @NearVenezuela for direct Marketing only NEAR related to the Venezuelans.
- Discord Channel where we can work together with our community, with collaborators.
With a great community and strong technology in the background, we will address a broad audience.
To continue growing even more, we will begin to carry out social campaigns to help entrepreneurs use new technologies such as the NEAR protocol.
The following activities will be carried out:
- Keep Instagram audience active with information of value and growing the followers with key partnerships with influencers.
- Strategic alliances with other projects that seek the growth of NEAR in Venezuela like “NODO58” (proposal under construction that will be presented in the future)
- Interviews with entrepreneurs in the blockchain area in Venezuela to talk about NEAR, finances, blockchain, and other related topics. (This will be posted on Instagram TV)
- Go advertising with hoarding, radio, tv and others about NEAR (giving brand expousure).
Even when is difficult to attract people’s attention on an unfamiliar subject, we will get them involved with NEAR protocol by having a connection with BEER in a funny and functional way, opening the door for other interactions in addition to a payment gateway.
It is a about of how to reach the public, and this will be made with a marketing strategy that is very clear now, and that will evolve as marketing actions are carried out and the results are evaluated.
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