[Approved] NEAR Philippines July-September 2022 Initiative

Guild: NEAR Philippines

Funding Scheme: 3 Months (July, Aug, Sept)

Previous Proposal Link: NEAR PH JUNE MONTHLY REPORT - Google Docs
Previous Month Report:

June Report: NEAR PH JUNE MONTHLY REPORT

June Metrics: NEAR PH STATS FOR JUNE, 2022

Mission: To educate, guide, retain, and onboard more Filipinos in the NEAR ecosystem.

Goal: To educate and onboard more and more Filipinos to NEAR Blockchain and to encourage them to take part in projects and activities in different communities in the NEAR Ecosystem.

NEAR Philippines Social Handles:

Telegram:

GENERAL GC: https://t.me/NEARPhilippines

  • with 1,150 members

FB Group:

  • 2,081 total members

FB Page:

  • 2,350 Followers

YouTube:

  • 745 subscribers with 136 videos uploaded

Twitter:

https://twitter.com/NEARPhilippines

  • 3,490 followers with more than 3,372 Tweets Organically

Medium:

  • A total blog of 130.

With the recent success, partnerships, and collaborations. We have slowly but surely built a steady influence of NEAR on more Filipinos. Some of the mid-top popular local crypto pages and people have reached out to us for an interview and collaboration.

Bitpinas is one of the famous crypto news outlets in the Philippines and we are very happy that they have started to tag us in their posts and their editor-in-chief even reached out to us for an interview soon. We are really grateful and ecstatic because this means that there will be more and more people who will know NEAR Protocol and also our guild, NEAR Philippines.

BitPinas FB Page: Redirecting...

Here attached are the screenshots we’ve taken and shared to our community.

We are looking forward to the interview with BitPinas soon and we will continue to educate and reach out to other famous crypto pages/content creators in the country.

ACTIVITIES AND INITIATIVES FOR THE NEXT 3 MONTHS

To achieve further growth in our community and to actively perform events, giveaways, and other activities, here are the deliverables that we will perform every month along with its budget and detailed description.

9x Videos ~ 3,000 USD (for 3 months)

Videos are essential in attracting audiences in the online world. Since only a percentage of Filipinos are familiar with the blockchain, one of our ways to educate and encourage learning is by producing informative videos and events about the NEAR Protocol Blockchain.

If you visit our Youtube Channel: https://www.youtube.com/channel/UCRUT0Z3TgwgrH8ns2WreJsQ/videos you will see several videos that we have made about NEAR. We want to highlight the up-and-coming projects on NEAR so that’s why we reach out to them, interview what their project is about, and promote them on all our channels. We also interview some of our veteran and popular artists in the NEAR space because we believe that this will encourage and provide more opportunities to our community.

In the last 2 months, we have created videos such as Converting NEAR to Peso Tutorial (due to public demand), we interviewed the Spin Team, recreated a welcome video of NEAR Protocol, interviewed The Auction Team, our NFT Artist Stressed Tomato, and Play2Earn Games on NEAR Protocol. You can check them here: May 2022 - YouTube

Since we started producing videos and uploading them on our YouTube Channel, we have received collaborations from different projects and communities because they are fascinated and impressed by our videos.

We recently had a contest where we ask our viewers what they think and learn from our published videos and here are some of the feedback:

9x Live Interviews with Project Founders/Artists ~ 1200 USD for 3 months

We personally reach out to these project founders/artists and we invite them for an exclusive interview to talk about their upcoming projects. Doing this, we do not only benefit from it, but also the said project as well because we upload this video on our Youtube Channel, we make infographics about them and we promote the interview and their project across our social handles.

We believe that by getting to know the people behind the projects will make their audience and future users feel at ease, they will also gauge whether the project is worth trying.

These are the project founders we have interviewed for the last 2 months:

The Auction Interview | NEAR Protocol Philippines Stressed Tomato with NEAR Philippines | NFT Artist Interview

Spin A Defi Derivatives Infrastructure | NEAR Philippines Interview

Play2Earn Games on NEAR

Converting NEAR to PESO via Binance | NEAR Wallet Tutorial

Welcome to NEAR Protocol | NEAR Philippines

6x Articles ~ 300 USD (for 3 months)

We create featured articles where we share important tips and insights with our readers, especially those people who are into reading. From the interviews that we conduct to these transcriptions. We aim to properly convey to our readers and followers everything about these said projects. Some might understand something just by watching and listening, others might not. Some are visualizers, others are readers. We convert our founder interviews to written ones so that those readers who don’t want to watch everything can just scan and read through the whole article.

Here are the featured articles and transcriptions we’ve made for the last 2 months::

6x Translations ~ 60 USD for 3 months

Value: Decentralization warrants inclusion. When people feel included, they may be more inclined to commit their resources, especially talents, to an institution within which people feel welcomed. In view of this, when non-English folks see that NEAR is including their mother tongue, that is good PR for NEAR.

Impact: Many of us in the NEAR ecosystem can attest to this fact: while English is the language of our minds, our mother tongue is the language of our hearts. Our mother tongue strikes a different chord in us. It’s visceral. One of our team members agrees with this. While this member is very proficient in English, this member started to well up in tears after this member started to hear a multimedia translation into their member’s mother tongue.

Here are the translations we have for the last 2 months:

120x Graphics ~ 700 USD for 3 months

Value: NEAR is benefiting from the talents NEAR PH has. The infographics ninja in our team has been honing his skill over the last year so as to capture the message and translate that into a visually oriented mode. While NEAR is allowing us to hone our skills in this department, NEAR would be able to hire our talents for infographics whenever NEAR needs it.

  • Impact: Not all information is created equal. Some are best conveyed in written words; others are better off in a diagram. Moreover, infographics can capture the essence of a concept. They can also provide alternative perspectives with which to appreciate a notion or a seemingly-esoteric concept.

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The Graphics we make every month are the ff:

  • Infographics from different Updates and Announcement of NEAR Protocol
  • NEAR Games Infographic
  • Weekly NEAR Price Update
  • Featured Artists of the Week
  • Testimonials of our Community Members
  • Graphics for our Promotions and Giveaways
  • Graphics for our Events
  • Graphics for our Videos on our YouTube Channel
  • Graphic for our articles

Some of the graphics above are done weekly with different concepts and topics. Our graphics vary from 40-45 pcs every month.

Social Media Management ~ 3,000 USD (for 3 months)

This will include:

  • Facebook Page/Group management
  • 2 Posts per Day/5x a week with 1-3 Reshares about Crypto and other NEAR Pages
  • Sharing/Posting Content and activities

  • Answering page inquiries

  • Twitter page management

  • 2 Posts/Day 5x a week with a total of 10 Retweets from different projects, updates and announcements.

  • Creating and Scheduling Posts Twice a Day, 5x a Week

  • Project Management

  • Actively monitor and update the team with different tasks needed every week and every month.

  • Answering inquiries on all of our social media handles

Community Management ~ 3,000 USD (for 3 months)

This will include:

  • Growth Tracking. So far, we have continuously succeeded in surpassing our target growth every month and we are grateful for everyone’s support.
  • Inviting and Educating New Members who join our community by letting them join our orientation and encouraging them to participate to all our events and giveaways
  • Community Moderation & Engagement- Consistently engage with members across all our social handles as well as our group chats.
  • Bounties
  • Community Awards
  • Giveaways in NEAR- Whenever a project wants to collaborate with us through AMAs and giveaways, we also take part in funding the giveaways so as to encourage more people to join and attend these upcoming projects that want exposure to our community.
  • Tips for Telegram Tipbot
  • Managing Community Events

Relevant Boost Post Ads ~ 90 USD (for 3 months)

We have tested an event ad on our FB Page and the impression, reach, engagement and followers it got were better than our usual. We only availed the cheapest offer. So, we decided to boost posts that are only urgent such as our Events/Announcement/Collaborations.

We plan to boost posts that are only necessary such as events, contests, announcements, collaborations, etc. We want to see if the impact and influence it will give to people will boost NEAR.

Here is an example of our previous boosted post on our FB Page.

Events ~ 800 USD (for 2 months only)

We have already received our Event Funds for the month of July, so we won’t be asking for anything for this month.

NFT Contest

Theme: Your Way of Campaigning to Encourage People to Help Stop Climate Change (July) ~ 400 USD (PAID)

This event aims to highlight people to join the movement of protecting and preventing the irreversible effects of Climate Change. We want people who see these artworks reflect their actions and make small to big changes against Climate Change.

:tada::tada:Announcing the @NEARPhilippines “Your Way of Campaigning to Encourage People to Help Stop Climate Change” #NFTContest!

Open to all artists in the NEAR Community!

:sparkles:Prize Pool

1st Place: 5,000 PHP/ ?N
2nd Place: 4,000 PHP/ ?N
3rd Place: 3,000 PHP/ ?N
4th-8th place gets 1,000 each/ ?N
6 winners to win 500 pesos each/ ?N

Contest Duration: July - July 2022
Announcement of Winners: July 2022 | 8:00 PM (Thursday)

How to Enter:

:white_check_mark: Follow @NEARPhilippines & join our Telegram https://t.me/NEARPhilippines
:white_check_mark: Like & Retweet the contest announcement post and tag your artist friends!

Mechanics:

  1. Create an original artwork that is related to the theme: “Your Way of Campaigning to Encourage People to Help Stop Climate Change”
  2. Post your artworks on Twitter and tag @NEARPhilippines with the correct hashtags #NEARPHSavetheEarth, at #NEARPhilippines on your tweet.
  3. Make sure that your artwork has a meaningful description of why you chose that campaign.
  4. You have the freedom to mint your artworks on any NFT Marketplaces on NEAR since all proceeds will be yours. Win-win.

:warning:Not following the proper hashtags will result in deductions of points.

  1. The top 8 best artworks will be chosen, with the Top 3 as the overall winners. Top 4-8th will receive 1,000 PHP each.

Factors:

  1. The winners are based on the selected veteran judges that are surely proficient in their crafts.
  2. Artworks that best fits to the createria with a meaningful description has a high chance of winning.
  3. You can promote your artworks on any social media platforms.
  4. Posted artworks on Twitter with lots of reactions will give you a huge boost but won’t be guaranteed for a secured spot.
  5. All the artworks will be evaluated with our criteria below.
  6. All artists can join, so share this post on any social media handle and tag your artist friends so they can take part in this fun event!
  7. 6 random people will be selected to win 500 pesos each on the next day so be sure to follow our post.

Criteria for Judging:

  • Creativity 30%
  • Originality 20%
  • Theme Relatedness 30%
  • Impact 10%
  • Description 10%

:star: Winners will be announced on July 2022 | 8:00 PM

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NFT Contest

Theme: Unspoken Inner Demons (August) ~ 400 USD

This event aims to tackle and highlight people that are battling with their Inner Demons/Darkness. It relates to Mental Health but on the darker side. We want our artists to draw and depict the demons that they are battling every day or see someone battling theirs. It is dark but these things are not usually discussed so we want to tackle this.

:tada::tada:Announcing the @NEARPhilippines “Unspoken Inner Demons” #NFTContest!

Open to all artists in the NEAR Community!

:sparkles:Pool Prize

1st Place: 5,000 PHP/ ?N
2nd Place: 4,000 PHP/ ?N
3rd Place: 3,000 PHP/ ?N
4th-8th place gets 1,000 each/ ?N
6 winners to win 500 pesos each/ ?N

Contest Duration: June - June 2022
Announcement of Winners: June 2022 | 9:00 PM (Thursday)

How to Enter:

:white_check_mark: Follow @NEARPhilippines & join our Telegram https://t.me/NEARPhilippines
:white_check_mark: Like & Retweet the contest announcement post and tag your artist friends!

Mechanics:

  1. Create an original artwork that is related to the theme: “Unspoken Inner Demons”
  2. Post your artworks on Twitter and tag @NEARPhilippines with the correct hashtags #NEARPHInnerDemons, at #NEARPhilippines on your tweet.
  3. Make sure that your artwork has a meaningful description of why. A short story would be great.
  4. You have the freedom to mint your artworks on any NFT Marketplaces on NEAR since all proceeds will be yours. Win-win.

:warning:Not following the proper hashtags and will result in deductions of points.

  1. The top 8 best artworks will be chosen, with the Top 3 as the overall winners. Top 4-8th will receive 1,000 PHP each.

Factors:

  1. The winners are based on the selected veteran judges that are surely proficient in their crafts.
  2. You can promote your artwork on any social media platform.
  3. Posted artworks on Twitter with lots of reactions will give you a huge boost but won’t be guaranteed a secured spot.
  4. All the artworks will be evaluated with our criteria below.
  5. All artists can join, so share this post on any social media handle and tag your artist friends so they can take part in this fun event!
  6. 6 random people will be selected to win 500 pesos each on the next day so be sure to follow our post.

Criteria for Judging:

  • Creativity 30%
  • Originality 20%
  • Theme Relatedness 30%
  • Impact 10%
  • Description 10%

:star: Winners will be announced on Aug 2022 | 8:00 PM

—------------------------------------------------------------------------------

Crypto Content Creator Promotion (September) 400 USD

We would like to take the month of September to test run an opportunity to broadcast and promote NEAR Protocol Blockchain and our guild as well with at least 1 well-known Crypto Content Creator in the Philippines.

We noticed that there are a lot of Crypto Communities in the Philippines and we want to take this opportunity to do the test run of having a paid promotion with a well-known local content creator, so he/she can promote it on his/her network and we will promote it on ours as well.

In the said promotion, he/she will be explaining NEAR Protocol, communities, tokens, tokenomics, use cases, daos, nfts, guild, and then the NEAR Philippine Guild. We believe that by doing this, it will create a lot of learning, impact, reach, impression, and opportunity to onboard more Filipinos in the NEAR blockchain.

If this will be a success, we will be doing this once in 3 months having an in-depth explanation of the different platforms on NEAR.

One famous crypto content creator has featured NEAR Protocol and we have seen positive feedback and views about NEAR from them. So, we would like to use the fund for this month to try and have a sponsored promotion to them. In order to make it so that the funds are used wisely, we will be monitoring and assessing metrics and feedback on our channels weekly after the promotion goes live in September. Should we feel that the promotion isn’t up to par with our desired metrics we will halt the promotion early and will instead use the rest of the remaining fund to run ads for our social media platforms.

WHAT IS NEAR PROTOCOL?

Just a Recap for 3 Months Worth Proposal

9x Videos ~ 1,000 USD X 3 = 3,000 USD

9x Live Interviews with Project Founders/Artists ~ 400 USDX 3 = 1200 USD

6x Articles: $50 X 6 = 300 USD

6x Translations: $20 X 3 = 60 USD

120X Infographic: $5 X 120 = 600 USD

Social Media Management: 1000 USD X 3 = 3,000 USD

Community Management: 1000 USD X 3 = 3,000 USD

Relevant Boost Post Ads: 30 USD X 3 = 90 USD

NFT Contest: Theme: Climate Change (July): 0 USD

NFT Contest: Theme: Unspoken Inner Demons (August): 400 USD

Crypto Content Creator Promotion (September): 400 USD

Total: $12,050

NEAR Wallet: near-philippines.sputnik-dao.near
3 Months Total Payout Request: $12,050 USD in NEAR or Stablecoin

Owner: nphil.near

The following breakdown has been carefully considered by the team for commensurating distribution of funds. A common fund has also been made for overhead and unexpected expenses. We have opted for a 3-month payout request this time around in order to better streamline our operations. A monthly payout request tends to slow us down since we would have to submit a proposal more than if we were to do a quarterly proposal. We hope this initiative, along with what we have proven we can already do will be taken into kind consideration by the marketing vertical.

More power to Blockchain solutions via NEAR Protocol!

3 Likes

Happy to support. Thanks for great job :clap:

3 Likes

Thank you @Dacha! We strive to improve each time.

2 Likes

Strong proposal. Thank you for the detailed breakdown of each element of your marketing. You have my support.

3 Likes

Thank you @klint! We will continue to achieve more in the NEAR future!

Also happy to support. Moving to Approved

2 Likes