Project Name: Demonstra DAO
Project Status: [ in progress ]
Project members:
Daniel Moraes @dani danimore.near
Rebecca Johnson @RebeccaJ rejoh.near
Juliana Matsumura @JulianaM jmm.near
Yuli Anastassakis @yuli07 yuli07.near
Project Accounting: current account balance 192.66952 NEARS
Funding: quarterly
Funding Period: june | july | august 2022
1. [PROPOSAL] SOCIAL NETWORKS DEMONSTRA - POSTING PLAN
Impact and value:
We expect to grow Demonstra’s followers and engagement having as its central objective the development of an inclusive and accessible communication to all audiences with functional diversity. Another important value for Demonstra Project is to spread the artistic production of people with disabilities in the visual arts and social networks, in order to value and spread more and more such professionals and inclusive projects, aggregating these values and concepts to the Near community.
The Demonstra’s community network has grown in the last months. Fifteen new people have joined the near community. We have also made several partnerships with other DAOS such as Incubadora, 55sp and Cudo. And we are using the exposure and sale platforms of NFTs Mintbase e 3xr.
Metrics for measuring success:
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We managed to increase the number of followers and greater engagement with our publications, creating greater interaction with people who are interested in the art produced by artists with disabilities. Our goal is to propagate and give visibility to this rich and powerful production and, through social networks, reach the entire artistic community and other sectors of society.
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In May we produced 10 posts, 93 stories and 3 videos on Instagram. We invested 25 USD weekly in boosting some posts to continue to reach more people and interactions. We created greater engagement and interaction with the audience that already follows us (11m), maintaining consistency and regularity in publications. In addition to the reach of our publications, we grew 174% in terms of reach and 59.5% in terms of engagement.
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We publicized the seminar schedule, highlighting the invited participants and showing who they are and a bit of their bio. We also made several posts focused on the works of the resident artists and on the virtual exhibition that opened on May 21.
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With a person dedicated to social media management and regular boost, we intend to improve these numbers, reaching more followers and highlighting the importance of funding and community Near. We realized the importance of having a communication and marketing professional focused on such matters and the collaboration with @yuli07 has been very good for her professionalism and commitment to the project. It has been very important to work with design professionals to create the artwork for the posts, this reinforces and preserves the visual identity of the project and increasingly connects the audience to something. Working with @lucterra from CUDO DAO has been very positive for the creation of the video teasers, as shown in the video images below and the post link. And guidance and direction with Demonstra founder @dani has been essential to overall focus and purpose.
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We are publicizing our partnership with near on our networks and tagging all our posts with #nearprotocol and #near.
Estimated timeline and achievement milestones:
- We are requesting an order for 3 months in order to facilitate the workflow. Our last marketing order took a month to get approved and we thought a quarterly order would be a good option.
- Produce 2 to 4 weekly posts on Instagram;
- Weekly boosts with investments of 20 to 25 USD per week. We believe it is necessary to invest in boosting some posts on instagram to continue to reach more people and interactions. We intend to continue the actions of last month, improving the focus and reach of our project;
- We also intend to create greater engagement and interaction with the audience that already follows us (11m), maintaining consistency and regularity in publications.
- In May we had the closure of the Demonstra Art Residency, which included the Seminar and Exhibition presented via Youtube Live. There were more than six hours of talks, debates and presentations from the artists and curators who participated in the residency, that we will edit and publish on our networks.
- We will continue to publicize the virtual exhibition with the artists who participated in the artistic residency Demonstra.
- We will make posts about the works that are in mintbase Demonstra. The idea is to give greater visibility to the NFTs of the resident artists.
- We will start advertising the Demonstra Dialogues, that implements a new communication network where it will be possible to disseminate audiovisual materials for research, actions, debates of ideas, collaborations and workshops related to the purpose of Demonstra.
- Produce 2 newsletters per month with project news
Funding Details (for 3 months):
- Social media content production and profile maintenance (instagram + youtube + newsletter) - 1200 USD (3 x 400 USD)
- Boost on Instagram - 300 USD (3 x 100 USD)
- Art direction and co-production of posts - 750 USD (3 x 250 USD)
SUB-TOTAL: 2.250 USD
2. [PROPOSAL] POSTER DEMONSTRA - JUNE
The exhibition that closes the program Demonstra Artistic Residency Edition #01 takes place in three virtual places:3XR, Arquipélago and Demonstra. The set of works presented is a cut of the works produced by the artists Guto Oca, Jeff Barbato, João Paulo Racy, Juca Fiis, Lua Cavalcante and Nara Rosetto during the four months of the Demonstration Artist Residency. The exhibition format is virtual and the artists’ works present in Demonstra’s website and social media.
The Demonstra Seminar is a public event for the closure of the art residency program Edition #01 Poéticas Informes supported by DGArtes. The event took place online on 09/April/2022 and featured the resident artists, curators and invited art professionals with debates on the productions and works that happened during the residency period.
This month we would like to promote it outside the networks and we are thinking of spreading posters of our exhibition around the city of Lisbon. Lisbon is our base city, where the project started and we thought it would be interesting to have these posters spread around the streets. It is very common here for festivals and exhibitions to advertise through posters on the streets. And in these coming months the city has a large circulation of people due to the summer, with people from all over the world, which would greatly increase the reach of our project. A2 posters as in the picture below with QR code will be printed to publicize our exhibition.
Links of Seminar and Exhibition Demonstra:
Seminar Demonstra - LIVE | Youtube
Funding Details:
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Poster printing: Digiset Printshop (www.digiset.pt)
(100 units | Printing eco-solvents colors billboard paper blueback | 120 gr | Format A2): 316,25 USD -
Poster Posting: Pedro Nuñez (posting of 100 posters in the streets of the city of lisbon): 65 USD
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Print production (contact with suppliers, receive and distribute material, receive and distribute material, work monitoring): 200 USD
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Graphic design: 250 USD
SUB-TOTAL: 831,25 USD
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TOTAL: 3.081,25 USD
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All are welcome to join us to talk and see our projects.
Website | NEAR Forum | Instagram | Facebook | Mintbase | 3XR
Thank you!
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Links to similar, previously funded forum proposals:
Proposals and Reports made to MarketingDAO:
Last Months Reports on CreativesDAO: