[CLOSED] Social Media NEAR/Aurora marketing with influencers on B4B platform

Marketing DAO Marketing DAO
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Project Information

B4B is a Web3 influencer marketing platform that connects companies with verified influencers and enables USDC payments via escrow smart-contract.
Proposal Title: Social Media marketing in August for NEAR and Aurora ecosystems with influencers on b4b.app platform

Previous Funding

We received grant funding from Aurora Ecosystem grant for platform development in June 2022.
Also received the grant on marketing with influencers for Aurora and NEAR ecosystems (in progress)
We won 7 hackathons and got funding for platform development.

Project URLs

Website: https://b4b.world
Ads launch app: https://b4b.app
Influencer app: https://influencer.b4b.app
DappRadar: https://dappradar.com/aurora/social/b4b-world
Twitter: https://twitter.com/b4b_world
Medium: B4B.world – Medium
Working globally with 400+ Twitter/Telegram influencers in different countries

Applicant Information:
Anton
Profile - b4b_world - NEAR Forum
NEAR Wallet ID - b4b_world.near
Country of Residence - Georgia
Twitter - https://twitter.com/b4b_world

Team Members:
Team - Anna, Anton, Gregory, Alex
More info: B4B World

Experience
Increased the number of participants in the Aurora Quest campaign
Growth stats in 1 week Ad campaign with 20 influencers:
Campaign tweet:https://twitter.com/auroraisnear/status/1666147634518851585?s=20

  • 400,000 Impressions in 1 week
  • 15,000 active participants in Galxe Aurora Adventures

Examples:
https://twitter.com/ndidi_gram/status/1669721881547796480?s=46&t=1kCFjcyzNnAumOhaMjv36A
https://twitter.com/leshka_eth/status/1669690633697755137
https://twitter.com/stacy_muur/status/1669680785983672321

Startups like Pluser.io tested launch with stat:
$150 spent on the campaign
25.1K impressions on Twitter
900 leads on the waitlist
$0.16 price per lead

Example:
https://twitter.com/pluser_io/status/1662789797469986817?s=20

Customer feedback:
https://twitter.com/elm_money/status/1678191559525761024?s=20
https://twitter.com/elshan_eth/status/1672190214297600000?s=20

More cases:
Notion – The all-in-one workspace for your notes, tasks, wikis, and databases.

Section 7. Project Goals

Project Overview:

B4B is a Web3 influencer marketing platform that connects companies with verified influencers and enables USDC payments via escrow smart-contract for collabs.

Goal: With the platform we plan to make collaborations with suitable influencers to provide more coverage on their audience, and attract new communities and users to the NEAR/Aurora ecosystem.

Company App - b4b.app

  • Influencer list with verified statistics (Social, on-chain, reviews, rating)
  • Post booking and payment in USDC from wallet on escrow smart-contract
  • Approve the completed task on time or request a full refund

Influencer App - influencer.b4b.app

  • Verify 1000+ followers channels and get orders (350 Twitter and 50 Telegram verified)
  • Propose content for advertiser’s needs or get direct booking with notification
  • Accept and post the content to receive the payment from smart-contract

:link: Blockchain

  • Escrow smart-contract for USDC payment
  • On-chain influencer’s statistics and history

:iphone:Superapp

  • Web-app with mobile adaptives
  • Non-custodial wallet sign up and payment

Section 8. Project Deliverables

Deliverable
With the platform, we plan to make collaborations with suitable influencers to provide more coverage on their audience, and attract new communities and users to the NEAR ecosystem.
The content is new updates in the ecosystem, quests, and activities for the community growth.

Distribution Channel - Twitter and Telegram channels

Total Social Media Posts with different influencers - 10-12 posts

Channel URL(s) examples suitable for the NEAR ecosystem, but depends of final content:
B4B: for Brands
B4B: for Brands
B4B: for Brands
B4B: for Brands
B4B: for Brands
B4B: for Brands
B4B: for Brands

Content Format - Posts (Text and Image), Retweet, Quote retweet
Type(s) of Content - ecosystem updates, quests, community activities

Section 9. Budget

Budget for influencer collabs during August:

  • $2400 ~ 200$x12 for each post publishing with different quality influencers channels
  • $600 (15% B4B platform fees+ Content preparation and management on the platform)

Total $3,000 USD (in USDC)
NEAR Wallet ID - b4b_world.near

2

Hello! Thank you very much for your proposal.
Due a specific KPIs for August and September, MDAO can allow only proposals focused on the following:

  • NDC elections
  • Increasing numbers of active Developers
  • Increasing numbers of active Users and Transactions
  • Increasing numbers of Tools on BOS

I suggest postponing your proposal to next quarter and focusing on the oncoming Elections in NDC. We all need to get at least 500 people to participate so that the Grassroots DAOs continue receiving funding.

1 Like
3

Hi @b4b_world thanks for your proposal.

As outlined by @Dacha, unfortunately the Marketing DAO have limited funds to disburse for this month and we are focused on supporting projects that align with ecosystem KPIs - primarily the NDC election and BOS.

Therefore i am unable to support this proposal. Please feel free to present again in Q4.

4

Hi @b4b_world – thanks for the proposal. I appreciate what you’re trying to do, and we have supported funding requests similar to yours in the past.

That said, for August, MDAO must allocate funding with a focus NDC election and BOS. Currently:

  • We have $203K+ in funding requests coming from the community for August
  • We have ~$46K to deploy
  • We cannot fund everyone
  • The funding we allocate is limited and must directly and primarily align with ecosystem KPIs – which are NDC election and BOS content

Given the above, I cannot support funding for this proposal at this time. I do encourage you to keep building and come back in the future after the NDC election in September, the success of which is necessary in order for funding to continue for community projects.

Thank you for the work you are doing!