Hello, NEAR Community! I’m EL, council member in the Hype DAO, and I would like to propose an initial run of a series we’re planning to host in YouTube called “Metazens of NEAR”!
Proposal Overview
In Subject Line: [PROPOSAL] New Hype DAO Project Proposal - Metazens of NEAR (MoN)
Overview:
The Metazens of NEAR will be an episodic spotlight for the people building on the NEAR network. It will feature artists, developers, and creators that are in the NEAR ecosystem, or are planning to build in its various platforms through on-boarding via Hype DAO. It will highlight the key points of their journey and experiences, their work, its impact, and the significance they bring to the community.
The episodes will be professionally made with the help of @kenzeroart , an artist, videographer, and director, and produced by @MALAMAYA designer, and theatre actor. They will be done in the style of an interview and showcase reel of their work with the subject highlights shown in approximately 7-10 minute shorts. The episodes will then be uploaded to YouTube.
@kenzeroart 's credentials:
Sample Episodes from @kenzeroart 's YouTube Series (What Metazens of NEAR will be based on):
More Than Art | S01E03 - Miguel-ler Reyes of Ige32000 Photography
More Than Art | S01E04 - Aliah Canillas | Underwater Photoshoot Behind The Scene Using Fish Tank
Sample Pubmats from @kenzeroart 's Works on NEAR Platforms (What Metazens of NEAR will be based on):
Astro Travelers on Apollo42 Marketplace
NEAR Doodle on Paras Marketplace
Project’s Timeline and Breakdown:
We’re planning to have six episodes for the first season of Metazens of NEAR, each focusing on a different topic relevant to the NEAR Ecosystem.
Metazens of NEAR: Season 1
Ep1: “Community Building From Web 2 to Web 3”
Sub: NFT/Crypto as a concept
Main: Community building
- To gain insight on community building in the space as it translates from web 2 to web 3, and how the arts influence this process - thereby providing a useful resource for community builders in NEAR.
Ep2: “The Artist”
Sub: Different forms of Art
Main: Art process
- To show the process of an artist transitioning from web 2 to web 3, with the struggles and success they’ve gone through up to this point - thus showing artists all over, that web 3 isn’t the scam it was peddled as by many. Introducing NEAR as well.
Ep3: “The Collector”
Sub: Collectibles
Main: Collector’s Perspective
- To highlight the NEAR ecosystem as it is viewed from the collector’s perspective in choosing an artist to support and pieces to collect, with the struggles and success they’ve gone through up to this point - thus showing artists all over, what they have to do to get a collector’s attention.
Ep4: “Building on NEAR”
Sub: Developing in the NEAR Ecosystem
Main: The Possibilities put forth by the NEAR space
- To showcase the pros and cons of building in the NEAR ecosystem through the eyes of a developer, gaining valuable insight as to what the possibilities are in the future for NEAR.
Ep5: “Play to Earn Games”
Sub: Tokenomics
Main: Games and play to earn
- To introduce the concept of play to earn, its impact, and how it relates to NEAR - detailing the benefits of deploying in NEAR and the advantage of being an early-mover.
Ep6: “The Metaverse”
Sub: Music & Fashion
Main: Metaverse
- To curate different NFT use cases as it relates to the Metaverse, and how web 3 can be used to promote their craft, be it music or fashion, in both web 2 and the Metaverse - introducing Metaverse projects in the NEAR ecosystem as well.
Once a month shoot for 1-2 days + 1 week of post production.
Video will be posted on YouTube during the second week.
Marketing will be conducted for the rest of the month.
For the first half of Season 1, it will be shot in Metro Manila, Philippines. As such the expenses below are to be considered
Break Down of Expenses:
First report - Season 1 Episodes 1-3
Episode 1:
Expenses:
-
Research and Procurement - $150 USD
-
Subject Compensation - $100 USD
-
Photo/Video Production + Behind The Scene Shoot - $350 USD
-
Food - $25 USD
-
Transportation - $25 USD
-
Post-production - $350 USD
-
Producer - $300 USD
-
Logistics and Contingencies - $200 USD
TOTAL = $1500 USD
Episode 2:
Expenses:
-
Research and Procurement - $150 USD
-
Subject Compensation - $100 USD
-
Photo/Video Production + Behind The Scene Shoot - $350 USD
-
Food - $25 USD
-
Transportation - $25 USD
-
Post-production - $350 USD
-
Producer - $300 USD
-
Logistics and Contingencies - $200 USD
TOTAL = $1500 USD
Episode 3:
Expenses:
-
Research and Procurement - $150 USD
-
Subject Compensation - $100 USD
-
Photo/Video Production + Behind The Scene Shoot - $350 USD
-
Food - $25 USD
-
Transportation - $25 USD
-
Post-production - $350 USD
-
Producer - $300 USD
-
Logistics and Contingencies - $200 USD
TOTAL = $1500 USD
For 3 Episodes, with 1 episode per month = $4500 USD
3 Month Marketing and Management:
Marketing & Management:
- Content Creation and Pubmats
- 3 shorts for each month, with $25 for each video = $75 x 3 months = $225
- 3 pubmats for each month, with $7.77 per graphics = $23.33 x 3 months = $70
TOTAL = $295 USD
- Promotions and Marketing Campaigns
- 3 Engagement/Marketing Campaigns per month, with $45 split between 3 Winners per week in a 3 week period = $45 x 3 weeks x 3 months = $405
TOTAL = $405 USD
- Management for New Social Med Platforms
- TikTok
- $200 per month = $200 x 3 months = $600
- YouTube
- $200 per month = $200 x 3 months = $600
- TikTok
TOTAL = $1200 USD
GRAND TOTAL = $6400 USD
We will be requesting funding for the first half of Season 1 foremost to provide a viable product that can be used by all in NEAR to promote the space, and to ensure the quality of content we’ll be making lives up to the standard set as examples here in this proposal. The amount requested is to be used in the span of three months, making content, promoting, and building for the NEAR Community.
Marketing Strategy
One Month Strategy:
Week 1
-
Shoot Day
-
Post-production Week
-
Behind the Scene Promos
-
Social Media Posts
Week 2
- Pubmat
- Short-form Content
- Full Video Posting
- Contest
- Winner Announcement
Week 3
- Pubmat
- Short-form Content
- Contest
- Winner Announcement
Week 4
- Pubmat
- Short-form Content
- Contest
- Winner Announcement
Key Metrics:
Youtube
- View Count
- Subscriptions
TikTok
- View Count
- Follows
The goal is to produce quality content that invites creatives from all over the world to start building in the NEAR ecosystem - by showcasing the immense talent that is present in the community. These episodes will also highlight the beginner experience in NEAR and will be used to onboard new builders through interactive marketing and content engagement.
To quote Bill Gates,
Content is king.
Thank you @creativesdao-council for your time and consideration!