Users Onboarding & Retention: Our main objective is to uphold a high retention rate of 70% for users eight weeks post-onboarding. Activities will mainly focus on educating users about NDC and BOS
Account acquisition cost: Range $5-$7. We’ll focus on organic content and optimize rewards in marketing campaign
Diverse dApp Engagement: We set a goal to keep at least 50% of users interacting with 3 dApps in 1 week
Social engagement score: this is our strength. We’ll increase brand awareness on Twitter, metrics: Followers, Like, Repost, Impressions via quality content and AMA
Content & Campaign
50-70 infographics per month (latest news, weekly highlight, …)
Could you please give more clarity on the strategies that you are going to use to retain users and on-chain engagements? because your previous reports didn’t provide more details on retentions and on-chain activities.
I recommend that you create a BOS page where your users can be redirected and interact with your content, as this will allow us to easily track on-chain engagements and activities. You can use any of the existing widgets by forking them.
Hi @near.insider thanks for your proposal. I have reviewed and noted replies to questions.
Happy to support for this month. In January, we will be shifting our approach to funding content projects. Look out for more details soon.