I can leverage my existing audience for a new show by following these steps:
- Announce the new show to my existing audience: I will make sure to let my existing audience know about the new show as soon as possible. I can do this through email newsletters, social media posts, or by announcing it on my existing show.
- Promote the new show on my existing platform: I will use my existing platform (such as a podcast or YouTube channel) to promote the new show. This can include mentioning it in my existing show, creating promotional material (such as trailers or teasers), or sharing updates about the new show on my social media channels.
- Offer an incentive for my existing audience to check out the new show: I will consider offering an incentive for my existing audience to check out the new show. This could be a discount on a paid subscription, access to bonus content, or a special promotion or giveaway.
- Cross-promote the new show with other creators or platforms: I will consider reaching out to other creators or platforms in my niche to cross-promote the new show. This can help me reach a new audience and build more visibility for my new show.
- Use paid promotion to reach a new audience: I will consider using paid promotion to reach a new audience for the new show. This could include running ads on social media platforms, using paid search ads, or running sponsored content on other websites or platforms.
It is generally a good idea to use a new feed for the new show, as this will allow me to keep my existing show and the new show separate and make it easier for my audience to find and subscribe to the new show. I can promote the new feed on my existing show and platform, and encourage my existing audience to subscribe to the new feed to stay up-to-date on the new show.
I can optimize my show, “Near Chat with Chapo”, for discovery via search on platforms such as Spotify by following these steps:
Use relevant keywords in the title and description of my show and episodes: I will choose keywords that are relevant to my show’s content and that my target audience is likely to search for. I will use these keywords in the title and description of my show and episodes to increase the chances that my show will appear in search results.
Make sure the show and episode titles are descriptive and easy to understand: I will use clear and descriptive titles for my show and episodes that accurately reflect their content. I will avoid using vague or misleading titles, as this can lead to a poor user experience and may negatively impact my show’s discoverability.
Use tags to categorize my show and episodes: Most platforms, including Spotify, allow me to add tags to my show and episodes to help categorize them and make them more discoverable. I will choose tags that accurately reflect the content and theme of my show and episodes, and use as many relevant tags as possible to increase my show’s visibility.
Write detailed and informative show notes and episode descriptions: Show notes and episode descriptions are an important way to provide context and information about my show and episodes. I will make sure to include relevant keywords in these descriptions, and provide a clear and concise overview of the content covered in each episode.
Promote my show on social media and other platforms: In addition to optimizing my show for discoverability on Spotify, I will also promote my show on social media and other platforms to drive more traffic and visibility. I will share links to my show and episodes, and encourage my followers to listen and share with their own networks.
Here is an example of how I could write show notes and episode descriptions for SEO and discovery on Spotify for “Near Chat with Chapo”:
Title: “Jump DeFi on NEAR Protocol: The Ultimate Guide to Swapping Tokens, Farming Crypto, and Staking NFTs”
Description: “Welcome to Jump DeFi on NEAR Protocol, where we discuss the latest tips and strategies for making the most of this exciting new platform. In this episode, we cover how to swap tokens, farm crypto, and stake NFTs on Jump DeFi, and share insights from industry experts on the latest trends and best practices. Tune in to learn everything you need to know about Jump DeFi and the NEAR ecosystem.”
Tags: NEAR, NEAR Protocol, Jump DeFi, NFTs, Jump tokens
Show Notes: "In this episode of Jump DeFi on NEAR Protocol, we delve into the exciting world of Jump DeFi, a new platform built on the NEAR protocol that allows users to swap tokens, farm crypto, and stake NFTs. We discuss how NEAR and Jump are partnering to bring new users to the NEAR ecosystem, and share insights from industry experts on the latest trends and best practices in the world of DeFi. Whether you’re a beginner or an experienced DeFi enthusiast, this episode is packed with valuable information and resources to experience NEAR and Jump for yourself!
I will track the following KPIs (key performance indicators) to understand how well my show is performing and identify opportunities for growth:
Number of downloads: I will track the number of downloads to understand how many people are listening to my show. This KPI can help me identify any trends or changes in my audience and understand how well my show is performing.
Number of subscribers: I will track the number of subscribers to understand how many people are actively following my show and want to be notified when new episodes are released. This KPI can help me understand how well my show is retaining its audience and identify opportunities for growth.
Average listen time: I will track average listen time to understand how long people are listening to my show, and use this KPI as an indicator of engagement and interest. This can help me understand how well my show is holding people’s attention and identify any areas where I might need to improve my content.
Number of social media followers: I will track the number of followers I have on social media platforms like Twitter, Facebook, and Instagram to understand how well my show is resonating with people and identify opportunities for growth.
Number of reviews and ratings: I will track the number of reviews and ratings I receive to understand how well my show is being received by my audience and identify any areas where I might need to improve my content.